{"id":406,"date":"2022-03-07T06:00:00","date_gmt":"2022-03-07T13:00:00","guid":{"rendered":"https:\/\/stephenfbrown.com\/?p=406"},"modified":"2022-03-07T06:00:00","modified_gmt":"2022-03-07T13:00:00","slug":"search-engine-optimization-made-simple-on-page-seo","status":"publish","type":"post","link":"https:\/\/stephenbrownsblog.com\/index.php\/2022\/03\/07\/search-engine-optimization-made-simple-on-page-seo\/","title":{"rendered":"Search Engine Optimization Made Simple: On Page SEO"},"content":{"rendered":"<style>.wp-block-kadence-advancedheading.kt-adv-heading_731a4b-d7, .wp-block-kadence-advancedheading.kt-adv-heading_731a4b-d7[data-kb-block=\"kb-adv-heading_731a4b-d7\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_731a4b-d7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_731a4b-d7[data-kb-block=\"kb-adv-heading_731a4b-d7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_731a4b-d7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_731a4b-d7[data-kb-block=\"kb-adv-heading_731a4b-d7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h1 class=\"kt-adv-heading_731a4b-d7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_731a4b-d7\"><strong>Easy On Page SEO Optimization<\/strong><\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/google-images-454541_1280-1024x649.jpg\" alt=\"on page SEO optimization\" class=\"wp-image-520 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"649\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/google-images-454541_1280-1024x649.jpg\" alt=\"on page SEO optimization\" class=\"wp-image-520 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/google-images-454541_1280-1024x649.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/google-images-454541_1280-300x190.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/google-images-454541_1280-768x487.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/google-images-454541_1280.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>Search engine optimization (SEO) is something you\u2019ve likely heard about before. It can help you attract organic (unpaid) traffic to your website. There is a lot more to SEO than keywords to learn about. This report is not comprehensive; but it will give you the meat of what SEO is, the different types of SEO, what it does, and how to do it.<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>On Page SEO<\/strong><strong> <\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Essentially on-page SEO is any SEO that you do directly on each page of your website and it all starts with content. But, it also includes architecture, and the actual code within your website.<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong><u><strong>Content <\/strong><\/u><\/strong><strong><u><strong><\/strong><\/u><\/strong><\/h3>\n\n\n\n<p>Anything you put on your website that disseminates information to your audience is content. Posts, articles, memes, images, and graphics \u2013 all of it is content. You want to have a variety of different types of content for maximum SEO value. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Quality vs. Quantity<\/strong>&nbsp;\u2013 While it\u2019s true that you want to put up a lot of content for your audience it\u2019s more important for the content to be of high quality. You do want to put up content more often than monthly but you don\u2019t need to put up several things each day if it will compromise the quality of the information you put up for your audience.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Keyword Research<\/strong>&nbsp;\u2013 many people choose not to do keyword research but if you do it, you\u2019ll waste less time creating content that doesn\u2019t get results and end up with more time to create awesome content that does get results.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Use Words Strategically<\/strong>&nbsp;\u2013 Try to figure out what type of power words make your audience feel something and want to do something. There are general power words that you can use such as \u201cdevastating blow\u201d or \u201cmajestic views\u201d or something that gets their attention and makes them feel.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Hot Topics, Updated, and Fresh<\/strong>&nbsp;\u2013 A great way to make use of the time you have to create content is to focus on hot topics and trends of the day. Keep the content updated and fresh by using headlines of the day to evoke curiosity. Warning: Don\u2019t try to trick your readers with clickbait. It only works a few times then it stops working and you\u2019ve lost something important: Trust.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Horizontal &amp; Vertical <\/strong>\u2013You want a combination of both types of content. Think of it this way, horizontal content overs everything on your website is full of content on all pages like your about us page, or home page and that it\u2019s consistent throughout. Vertical content concerns itself with a specific topic and goes across all channels and how they work to improve your website.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Provide Solutions<\/strong>&nbsp;\u2013 Your content also should seek to provide solutions for your audience. They want you to help them solve their problems. They should be able to solve some of their problems without buying anything and your content can fulfill that need.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Authoritative<\/strong>&nbsp;\u2013 Longer more in-depth content such as long blog posts, white papers, and articles as well as guides can help people and search engines know that your site is serious and that you are there to help your audience.<\/li><\/ul>\n\n\n\n<p>When it comes to content and SEO you have a lot of ways that you can improve your content by using good SEO practices such as using keywords within the first paragraph, the title, subheadings and headings as well as anchor text.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/online-marketing-1246457_1280-1024x838.jpg\" alt=\"on page SEO optimization\" class=\"wp-image-521 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"838\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/online-marketing-1246457_1280-1024x838.jpg\" alt=\"on page SEO optimization\" class=\"wp-image-521 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/online-marketing-1246457_1280-1024x838.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/online-marketing-1246457_1280-300x245.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/online-marketing-1246457_1280-768x628.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/online-marketing-1246457_1280.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong><u><strong>Architecture<\/strong><\/u><\/strong><strong><u><strong><\/strong><\/u><\/strong><\/h3>\n\n\n\n<p>The other important on page SEO is the architecture of your website. If your page doesn\u2019t load fast, then even if people do click through to read due to your headlines and content, they\u2019ll lose patients and quit. Ensure that all of the following is optimized.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Site Maps<\/strong>&nbsp;\u2013 Search engines need to crawl or &#8216;see&#8217; your pages in order to index them. If the search engines can\u2019t do that, your info won&#8217;t be listed on search pages. The best thing to do is create a site map so that the search engines can easily crawl and index your website.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Avoid Duplicate Content<\/strong>&nbsp;\u2013 You\u2019ve heard it before and it\u2019s true. To be sure, check any content you put on your website with Copyscape.com or Grammarly.com or another plagiarism checker. Even if you didn\u2019t purposely plagiarize, you want everything to be unique on your site.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Responsive<\/strong>&nbsp;\u2013 Your site must be mobile right now. There is no time to wait until later. If your site is not mobile, Google is not going to keep listing it. Plus most people use mobile devices to interact with the net these days.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Load Speeds<\/strong>&nbsp;\u2013 Having a website that loads slow is bad for you and bad for users and due to that, it\u2019s bad for SEO. You can <a href=\"http:\/\/www.speedtest.net\/\"><u>test your website speed here<\/u><\/a>. You want it to be less than 10 seconds, if not about 3 seconds.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Meaningful Page URLs<\/strong>&nbsp;\u2013 This goes back to using keywords in titles. You want the URL to say what\u2019s on that page. Rather than saying page 1 or page 2, make sure it says \u201cabout your business\u201d or \u201ctake a course\u201d so that people and search engines know what will be on the page.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Security<\/strong>&nbsp;\u2013 If you sell anything on your website, having secure HTTPS with an SSL certificate is important not just to people using the site but Google ranks secure sites higher than the others do. Ask your webhost for information about this.<\/li><\/ul>\n\n\n\n<p>How your site is arranged and whether or not your audience can find what they want on your page is imperative for good SEO.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/optimization-3706212_1280-1024x754.jpg\" alt=\"on page SEO optimization\" class=\"wp-image-522 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"754\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/optimization-3706212_1280-1024x754.jpg\" alt=\"on page SEO optimization\" class=\"wp-image-522 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/optimization-3706212_1280-1024x754.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/optimization-3706212_1280-300x221.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/optimization-3706212_1280-768x565.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/optimization-3706212_1280.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong><u><strong>HTML<\/strong><\/u><\/strong><strong><u><strong><\/strong><\/u><\/strong><\/h3>\n\n\n\n<p>The other aspect of your on page SEO that you need to concern yourself with is all the HTML code. If you use a good builder like self-hosted WordPress this will be take care of for you for the most part, or it\u2019ll be easy to do it.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Titles with Keywords<\/strong>&nbsp;\u2013 All your titles for every page and blog post should include a keyword, say what\u2019s on that page, and what\u2019s in that blog post. This will help that page rank higher due to it being clear what\u2019s on it.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Meta Descriptions<\/strong>&nbsp;\u2013 Within the website, behind the scenes are meta codes. These bits of code tell search engines what\u2019s inside. You\u2019ll be given an opportunity to fill out the meta descriptions if you use a good <a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\"><u>plugin like Yoast SEO<\/u><\/a>&nbsp;to help you. Don\u2019t skip this as you create your website, it\u2019s important.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Is Your Navigation Well Structured?<\/strong>&nbsp;\u2013 Also, you want to be sure that your audience can take one look at your home page or landing page and know exactly what to do and how to get around your site. A great thing to do is create a \u201cstart here\u201d guide to help them know what to do first and how to get around if your site is large.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Using Headers<\/strong>&nbsp;\u2013 Headlines, subheads, and proper H1\/H2 tags are super important to use not only for your audience, because it\u2019s easier to read chunky content online, but for the search engines because these clues to the content on your site help them send the right audience.<\/li><\/ul>\n\n\n\n<p>If you hire a web designer, ensure that they\u2019ll help you with these things because they\u2019re super important for your success. If you are doing it yourself, learn all you can, and use a great website builder like self-hosted WordPress.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Easy On Page SEO Optimization Search engine optimization (SEO) is something you\u2019ve likely heard about before. It can help you attract organic (unpaid) traffic to your website. There is a lot more to SEO than keywords to learn about. This report is not comprehensive; but it will give you the meat of what SEO is, &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/stephenbrownsblog.com\/index.php\/2022\/03\/07\/search-engine-optimization-made-simple-on-page-seo\/\"> <span class=\"screen-reader-text\">Search Engine Optimization Made Simple: On Page SEO<\/span>Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","slim_seo":{"title":"Search Engine Optimization Made Simple: On Page SEO - Stephen Brown&#039;s Blog","description":"Easy On Page SEO Optimization Search engine optimization (SEO) is something you\u2019ve likely heard about before. It can help you attract organic (unpaid) traffic t"},"footnotes":""},"categories":[4],"tags":[245,562,730,731,745,888,894,895,911],"class_list":["post-406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-everything-else","tag-content","tag-html","tag-on-page-seo","tag-on-page-seo-optimization","tag-optimizing-your-site-for-seo","tag-seo","tag-seo-strategy","tag-seo-tips","tag-site-structure"],"_links":{"self":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/comments?post=406"}],"version-history":[{"count":0,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media\/520"}],"wp:attachment":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media?parent=406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/categories?post=406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/tags?post=406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}