{"id":398,"date":"2022-07-29T06:00:00","date_gmt":"2022-07-29T13:00:00","guid":{"rendered":"https:\/\/stephenfbrown.com\/?p=398"},"modified":"2022-07-29T06:00:00","modified_gmt":"2022-07-29T13:00:00","slug":"nurture-and-build-relationships-with-your-email-list","status":"publish","type":"post","link":"https:\/\/stephenbrownsblog.com\/index.php\/2022\/07\/29\/nurture-and-build-relationships-with-your-email-list\/","title":{"rendered":"Nurture and Build Relationships with Your Email List"},"content":{"rendered":"\n<h1 class=\"has-text-align-center wp-block-heading\">Build Relationships with Your Email List<\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/letters-4744854_1280-1024x682.jpg\" alt=\"build relationships with your email list\" class=\"wp-image-536 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/letters-4744854_1280-1024x682.jpg\" alt=\"build relationships with your email list\" class=\"wp-image-536 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/letters-4744854_1280-1024x682.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/letters-4744854_1280-300x200.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/letters-4744854_1280-768x512.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/letters-4744854_1280.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>To build a high-quality and high-ROI mailing list, you need to nurture and build relationships with your subscribers. This will ensure that your ideal audience stays on your list, tells others about you, and buys from you. Some people will eventually unsubscribe. Don\u2019t worry. Nurture your mailing list and build relationships to keep a steady stream of new subscribers and your loyal subscribers happy with these tips and strategies.<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>Email Welcome and Newbie Series<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>The first message delivered to new subscribers sets the tone. It shows you appreciate and value them. It also sets readers\u2019 expectations and you begin building a relationship, in earnest. Begin by creating a welcome email with your audience\u2019s needs in mind. Explain how being a member benefits them. Since 90 percent of your subscribers will open your welcome email, it\u2019s the best chance you have to strengthen trust in the budding relationship.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Congratulate and Thank Them<\/strong>&nbsp;\u2013 In your welcome email congratulate them for taking the first step to learn more and make meaningful changes. You want them to know that you are behind them all the way and you will help them achieve greater success by sharing what you know. You can help new subscribers feel a connection with you and your business by referring to them (and others) as members\u2026 as in \u201cteam members,\u201d where everyone is important and works together.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Deliver Download Incentives<\/strong>&nbsp;\u2013 Deliver the link to the download you promised. New subscribers don\u2019t want to read a bunch of stuff before you give them access to their \u201cgoodie.\u201d Cut to the chase and provide the link towards the top of the page and again at the bottom in your P.S. The freebie will help to convince them to take other actions.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Set Expectations<\/strong>&nbsp;\u2013 Your welcome email is a good place to mention the benefits of being a member. Tell them approximately, how often they\u2019ll receive emails, what type of emails they\u2019ll get. You\u2019ll sandwich most of the information you include in between the links or calls to action. Don\u2019t bombard new subscribers with too many emails at once. Instead, give them a day or so and start a series of \u201cnewbie\u201d emails that are spaced apart. You don\u2019t want them to unsubscribe before they really get started good.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Be Authentic<\/strong>&nbsp;\u2013 Let your personality shine in your emails. If you have a quirky sense of humor, let it show, while still being professional. That\u2019s the key to building relationships. When readers are attracted to your site and join your list, it\u2019s because they\u2019ve seen something they like in the content and\/or your tone\/style. When you \u201chide\u201d personality traits, you may unknowingly hide something that would attract even more people to you.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Provide Clear Directions<\/strong>&nbsp;\u2013 Tell members how to accomplish the things you want them to do. For example, if you want them to take a survey, to get to know them better, include that in the directions. If you promised a freebie, explain where to go and how to get it. If you want them to join your online group, tell them where to go and how to join.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Promote Social Networks<\/strong>&nbsp;\u2013 Tell your new subscribers about the social networks you use. Add this email to your \u201cnewbie\u201d email series. It\u2019s a good way to educate them and invite them to share a more personal connection with you. The social environment seems more informal. Provide the social links and explain the steps they need to take to like the page and\/or join the group.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Make Email Contact Simple<\/strong>&nbsp;\u2013 Don\u2019t hide your contact information in your emails. You want people to be able to hit reply and respond to you. Make it easy for them to ask questions, as well as use the content forms on your website. When you are easy to contact, your audience feels that you really do care and they are important.<\/li><\/ul>\n\n\n\n<p>While your welcome email is very important, so are the automated emails in the \u201cnewbie\u201d series. Take the time to craft a welcome email that covers the most important info that is needed immediately. In your follow-up series, continue to use these 7 tips and ideas to help you build your relationship and trust.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/mail-566337_1280-867x1024.jpg\" alt=\"build relationships with your email list\" class=\"wp-image-537 lazyload\"\/><noscript><img decoding=\"async\" width=\"867\" height=\"1024\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/mail-566337_1280-867x1024.jpg\" alt=\"build relationships with your email list\" class=\"wp-image-537 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/mail-566337_1280-867x1024.jpg 867w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/mail-566337_1280-254x300.jpg 254w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/mail-566337_1280-768x907.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/mail-566337_1280.jpg 1084w\" sizes=\"(max-width: 867px) 100vw, 867px\" \/><\/noscript><\/figure>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>Segmenting Your List<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Within every target market, there are sub-segments. The more you can segment your audience the better. Segmentation starts at signup when they want info about a specific topic or solution. For instance, social-media marketing is a subset of a broader niche \u2013 marketing. Segmented, or niched down, lists get more opens and clicks because the benefits are very specific to the needs of that subset of subscribers.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Personal Demographics <\/strong>\u2013 Knowing your audience\u2019s demographics can help you segment your list. Some demographics to consider are income, sex, age, gender, location, etc. For B2B audiences, company position, education level, and business type might be helpful.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Quiz Results<\/strong>&nbsp;\u2013 Surveys and quizzes can provide a lot of information as well as fun. For example, if you offer various levels of services or products, you can use a quiz to send them to the right offer. This will segment them based on their answer, and ultimately the type of info or the niche subsection.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Email Engagement &amp; Behavior<\/strong>&nbsp;\u2013 Your subscribers can segment themselves, based on what they click to access. Focus on the people who take action occasionally. Get tougher with people who don\u2019t read or take action. You can remove them from the list, unless they are affiliates, or just set their accounts to \u201cdon\u2019t email.\u201d This opens up a spot for someone who actively participates or engages.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Geography<\/strong>&nbsp;\u2013 Use the geo-location demographic if you want to do certain things with people from a specific place. For example, you can target a certain state or city. By focusing certain offers on geography, you can get more responses to local events.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Purchasing Behavior<\/strong>&nbsp;\u2013 When a list member purchases your product, it\u2019s important to move them to a \u201ccustomer list\u201d or \u201cproduct list\u201d so they don\u2019t keep getting the same promo to buy something they already have. This helps to move them through to the next level of your sales funnel.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Spending Behavior<\/strong>&nbsp;\u2013 Segmenting by spending behavior is very helpful. Let\u2019s say you offered a high-priced product and some people bought it. Move them to the product list and put them on a price-based list, such as \u201csystems,\u201d for people who make high-priced purchases.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Their Place in The Buying Cycle<\/strong>&nbsp;\u2013 Every customer has a general buying cycle, it goes something like this. Awareness, assessment of competition, alleviation of risk, decision making, and then finally achievement of results, based on the purchase decision. If you know where your audience member is in this cycle, it\u2019s easier to ascertain what type of content to offer, for example a downsell of the item or a similar more affordable product.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Behavior on Your Website<\/strong>&nbsp;\u2013 You can segment your audience by their behavior on your website. Offer various opportunities to your website visitors, including freebie offers, low-cost options, and more. Each choice they make can move them to the right list, if your autoresponder has this option.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Personal Interests<\/strong>&nbsp;\u2013 Knowing your audience\u2019s personal interests can help you provide more relevant solutions as well as meaningful, related, stories and examples. Ask them to check a box identifying an interest, which will trigger them to be added to a specific autoresponder based on the interest selected. Ensure that these interests are related to your niche.<\/li><\/ul>\n\n\n\n<p>Segment your list using your autoresponder\u2019s technology. Some allow you to build one big list and use tags to segment your list, based on how users sign up, what they buy, as well as other behaviors. Some autoresponders require you to create a list for each scenario and use different methods to get them on the list. However, you do your segmentation; get the best technology you can afford. Some of the best choices are <a href=\"https:\/\/www.amember.com\/\"><u>aMember.com<\/u><\/a>, <u><a href=\"https:\/\/www.aweber.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AWeber.com<\/a><\/u>, <a href=\"https:\/\/www.drip.com\/\"><u>Drip.com<\/u><\/a>, and <a href=\"https:\/\/convertkit.com\"><u>Convertkit.com<\/u><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Build Relationships with Your Email List To build a high-quality and high-ROI mailing list, you need to nurture and build relationships with your subscribers. This will ensure that your ideal audience stays on your list, tells others about you, and buys from you. Some people will eventually unsubscribe. Don\u2019t worry. Nurture your mailing list and &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/stephenbrownsblog.com\/index.php\/2022\/07\/29\/nurture-and-build-relationships-with-your-email-list\/\"> <span class=\"screen-reader-text\">Nurture and Build Relationships with Your Email List<\/span>Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":536,"comment_status":"open","ping_status":"open","sticky":false,"template":"template-page-builder-no-sidebar.php","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","slim_seo":{"title":"Nurture and Build Relationships with Your Email List - Stephen Brown&#039;s Blog","description":"Build Relationships with Your Email List To build a high-quality and high-ROI mailing list, you need to nurture and build relationships with your subscribers. T"},"footnotes":""},"categories":[3],"tags":[196,202,386,640,641],"class_list":["post-398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-build-relationships-with-your-email-list","tag-building-a-relationship-with-your-list-list-relation-building","tag-email-marketing","tag-list-relatiomship","tag-list-segmentation"],"_links":{"self":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/comments?post=398"}],"version-history":[{"count":0,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/398\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media\/536"}],"wp:attachment":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media?parent=398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/categories?post=398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/tags?post=398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}