{"id":414,"date":"2022-08-15T06:00:00","date_gmt":"2022-08-15T13:00:00","guid":{"rendered":"https:\/\/stephenfbrown.com\/?p=414"},"modified":"2022-08-15T06:00:00","modified_gmt":"2022-08-15T13:00:00","slug":"what-is-influencer-marketing-and-how-do-you-profit-from-it","status":"publish","type":"post","link":"https:\/\/stephenbrownsblog.com\/index.php\/2022\/08\/15\/what-is-influencer-marketing-and-how-do-you-profit-from-it\/","title":{"rendered":"What Is Influencer Marketing and How Do You Profit From It?"},"content":{"rendered":"\n<h1 class=\"has-text-align-center wp-block-heading\">Understanding Influencer Marketing<\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/banner-935470_1280-1024x322.jpg\" alt=\"influencer marketing\" class=\"wp-image-508 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"322\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/banner-935470_1280-1024x322.jpg\" alt=\"influencer marketing\" class=\"wp-image-508 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/banner-935470_1280-1024x322.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/banner-935470_1280-300x94.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/banner-935470_1280-768x241.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/banner-935470_1280.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>Some users on social media post about their experiences with a brand and earn money for doing this. Typically, the people who earn the most from these posts are popular influencers. Influencers usually have large social media platforms and are trusted by their fans and followers.<\/p>\n\n\n\n<p>The exciting thing about being influencer is that you don\u2019t need a special degree, ten million followers, or fancy software. You can become an influencer with just a few thousand followers.<\/p>\n\n\n\n<p>You might look at some of the more popular influencers and think it\u2019s tough to reach that status, but actually, it\u2019s not. In fact, it\u2019s a lot easier than you think.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/instagram-3319588_1280-1024x328.jpg\" alt=\"influencer marketing\" class=\"wp-image-509 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"328\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/instagram-3319588_1280-1024x328.jpg\" alt=\"influencer marketing\" class=\"wp-image-509 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/instagram-3319588_1280-1024x328.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/instagram-3319588_1280-300x96.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/instagram-3319588_1280-768x246.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/instagram-3319588_1280.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>Start by Choosing a Niche<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Companies and brands want to work with influencers that have built up a following in a specific niche. This means you don\u2019t want your Instagram or Pinterest profiles to be too varied. It might be tempting to split your focus between your passion for dog grooming, the fitness niche, and your obsession with knitting.<\/p>\n\n\n\n<p>You need to choose one niche that you want to be known for. It\u2019s always best if you enjoy the niche and you have a genuine desire to help people. Whether you want it to or not, your motive will shine through as you\u2019re giving information to your audience. That means you want to focus on a niche that you absolutely love.<\/p>\n\n\n\n<p>As soon as you know your niche, you want to check out who your competition is within the industry. For example, if you want to be known for makeup tutorials, look up the most popular beauty users on Instagram, Facebook, and Pinterest.<\/p>\n\n\n\n<p>Look at what they\u2019re doing right, what they\u2019re doing wrong, and what topics they haven\u2019t covered yet. Maybe you\u2019ll find an area they\u2019ve overlooked or you\u2019ll discover fresh inspiration for your own page.<\/p>\n\n\n\n<p>When you\u2019re choosing a niche in which to become an influencer, make sure it\u2019s profitable. You can do this by researching whether or not there\u2019s a big enough demand for products within that niche.<\/p>\n\n\n\n<p>Look up what the keywords are for your niche. When you use a keyword tool to check, pay attention to how many searches are being conducted by consumers using those keywords. A simple keyword tool you can use is <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\"><strong><u>Google Ads Keyword Planner<\/u><\/strong><\/a>.<\/p>\n\n\n\n<p>That will tell you what the demand is within that niche. If you find that your keywords show a volume of at least a couple thousand searches a month, then it\u2019s a safe bet that there\u2019s a demand for that niche.<\/p>\n\n\n\n<p>After you find your niche and check on it using keywords, make sure that your focus isn\u2019t too broad.<\/p>\n\n\n\n<p>For example, if your niche is fitness, you want to narrow that down to something specific like \u201cwomen\u2019s fitness.\u201d That niche is still kind of broad, so you may want to take it a step further and break it down into something like \u201cwomen\u2019s fitness workouts.\u201d<\/p>\n\n\n\n<p>Usually if you can find influencers making money in your niche, then it\u2019s a solid bet that you can, too. It might take some time as you build your platform but once you do, you\u2019ll be able to profit from your social media profiles for years to come.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/internet-4463031_1280-1024x682.jpg\" alt=\"influencer marketing\" class=\"wp-image-510 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/internet-4463031_1280-1024x682.jpg\" alt=\"influencer marketing\" class=\"wp-image-510 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/internet-4463031_1280-1024x682.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/internet-4463031_1280-300x200.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/internet-4463031_1280-768x512.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/internet-4463031_1280.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>Bring Something Unique<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Many niches are overrun with similar ideas. You\u2019ll found countless influencers offering the same products and sharing the same ideas. When this happens then the followers can become bored and crave something new.<\/p>\n\n\n\n<p>To stand out in the crowd, you have to stop following trends and focus on creating them. By being the first to try something new, you\u2019re more likely to build a group of followers who are excited to hear from you.<\/p>\n\n\n\n<p>When you\u2019ve chosen your niche, you want your engagement with your audience to keep on topic. You can post off-topic one post out of every ten or so. However, the other nine should always be within your niche. For example, if you follow the keto diet and you want to be an influencer for keto-friendly companies, then most of your posts should be about keto foods. You can still post the occasional selfie with your dog, but make these posts rare.<\/p>\n\n\n\n<p>Focus on being unique. It\u2019s tempting when you\u2019re starting out to imitate other influences in your niche. It makes sense\u2014you want their success so why shouldn\u2019t you copy them exactly?<\/p>\n\n\n\n<p>If you pay attention, you\u2019ll see that the reason most influencers stand out is because they are unique. These influencers succeeded because they had their own style and their own way of engaging with their audience.<\/p>\n\n\n\n<p>You can\u2019t bring someone else\u2019s style to your audience. You need to give them what they can\u2019t get anywhere else\u2014your unique viewpoint. Do that and you\u2019ll build a loyal following and be well on your way to becoming an influencer.<\/p>\n\n\n\n<p>Another way to bring something unique is to be vulnerable. Tell your story, even the parts that are embarrassing or painful. Your followers will connect with your humanity. They want to know that your days are less than perfect, that they\u2019re not the only ones who struggle sometimes. So, don\u2019t be afraid to get real and stay that way.<\/p>\n\n\n\n<p>Let your audience know that you \u201cget it.\u201d Share your story to let them see how much common ground you have. Explain your similar struggles. Empathize with them by connecting with them through your shared feelings. When you do that, your audience will flock to you because they recognize you as someone who\u2019s been \u201cthere\u201d and want to do everything possible to help them.<\/p>\n\n\n\n<p>Keep in mind that while you want to be vulnerable, you do want to protect your brand. That means you need to act like a professional on social media. Don\u2019t post about that \u201cwild after party\u201d unless you\u2019re intentionally going for the \u201cparty person\u201d vibe on social media.<\/p>\n\n\n\n<p>Want a step-by-step blueprint to becoming a social media influencer?<br><br>Download my free guide here and get started today:<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\">Free Guide To Influencer Marketing<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Understanding Influencer Marketing Some users on social media post about their experiences with a brand and earn money for doing this. Typically, the people who earn the most from these posts are popular influencers. Influencers usually have large social media platforms and are trusted by their fans and followers. The exciting thing about being influencer &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/stephenbrownsblog.com\/index.php\/2022\/08\/15\/what-is-influencer-marketing-and-how-do-you-profit-from-it\/\"> <span class=\"screen-reader-text\">What Is Influencer Marketing and How Do You Profit From It?<\/span>Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":509,"comment_status":"open","ping_status":"open","sticky":false,"template":"template-page-builder-no-sidebar.php","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","slim_seo":{"title":"What Is Influencer Marketing and How Do You Profit From It? - Stephen Brown&#039;s Blog","description":"Understanding Influencer Marketing Some users on social media post about their experiences with a brand and earn money for doing this. Typically, the people who"},"footnotes":""},"categories":[4],"tags":[162,507,580,916,918,919],"class_list":["post-414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-everything-else","tag-becoming-a-social-media-influencer","tag-how-to-become-a-social-media-influencer","tag-influencer-marketing","tag-social-media","tag-social-media-influencer","tag-social-media-influencer-blueprint"],"_links":{"self":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/comments?post=414"}],"version-history":[{"count":0,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media\/509"}],"wp:attachment":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media?parent=414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/categories?post=414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/tags?post=414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}