{"id":301,"date":"2022-05-23T06:00:00","date_gmt":"2022-05-23T13:00:00","guid":{"rendered":"https:\/\/stephenfbrown.com\/?p=301"},"modified":"2022-05-23T06:00:00","modified_gmt":"2022-05-23T13:00:00","slug":"running-your-first-digital-launch","status":"publish","type":"post","link":"https:\/\/stephenbrownsblog.com\/index.php\/2022\/05\/23\/running-your-first-digital-launch\/","title":{"rendered":"Running Your First Digital Launch"},"content":{"rendered":"\n<p>Running a product launch takes time, commitment, and energy. Before you start, take care of yourself. Ensure that you are ready for the challenge physically and mentally. Drink plenty of water, eat right, exercise, get in your zone, and then get ready for a roller-coaster ride. You\u2019ll experience joys, concerns, and fear as you run your launch. However, if you get your planning in order and know exactly what you need to do each day, the process will be much easier.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/coming-soon-4993716_1280-1024x967.png\" alt=\"product launching\" class=\"wp-image-650 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"967\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/coming-soon-4993716_1280-1024x967.png\" alt=\"product launching\" class=\"wp-image-650 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/coming-soon-4993716_1280-1024x967.png 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/coming-soon-4993716_1280-300x283.png 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/coming-soon-4993716_1280-768x725.png 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/coming-soon-4993716_1280.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>The point of a launch is to get buzz so that you can encourage sales for your new product. A well-defined and planned launch can build momentum in your sales for not just your new product but for all the products in your funnel if you organize and plan everything accordingly. A product launch is just a process more than a huge party. Often we treat product launches like grand opening events with all the bells and whistles and while this is awesome because doing something big gets more eyes on you, it\u2019s not just one event. It\u2019s a series of planned tasks and events that create a successful product launch.<\/p>\n\n\n\n<p>During your launch, you\u2019ll get more traffic, add more people to your lists, make more sales, and create amazing momentum in your business that cannot be matched. Therefore, professionals often say to make more money online, launch more. Let\u2019s go through the launch process.<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>Pick Dates for Your Launch <\/strong><strong><\/strong><\/h3>\n\n\n\n<p>One of the first things you should do when you want to plan a product launch is to pick dates. The dates will drive everything else you do in terms of your timeline. Therefore, the first step of your launch is to pick the dates. But, how do you ensure that you pick the best dates for your launch?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Your Audience<\/strong>&nbsp;\u2013 When is your audience more apt to buy a product? What about your current customers? What about your current lists? You can survey them to find out.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Your Competition<\/strong>&nbsp;\u2013 Do you know if anyone else is planning a big launch? Try not to pick the same dates. Instead, if your product is similar, try to launch sooner rather than later. You want to beat your competition, not join them.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Timeline<\/strong>&nbsp;\u2013There is a combination of factors to consider, as you choose the date. Do you have enough time to accomplish the work prior to launch date? Don\u2019t press it and create an impossible situation. Look at the things you need to do. Choose a date that allows enough time to complete the project, plus a little extra time.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Avoid Holidays<\/strong>&nbsp;&#8212; Don\u2019t launch during major holidays. Most people are busy with family or friends and won\u2019t take time to participate. In addition, they have other things to spend their money on. The one exception is if your product has something to do with a holiday but then again you\u2019d need to do that before the holiday.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Studies <\/strong>\u2013 Go by what others have done successfully. Mondays or Tuesdays are often the best days to go live with your launch. Statistically, these seem to get the most attention. You can verify these stats in the literature for your autoresponder service.<\/li><\/ul>\n\n\n\n<p>It\u2019s also important to look at the rest of your duties and responsibilities during the potential launch dates. Confirm that you don\u2019t have anything coming up to make it hard to reach your goals.<\/p>\n\n\n\n<p>Furthermore, make sure your dates don\u2019t overlap with any of your 3<sup>rd<\/sup>&nbsp;party technology maintenance schedules. Third party apps like PayPal.com, LeadPages.net and so forth may occasionally undergo maintenance. Usually, you get a warning so pay attention to any third-party apps that you use so that you\u2019ll know if there is a conflict.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/entrepreneur-3256981_1280-1024x1024.jpg\" alt=\"product launching\" class=\"wp-image-651 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/05\/entrepreneur-3256981_1280-1024x1024.jpg\" alt=\"product launching\" class=\"wp-image-651 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/entrepreneur-3256981_1280-1024x1024.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/entrepreneur-3256981_1280-300x300.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/entrepreneur-3256981_1280-150x150.jpg 150w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/entrepreneur-3256981_1280-768x768.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/05\/entrepreneur-3256981_1280.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>How Long Should Your Launch Be? <\/strong><strong><\/strong><\/h3>\n\n\n\n<p>The best rule of thumb for a launch is to make it no more than 5 to 7 days long. An entire 7 days gives everyone a good chance to participate in the launch. After that, it\u2019s no longer a launch it\u2019s a product that should be practically on autopilot now \u2013 which is another benefit of launches \u2013 it helps get out all the kinks.<strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Set Goals<\/strong>&nbsp;\u2013 Everything starts with setting a goal. Use SMART goals to ensure that you\u2019re making a worthy goal. Specific, measurable, attainable, realistic, and timely goals are those that are more likely to be met because you gave some thought to it.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Consider Technology Issues<\/strong>&nbsp;\u2013 Technology can give you a lot of problems during a launch if you\u2019re not careful. Be sure to test everything out ahead of time. That means you need to be ready with everything prior to your launch for testing.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Analyze How Well It\u2019s Going<\/strong>&nbsp;\u2013 Sometimes if the launch is going exceptionally well, you may want to extend the launch. After all, launching is mostly about advertising and marketing but, it\u2019s best to stick to your plans so that people don\u2019t think you\u2019re lying about the limited time offer.<\/li><\/ul>\n\n\n\n<p>The short answer is that you should make your launch long as you need it to be, but try not to go over 7 days. After that, the number of messages, social media posts, and ads you need during a launch may not be sustainable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Running a product launch takes time, commitment, and energy. Before you start, take care of yourself. Ensure that you are ready for the challenge physically and mentally. Drink plenty of water, eat right, exercise, get in your zone, and then get ready for a roller-coaster ride. You\u2019ll experience joys, concerns, and fear as you run &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/stephenbrownsblog.com\/index.php\/2022\/05\/23\/running-your-first-digital-launch\/\"> <span class=\"screen-reader-text\">Running Your First Digital Launch<\/span>Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","slim_seo":{"title":"Running Your First Digital Launch - Stephen Brown&#039;s Blog","description":"Running a product launch takes time, commitment, and energy. Before you start, take care of yourself. Ensure that you are ready for the challenge physically and"},"footnotes":""},"categories":[21],"tags":[614,802,861,863,1101],"class_list":["post-301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-launching","tag-launching-a-digital-product","tag-product-launching","tag-running-a-product-launch","tag-running-your-first-digital-product-launch","tag-your-first-product-launch"],"_links":{"self":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/comments?post=301"}],"version-history":[{"count":0,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/301\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media\/651"}],"wp:attachment":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media?parent=301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/categories?post=301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/tags?post=301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}