{"id":430,"date":"2022-09-23T06:00:00","date_gmt":"2022-09-23T13:00:00","guid":{"rendered":"https:\/\/stephenfbrown.com\/?p=430"},"modified":"2022-09-23T06:00:00","modified_gmt":"2022-09-23T13:00:00","slug":"grow-your-email-list-by-making-it-easy-to-subscribe","status":"publish","type":"post","link":"https:\/\/stephenbrownsblog.com\/index.php\/2022\/09\/23\/grow-your-email-list-by-making-it-easy-to-subscribe\/","title":{"rendered":"Grow Your Email List by Making It Easy to Subscribe"},"content":{"rendered":"\n<h1 class=\"has-text-align-center wp-block-heading\">Making it Easy to Subscribe Will Help You Grow Your Email List<\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/email-4284157_1280-1024x692.png\" alt=\"grow your email list\" class=\"wp-image-477 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"692\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/email-4284157_1280-1024x692.png\" alt=\"grow your email list\" class=\"wp-image-477 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/email-4284157_1280-1024x692.png 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/email-4284157_1280-300x203.png 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/email-4284157_1280-768x519.png 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/email-4284157_1280.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>When you\u2019re marketing online, you want to expose your prospects to your opt in form every chance you get because you never know at what point people may enter your online funnel.<\/p>\n\n\n\n<p>There are five steady methods you can start with when it comes to list building and the strategic placement of your opt in forms. There may be others that you come across, but this is a good starting point that allows you to cast a wide net around the most common interactions people will initially have with you.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/emailers-template-3487698_1280-1024x682.jpg\" alt=\"grow your email list\" class=\"wp-image-479 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/emailers-template-3487698_1280-1024x682.jpg\" alt=\"grow your email list\" class=\"wp-image-479 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/emailers-template-3487698_1280-1024x682.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/emailers-template-3487698_1280-300x200.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/emailers-template-3487698_1280-768x512.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/emailers-template-3487698_1280.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>Set Up Your Squeeze Page<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Your squeeze page has just one purpose \u2013 convert visitors into subscribers, period. It\u2019s not there to sell a product or offer deep insight. It\u2019s there to tempt and convert.<\/p>\n\n\n\n<p>A squeeze page is usually 100{495e61a8be0728ba5e4172c16a68a1b05f8df91b32cf783b0a6ac5a97f0ba813} above the fold. That means everything your prospect needs to see is seen right when they land \u2013 no scrolling required. You have to craft your squeeze age for brevity and write in a powerful manner.<\/p>\n\n\n\n<p>The first thing your squeeze page will have is a headline. This can be created just as you would create a sales letter headline, always focused on the needs of the customer.<\/p>\n\n\n\n<p>Some people include a sub-headline (or even more than one). It\u2019s not necessary, so don\u2019t stick one on your squeeze page just because you feel it\u2019s part of the formula. Only use it if you have an important point you want to stand out.<\/p>\n\n\n\n<p>The next item on your squeeze page is either an image of your free opt in offer or a video. Both have been used successfully. You might even be able to use both if you design it just right.<\/p>\n\n\n\n<p>If you\u2019re using video, then you can talk about what\u2019s in your sign up offer and why the viewer will not want to miss out. You can also use the same approach that the image-based squeeze page users will rely on \u2013 bulletpoints!<\/p>\n\n\n\n<p>Bullet&nbsp;points should be crafted from about 5 of the very best things your visitors are going to learn in your opt in freebie. Don\u2019t give it all away here \u2013 tease them into wanting to download the free report.<\/p>\n\n\n\n<p>Tell them in the opt in form itself exactly what they\u2019ll be doing. Use words like download and sign up and give them something very specific, like \u201cDownload Your FREE Report on Making Your First $100 Now and Start Earning Today!\u201d<\/p>\n\n\n\n<p>Don\u2019t just say, \u201cSign up for updates.\u201d It\u2019s too boring, doesn\u2019t have enough urgency, and it\u2019s not worth handing over contact information for.<\/p>\n\n\n\n<p>When it comes to designing a squeeze page, you can either go professional and hire a graphics designer \u2013 or take the do it yourself route. Just make sure it\u2019s up to par because you don\u2019t want to deliver a poor first impression.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/email-4487083_1280-1024x704.jpg\" alt=\"grow your email list\" class=\"wp-image-478 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"704\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/email-4487083_1280-1024x704.jpg\" alt=\"grow your email list\" class=\"wp-image-478 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/email-4487083_1280-1024x704.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/email-4487083_1280-300x206.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/email-4487083_1280-768x528.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/email-4487083_1280.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>Populate Your Blog with Opt In Opportunities<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Blogs often have no opt in form on them \u2013 yet they\u2019re one of the heaviest traffic areas for your whole business! There are many blog opportunities where you can place an opt in form.<\/p>\n\n\n\n<p>Start by positioning one in the upper section of your sidebar. You want it to be the first thing they see before they scroll down to the next level of content. You can use a built in widget or embed the code into a Text box.<\/p>\n\n\n\n<p>Make sure you watch the width. There are many times when you\u2019ll see someone has embedded their opt in box in the sidebar of their blog, and it\u2019s leaking out of the blog frame, making the box look unprofessional.<\/p>\n\n\n\n<p>If you choose to use the sidebar option, make sure that you also try to match the design or coloring of your website. Most autoresponder systems are very flexible in helping you match the colors. You might even choose something complementary, but not an exact match, so that it stands out but matches perfectly.<\/p>\n\n\n\n<p>For instance, if you had a Christmas blog and your theme was the green color of a Christmas tree, then a suitable opt in form color might be red like Santa\u2019s suit or Rudolph\u2019s nose. It matches, but it stands out.<\/p>\n\n\n\n<p>Each and every post on your blog should have an opt in form below it. There are plugins you can use that will automatically do this for you. But let\u2019s say you\u2019re on a budget and don\u2019t have extra money for a plugin.<\/p>\n\n\n\n<p>In that case, you can simply copy the code and embed it into your blog. Just make sure you\u2019re using the Text tab before you paste the code. Then save it. You can increase the width of your form from what you used in the sidebar so that it looks uniform with your blog post\u2019s width.<\/p>\n\n\n\n<p>Another place to use opt in forms on your blog is in your header bar. There are tools like the Hello Bar, which fit neatly across the upper portion of your blog and help you build a list that way.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Making it Easy to Subscribe Will Help You Grow Your Email List When you\u2019re marketing online, you want to expose your prospects to your opt in form every chance you get because you never know at what point people may enter your online funnel. There are five steady methods you can start with when it &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/stephenbrownsblog.com\/index.php\/2022\/09\/23\/grow-your-email-list-by-making-it-easy-to-subscribe\/\"> <span class=\"screen-reader-text\">Grow Your Email List by Making It Easy to Subscribe<\/span>Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","slim_seo":{"title":"Grow Your Email List by Making It Easy to Subscribe - Stephen Brown&#039;s Blog","description":"Making it Easy to Subscribe Will Help You Grow Your Email List When you\u2019re marketing online, you want to expose your prospects to your opt in form every chance"},"footnotes":""},"categories":[3],"tags":[149,386,481,483,484,632,665,740,742,927,951,1063],"class_list":["post-430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-aweber","tag-email-marketing","tag-grow-your-email-list","tag-growing-your-email-list","tag-growing-your-list","tag-list-building","tag-making-it-easy-to-subscribe","tag-opt-in-form","tag-opt-in-page","tag-squeeze-page","tag-subscription-form","tag-where-to-add-your-opt-in-form"],"_links":{"self":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/comments?post=430"}],"version-history":[{"count":0,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/430\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media\/477"}],"wp:attachment":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media?parent=430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/categories?post=430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/tags?post=430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}