{"id":440,"date":"2022-09-02T06:00:00","date_gmt":"2022-09-02T13:00:00","guid":{"rendered":"https:\/\/stephenfbrown.com\/?p=440"},"modified":"2022-09-02T06:00:00","modified_gmt":"2022-09-02T13:00:00","slug":"creating-an-irresistible-opt-in-offer","status":"publish","type":"post","link":"https:\/\/stephenbrownsblog.com\/index.php\/2022\/09\/02\/creating-an-irresistible-opt-in-offer\/","title":{"rendered":"Creating An Irresistible Opt In Offer"},"content":{"rendered":"\n<p>Tips for Creating an Irresistible Opt In Offer<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/contact-us-2993000_1280-1024x678.jpg\" alt=\"creating an irresistible opt in offer\" class=\"wp-image-465 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/contact-us-2993000_1280-1024x678.jpg\" alt=\"creating an irresistible opt in offer\" class=\"wp-image-465 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/contact-us-2993000_1280-1024x678.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/contact-us-2993000_1280-300x199.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/contact-us-2993000_1280-768x508.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/contact-us-2993000_1280.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>Do me a favor, will you? Go to Google and look up a few niche blogs. Start by typing in the niche word and then the word <em>blog<\/em>&nbsp;such as \u201cinsomnia blog\u201d or \u201cdog training blog.\u201d<\/p>\n\n\n\n<p>Now look and see what, if any, opt in boxes you see on the blog. If it\u2019s a good blog marketer (and not just some random person blogging about their personal life), they\u2019ll have a subscriber area.<\/p>\n\n\n\n<p>As you go through the page 1 SERP (search engine results page) links, notice the difference between opt in forms that simply say, \u201csign up for updates\u201d or \u201csign up for the free newsletter\u201d and those that address the visitor\u2019s urgent problems.<\/p>\n\n\n\n<p>Here\u2019s a stark contrast you can see as an example. On <a href=\"http:\/\/sleepstarved.org\"><u>http:\/\/sleepstarved.org<\/u><\/a>, the opt in form looks like this:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/Picture1.png\" alt=\"creating an irresistible opt in offer\" class=\"wp-image-441 lazyload\"\/><noscript><img decoding=\"async\" width=\"215\" height=\"176\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/Picture1.png\" alt=\"creating an irresistible opt in offer\" class=\"wp-image-441 lazyload\"\/><\/noscript><\/figure><\/div>\n\n\n\n<p>But land on this insomnia site &#8211; <a href=\"http:\/\/www.theinsomniablog.com\"><u>http:\/\/www.theinsomniablog.com<\/u><\/a>&nbsp;&#8211; and the results are much different:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/Picture2.png\" alt=\"creating an irresistible opt in offer\" class=\"wp-image-442 lazyload\"\/><noscript><img decoding=\"async\" width=\"189\" height=\"280\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/Picture2.png\" alt=\"creating an irresistible opt in offer\" class=\"wp-image-442 lazyload\"\/><\/noscript><\/figure><\/div>\n\n\n\n<p>There\u2019s a big difference in who is addressing the visitor\u2019s urgent issue of being sleep deprived.<\/p>\n\n\n\n<p>Another site, located at <a href=\"http:\/\/www.insomnialand.com\/blog\"><u>http:\/\/www.insomnialand.com\/blog<\/u><\/a>, promises a free sleep training kit and says you\u2019ll be sleeping better within 2 weeks. &nbsp;<\/p>\n\n\n\n<p>So the problem with bland opt in offers is that they don\u2019t address the visitor\u2019s problems with any urgency \u2013 and they don\u2019t entice people enough to fork over the name and email details. So what <em>can<\/em>&nbsp;you offer that sets you apart from other marketers in the same niche?<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>Find Out What Your Niche Needs<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>One of the worst offenses to your visitors is to offer them something they don\u2019t even need. When you think of need, dig down deep. Dig where it hurts \u2013 where they feel desperation.<\/p>\n\n\n\n<p>Instead of \u201cHow to Have Pretty Skin,\u201d touch on the concept of shame and beauty with a report called, \u201c7 Ways to Clear Up Acne Overnight.\u201d<\/p>\n\n\n\n<p>Be specific about the problem.<\/p>\n\n\n\n<p>Add a sense of urgency to the mix.<\/p>\n\n\n\n<p>It\u2019s not enough to offer a report on how to make your first $100 online, but offer it on how to make that first $100 <em>today<\/em>.<\/p>\n\n\n\n<p>If you don\u2019t have a list at all yet and you don\u2019t know what they need. Start researching. Where do you look? First, turn to forums. This is where people routinely go when they need advice from others in the same predicament.<\/p>\n\n\n\n<p>You can go to Google and type in the niche and the word <em>forum<\/em>&nbsp;and visit a myriad of forums to see what people need. So here\u2019s a great example: <a href=\"http:\/\/www.psychforums.com\/insomnia\"><u>http:\/\/www.psychforums.com\/insomnia<\/u><\/a>&nbsp;&#8211; when you go there, you don\u2019t even need to go <em>into<\/em>&nbsp;the threads to get some great opt in report ideas for insomnia, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Natural Insomnia Remedies<\/li><li>How to Fix a Messed Up Sleep Schedule<\/li><li>How to Sleep When You Don\u2019t Feel Tired<\/li><li>A Beginner\u2019s Guide to Curing Insomnia<\/li><\/ul>\n\n\n\n<p>Another place you can visit for ideas on what consumers need is the comment section of other blogs. Whenever you see a blog with a thriving community, people will often comment and discuss their needs \u2013 especially if the post doesn\u2019t answer all of their questions.<\/p>\n\n\n\n<p>Look at these blog comments, for example: <a href=\"http:\/\/sleepstarved.org\/2010\/08\/25\/unexpected-help\/#comments\"><u>http:\/\/sleepstarved.org\/2010\/08\/25\/unexpected-help\/#comments<\/u><\/a>&nbsp;&#8211; reading through that, you can get some ideas for niche reports for your opt in offer.<\/p>\n\n\n\n<p>For instance, one comment talks about the difference between insomniacs and perpetual thinkers. That could spark the idea for you to create a report called \u201cDo You Really Have Insomnia?\u201d where you differentiate between someone having sleep problems and someone whose mind won\u2019t shut off.<\/p>\n\n\n\n<p>Another place to look and see what people need in any niche is through keyword tools. There are free and paid tools. Ubersuggest.org is a free option. Just type in your niche and you can see what people want to know.<\/p>\n\n\n\n<p>Using this tool, if I type in \u201cinsomnia\u201d first, one of the top 10 listings is \u201cinsomnia cures.\u201d Click on it and go one step further, and you see report ideas such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Insomnia cures for depression<\/li><li>Insomnia cures during pregnancy<\/li><li>Natural insomnia cures<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/control-2633861_1280-1024x538.png\" alt=\"creating an irresistible opt in offer\" class=\"wp-image-466 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/control-2633861_1280-1024x538.png\" alt=\"creating an irresistible opt in offer\" class=\"wp-image-466 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/control-2633861_1280-1024x538.png 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/control-2633861_1280-300x158.png 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/control-2633861_1280-768x403.png 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/control-2633861_1280.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>Deliver Value They Would Pay For<\/strong><strong><\/strong><\/h2>\n\n\n\n<p>For many marketers, their big mistake isn\u2019t in coming up with an idea. They mess up when they fail to provide value. You see, this is your very first impression with a potential new subscriber.<\/p>\n\n\n\n<p>You want to go above and beyond and wow your audience with what you over deliver to them. So when you sit down to start planning your opt in offer, think of it as a paid offer.<\/p>\n\n\n\n<p>You want to give away a whole course. Something where they download it or access it and can\u2019t believe you just gave that away. This will do more than just appease a new audience \u2013 it will have them sharing it with others.<\/p>\n\n\n\n<p>When you finish creating your opt in offer, put a price on it. In fact, you might even create a page somewhere online where you\u2019re selling it for that price. That way you can show more value by saying, \u201cMy FREE Gift to You: Download My Insomnia Kit Now (Regularly $27)!\u201d<\/p>\n\n\n\n<p>But don\u2019t skimp on the information. Your subscribers will know if you\u2019re trying to dupe them. They want true value, and if you prove yourself the first time, chances are they\u2019ll turn into rabid, loyal subscribers form that point on.<\/p>\n\n\n\n<p>It will also help you increase conversions whenever you <em>do<\/em>&nbsp;put a product out in the marketplace. Your readers will be thinking, \u201cWow, if s\/he gives this much value away for FREE, I can\u2019t begin to imagine what great information s\/he\u2019s charging for!\u201d<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>One Up the Competition<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>You want to be the best you can be at all times with your business. But you also want to make sure you\u2019re better than the other guy. Always one step ahead of him and outperforming his offer.<\/p>\n\n\n\n<p>So that means competition spying time! Go through the same steps you did when you were first checking out the offers for your niche on page one of this report. Make notes about what offers are already out there.<\/p>\n\n\n\n<p>The best way to one up the competition is to get on their list. Go through their system and be a subscriber so that you can experience the pros and cons this other marketer has to offer.<\/p>\n\n\n\n<p>Look at every detail of their opt in freebie. How big is it? Is it broad, generic information or detailed and specific? Do they have poor spelling and grammar? Do they have blatantly wrong information?<\/p>\n\n\n\n<p>Make notes of everything you like and dislike and keep those handy whenever it\u2019s time to create your own offer. So for example, if one insomnia expert said in his report, \u201chave good sleep hygiene,\u201d but he didn\u2019t expand on what that meant, <em>you<\/em>&nbsp;make sure you <em>do<\/em>&nbsp;in your report.<\/p>\n\n\n\n<p>Make your opt in offer longer, meatier, and more informative than the competition. Another way to do it better to be very cutting edge with your information.<\/p>\n\n\n\n<p>So take your niche and go to Google and type it in. Then click on the News tab. So here\u2019s an article I just pulled from the recent news about insomnia:<\/p>\n\n\n\n<p><a href=\"http:\/\/www.foxnews.com\/health\/2014\/06\/25\/no-link-between-insomnia-and-hypertension-study-finds\"><u>http:\/\/www.foxnews.com\/health\/2014\/06\/25\/no-link-between-insomnia-and-hypertension-study-finds<\/u><\/a><\/p>\n\n\n\n<p>You can add that to your report. This up-to-date research might give someone a huge relief from their worry \u2013 or it might alert them to urgent information they need to know <em>now<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/email-824310_1280-1024x682.jpg\" alt=\"creating an irresistible opt in offer\" class=\"wp-image-467 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/email-824310_1280-1024x682.jpg\" alt=\"creating an irresistible opt in offer\" class=\"wp-image-467 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/email-824310_1280-1024x682.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/email-824310_1280-300x200.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/email-824310_1280-768x512.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/email-824310_1280.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>Offer Multiple Formats for Your Prospective Subscribers<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Many marketers have nothing to offer. Just updates. That\u2019s the worst type of opt in offer to have. Anyone can go to your blog through their bookmarks, or choose to use an RSS feed to check in.<\/p>\n\n\n\n<p>Here are some of the formats you can choose to offer for your new subscribers:<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>Email Series<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>These can be done in a variety of ways. Usually it\u2019s a timing slant. So for instance, you could offer:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>7 Day Diet Plan<\/li><li>2 Week Sleep Improvement Course<\/li><li>365 Day Stress Relief Tips<\/li><\/ul>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>Short Report<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Like this report, you can create a short PDF file for your subscribers to download and devour. Extra points if you encourage them to share it virally with their friends!<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>Membership Access<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Give someone access to something exclusive \u2013 a membership site. You can have a free level where users get in and get to see inside, and then they can level up to a gold or silver membership.<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>Audio File<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Not everyone likes text. Some people like to learn on the go. You can create a podcast that subscribers love. It can be you talking or you interviewing someone \u2013 or even you being interviewed by someone else!<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>Video File<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>A video course is a great opt in freebie. Not everyone has fast Internet, so if you go this route, give them the download files to watch on their desktop so they don\u2019t have to worry about streaming speed.<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>Split Test Your Offers<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Make sure that whatever option you choose when creating an unbeatable opt in offer, you test and tweak throughout the year. Set up a split test so that you have different offers.<\/p>\n\n\n\n<p>See what people like best. Test different formats for the same information. Test different offers completely. Test different ways of saying what it is you\u2019re offering them as a freebie.<\/p>\n\n\n\n<p>Creating an irresistible opt in offer,opt in, opt in offer,irresistible opt in offer,freebie,need,formats,report,audio,video,email series,spying,value,lead generation,list building,<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tips for Creating an Irresistible Opt In Offer Do me a favor, will you? Go to Google and look up a few niche blogs. Start by typing in the niche word and then the word blog&nbsp;such as \u201cinsomnia blog\u201d or \u201cdog training blog.\u201d Now look and see what, if any, opt in boxes you see &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/stephenbrownsblog.com\/index.php\/2022\/09\/02\/creating-an-irresistible-opt-in-offer\/\"> <span class=\"screen-reader-text\">Creating An Irresistible Opt In Offer<\/span>Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":466,"comment_status":"open","ping_status":"open","sticky":false,"template":"template-page-builder-no-sidebar.php","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","slim_seo":{"title":"Creating An Irresistible Opt In Offer - Stephen Brown&#039;s Blog","description":"Tips for Creating an Irresistible Opt In Offer Do me a favor, will you? Go to Google and look up a few niche blogs. Start by typing in the niche word and then t"},"footnotes":""},"categories":[3],"tags":[135,289,395,435,448,593,617,632,712,739,741,847,926,1030,1031],"class_list":["post-440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-audio","tag-creating-an-irresistible-opt-in-offer","tag-email-series","tag-formats","tag-freebie","tag-irresistible-opt-in-offer","tag-lead-generation","tag-list-building","tag-need","tag-opt-in","tag-opt-in-offer","tag-report","tag-spying","tag-value","tag-video"],"_links":{"self":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/comments?post=440"}],"version-history":[{"count":0,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/440\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media\/466"}],"wp:attachment":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media?parent=440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/categories?post=440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/tags?post=440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}