HARO, Help a Reporter Out<\/u><\/a> to find people to interview or approach people directly using their contact information on their website. Most people are excited and happy to do interviews if you make it easy for them to do.<\/p>\n\n\n\n Newsletter<\/strong> \u2013 A newsletter can be email or even print. You can create one right on your website too. A newsletter usually goes out on a regular basis at a regular time each week or month depending on how you set it up. Also, a newsletter usually includes the same sections each time, for example, a case study, a cool article, a recommendation for a product or service, and of course a CTA for your flagship product. Often, the newsletter provides a way to link to the content you\u2019ve put up since the last newsletter thus bringing readers back to your website.<\/p>\n\n\n\nEmail Lists<\/strong> \u2013 Each entry point to your list is usually associated with a freebie or product. Choosing that item puts the customer on a specific path and email list according to the item he or she chooses. But the products, paths, and lists should change, somewhat, with each decision made.<\/p>\n\n\n\nFor example, if a woman and a man choose the same freebie, each chooses it for a slightly different reason or motivation. If with the next choice, the man picks the \u201cDad\u201d item and the woman chooses the \u201cMom\u201d item, the list can be segmented or divided into two additional paths \u2013 one for mom and one for dad. This makes it easier for you to market to moms\u2019 needs as well as to dads\u2019 because each is added to a different list, specifically to meet that groups needs.<\/p>\n\n\n\nMind maps<\/strong> \u2013 You can create mind maps that are helpful to your audience and offer them as freebies or even in a package for a small price. For example, any mind map you create for yourself might also be of use to your audience, or you can create some especially for the different things your audience needs to do.<\/p>\n\n\n\nKeywords<\/strong> \u2013 You may not consider keywords as part of your content but they are. It\u2019s very important to do keyword research in order to help you come up with additional content ideas. Keyword research is imperative to help you come up with the most relevant content for your audience. Keywords help you align your business with your goals so that you can reach out to your customers in the most effective way.<\/p>\n\n\n\nReports<\/strong> \u2013 One type of content that you\u2019re likely familiar with are reports. Reports can be long, short, and even turn into books. A report typically covers one topic in depth or it can be an overview of an entire niche. It\u2019s up to you, but creating reports is a great way to distribute information to your audience both free and for sale.<\/p>\n\n\n\nSurveys<\/strong> \u2013 This type of content is a great way to ensure that you get feedback from your audience. Plus, when you deliver the survey, your audience will consider your offerings, if you word the survey correctly and include a CTA at the end.<\/p>\n\n\n\nTrends<\/strong> \u2013 One way to attract your audience is to find out what\u2019s trending and then create or curate content around that trend. Google trends along with Google alerts can be set up to help you follow trends and stay ahead of your competition.<\/p>\n\n\n\nCompetition<\/strong> \u2013 Speaking of competition, they\u2019re a great resource for content. If you notice your competition running long-term ads around any topic of interest to your audience, then you can be assured that they\u2019re also making a profit. If you can identify gaps in their offering, you can one-up them and make it even better.<\/p>\n\n\n\nSocial Media <\/strong>\u2013 This is probably one of your most useful forms of content right now outside of blog posts on your own website. Social media engagement helps build trust with your audience. You should always post a link to any content or information that is helpful to your audience along with a blurb on your social media networks. The idea is to lead them back to your website or sales pages.<\/p>\n\n\n\nWebinars<\/strong> \u2013 Another very useful type of content today is webinars. Webinars are honestly the \u201cit\u201d thing today and if you want to be successful online, build trust, build a loyal and engaged audience, find a way to do webinars. There are many software choices are available from Facebook Live, YouTube live, and places like Zoom.com to help you.<\/p>\n\n\n\nThis list isn\u2019t comprehensive. There may other kinds of content such as apps for your audience to help you connect, engage, build trust, and more. The important part is that the content is planned with your cornerstone product in mind so that you lead the right audience through your offer funnel. As you fill in gaps, you\u2019ll create more content in different forms. These help acknowledge your audience\u2019s different learning styles. They will also help promote your products and services with the idea of leading them to your pilot product.<\/p>\n","protected":false},"excerpt":{"rendered":"
Conducting Content Audits of Your Sales Funnels A content audit can help you fill in the gaps. Start by writing down your flagship product in the center of a piece of paper, and then circle it. Now draw lines out from the circle and add in the mid-range products you have, and then add another …<\/p>\n
Why You Need Content Audits Of Your Sales Funnels<\/span>Read More »<\/a><\/p>\n","protected":false},"author":2,"featured_media":659,"comment_status":"open","ping_status":"open","sticky":false,"template":"template-page-builder-no-sidebar.php","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","slim_seo":{"title":"Why You Need Content Audits Of Your Sales Funnels - Stephen Brown's Blog","description":"Conducting Content Audits of Your Sales Funnels A content audit can help you fill in the gaps. Start by writing down your flagship product in the center of a pi"},"footnotes":""},"categories":[21],"tags":[246,247,346,802,867],"class_list":["post-247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-launching","tag-content-audit","tag-content-audits-of-your-sales-funnels","tag-doing-a-content-audit-of-your-sales-funnel","tag-product-launching","tag-sales-funnel-content-audit"],"_links":{"self":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/comments?post=247"}],"version-history":[{"count":0,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/247\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media\/659"}],"wp:attachment":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media?parent=247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/categories?post=247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/tags?post=247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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