{"id":332,"date":"2022-06-20T06:00:00","date_gmt":"2022-06-20T13:00:00","guid":{"rendered":"https:\/\/stephenfbrown.com\/?p=332"},"modified":"2022-06-20T06:00:00","modified_gmt":"2022-06-20T13:00:00","slug":"make-your-audience-love-your-live-events-and-come-back-for-more","status":"publish","type":"post","link":"https:\/\/stephenbrownsblog.com\/index.php\/2022\/06\/20\/make-your-audience-love-your-live-events-and-come-back-for-more\/","title":{"rendered":"Make Your Audience Love Your Live Events and Come Back for More"},"content":{"rendered":"\n<h1 class=\"has-text-align-center wp-block-heading\">Create Events That Make Your Audience Love Your Live Events and Want More<\/h1>\n\n\n\n<p>There is more to hosting a webinar than simply having one. You need to ensure that it\u2019s fun, informative and useful too. When people go to a webinar, they know that they\u2019ll get a sales pitch eventually. But what makes them come back is the actual content outside of the sales pitch. Plus, if they choose to purchase due to your sales pitch, the product must be fabulous. If you offer your audience amazing promises, you need to live up to them.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/blogging-336376_1280-1024x682.jpg\" alt=\"make your audience love your live events\" class=\"wp-image-603 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/blogging-336376_1280-1024x682.jpg\" alt=\"make your audience love your live events\" class=\"wp-image-603 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/blogging-336376_1280-1024x682.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/blogging-336376_1280-300x200.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/blogging-336376_1280-768x512.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/blogging-336376_1280.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Make It Educational \u2013 Every webinar should offer a message that educates the audience on something they need to know and can put into action right away. If the message is informative and gives them something they can do without even buying your offer, they\u2019ll want to see more from you and may eventually buy your products or use your services.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Keep the Message Clear \u2013 If your message isn\u2019t crystal clear to your audience, they may leave your webinar confused. You don\u2019t want that to happen. You want your audience to be able to digest the information in an understandable way.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Be Entertaining \u2013 While you\u2019re getting them the information, it\u2019s important to also not make it boring. Be lively and entertaining. Share a story that they can relate to. Show your humanity to them and they\u2019ll want to know more.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Pick an Awesome Topic \u2013 This is really the most important part of the webinar. Your topic should be something that makes your audience excited to learn more. In order to choose the right topic, you need to match your expertise with what your audience needs.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Give Attendees a Special Gift \u2013 Approximately 75 percent of the people who sign up for your webinar will not attend. But, you can boost attendance if you give those who attend something no one else will get. Make it something people will talk about.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Host It at the Right Day and Time \u2013 Knowing your audience will also help you know the perfect day and time to host your webinar. You may ultimately choose to host more than one in order to cover all the bases.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Create an Awesome Information Page \u2013 This is not a sales page, but instead a page that lets those who have signed up for your event know what exactly will happen at the event. You can mention the freebies you\u2019ll be giving away during the webinar and the information you\u2019ll cover more in depth.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Follow Up \u2013 When someone signs up for the webinar you should have an autoresponder set up to immediately thank them for signing up, sharing the information page and other information that will encourage them to attend the webinar live.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Send Reminders \u2013 Sometimes people do not attend the webinar live simply due to forgetting. Some webinar systems have the ability to set up reminders, but even if it doesn\u2019t you can set them up with the autoresponder system.<\/li><\/ul>\n\n\n\n<p>You can work diligently to make the webinar a success, but if you don\u2019t include these factors you may not have that many attendees. Understanding who your audience is and what they need is your first step to ensuring that all your webinars resonate with your audience. The more your events solve problems for your audience, entertain them and wow them, the more likely they are to come back.<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\">Do&#8217;s and Don&#8217;ts at Local Events<\/h3>\n\n\n\n<p>Building your business with networking is important, but you need to make sure you do it right. To ensure that you do it correctly and don\u2019t make common mistakes, here are the dos and don\u2019ts of networking at local events.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/arrows-3380618_1280-1024x722.jpg\" alt=\"make your audience love your live events\" class=\"wp-image-602 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"722\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/arrows-3380618_1280-1024x722.jpg\" alt=\"make your audience love your live events\" class=\"wp-image-602 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/arrows-3380618_1280-1024x722.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/arrows-3380618_1280-300x212.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/arrows-3380618_1280-768x542.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/arrows-3380618_1280.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\">Networking Do\u2019s<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Thoroughly practice your thirty-second elevator pitch so you can get all of the points out that you need to express to people in just thirty seconds. It should be second nature, so when you meet people on the fly you can tell them what you\u2019re all about.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Social media is great, but so are face-to-face meetings. When your online contacts are in the area, plan time to meet face to face. Attend regular meet-ups in your area as well. Those face-to-face meetings are great for making connections.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Have a good handshake. A handshake says a lot about a person. Make it a good, firm handshake.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Always have your business cards at the ready. You really never know when you\u2019re going to meet someone, so be sure you carry business cards with you at all times.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>If you make a promise, then be sure that you follow through on it. Follow up with the people that you meet. This is going to build those relationships you made nice and strong.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Keep in touch. Have regular meetings with your network, and be sure to offer them your assistance when asking for their help on something. If you\u2019re having an event, then invite the people in your network too.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Ask for help. If you\u2019re looking to expand your business, then you need people to help you get the word out. Make sure you ask your network to help you out with spreading the word on whatever you\u2019re working on or whatever you need help with.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Set goals. Having measurable goals in your networking will help keep you on track and get your business where you want it to be on a specific timeline.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Be grateful. Saying thank you to your contacts will go a long way in showing your appreciation for what they have done for you.<\/li><\/ul>\n\n\n\n<p>Find ways to give back to your network. This is a great way to show appreciation, but it also builds those relationships even stronger when you can help out those who have helped you. No one wants to feel used, so that\u2019s why it\u2019s so important to give back.<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\">Networking Don\u2019ts<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Hard sell. If it\u2019s the first time meeting someone, then you shouldn\u2019t do a hard sell on your product. This should be a time of getting to know you and what you are all about, not about getting money out of someone for your product.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Monopolize the time talking about yourself. You should be finding out about the person you\u2019re meeting rather than telling them all about you. If you show interest in the other person, then they will be more interested in you as someone who listens.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Drink too much. Give yourself a two drink maximum when you\u2019re networking. It will make sure that you are coherent when you talk, and that you don\u2019t say anything you later wish you hadn\u2019t.What networking advice do you have for local events?<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Create Events That Make Your Audience Love Your Live Events and Want More There is more to hosting a webinar than simply having one. You need to ensure that it\u2019s fun, informative and useful too. When people go to a webinar, they know that they\u2019ll get a sales pitch eventually. But what makes them come &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/stephenbrownsblog.com\/index.php\/2022\/06\/20\/make-your-audience-love-your-live-events-and-come-back-for-more\/\"> <span class=\"screen-reader-text\">Make Your Audience Love Your Live Events and Come Back for More<\/span>Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":602,"comment_status":"open","ping_status":"open","sticky":false,"template":"template-page-builder.php","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","slim_seo":{"title":"Make Your Audience Love Your Live Events and Come Back for More - Stephen Brown&#039;s Blog","description":"Create Events That Make Your Audience Love Your Live Events and Want More There is more to hosting a webinar than simply having one. You need to ensure that it\u2019"},"footnotes":""},"categories":[4],"tags":[537,643,644,663,1042,1043],"class_list":["post-332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-everything-else","tag-how-to-make-an-audience-love-your-event","tag-live-event-engagement-tips","tag-live-events","tag-make-your-audience-love-your-live-events","tag-webinar","tag-webinar-tips"],"_links":{"self":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/comments?post=332"}],"version-history":[{"count":0,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/332\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media\/602"}],"wp:attachment":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media?parent=332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/categories?post=332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/tags?post=332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}