{"id":2054,"date":"2023-06-28T06:00:00","date_gmt":"2023-06-28T13:00:00","guid":{"rendered":"https:\/\/stephenbrownsblog.com\/?p=2054"},"modified":"2023-05-23T08:24:46","modified_gmt":"2023-05-23T15:24:46","slug":"reasons-for-doing-a-prelaunch-page","status":"publish","type":"post","link":"https:\/\/stephenbrownsblog.com\/index.php\/2023\/06\/28\/reasons-for-doing-a-prelaunch-page\/","title":{"rendered":"Reasons For Doing a Prelaunch Page"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-center\">Why You Should Create a Prelaunch Page<\/h1>\n\n\n\n<p>If you don&#8217;t want to pre-sell, you can still prove your concept by setting up a &#8220;coming soon&#8221; prelaunch page to build your mailing list of interested potential customers and former customers, too. You&#8217;ll do it the same way you do the sales page. The great thing about this is once you do go live, you can easily transition your prelaunch page into a proper sales page just by adding a buy button instead of a sign-up button.<br>The remarkable thing about this idea is that even if you choose not to move forward, you&#8217;ve not taken any money and you don&#8217;t need to refund it. Plus, you&#8217;ve still added more people who are interested in your niche to your email list. To accomplish building a prelaunch page with a mailing list capture form, you can do that easily with just a standard WordPress site and your email autoresponder software.<br>Alternatively, you can use software like Clickfunnels.com, Drip.com, Leadpages.net, and others that connect with your website and autoresponder software. In some ways, this is a lot faster. But if you cannot afford that type of software yet, you can do it without just as quickly, but it will take slightly longer to create.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/05\/man-5614156_1280-1024x682.png\" alt=\"prelaunch page\" class=\"wp-image-2055 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/05\/man-5614156_1280-1024x682.png\" alt=\"prelaunch page\" class=\"wp-image-2055 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/05\/man-5614156_1280-1024x682.png 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/05\/man-5614156_1280-300x200.png 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/05\/man-5614156_1280-768x512.png 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/05\/man-5614156_1280.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>You&#8217;ll need:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your Sales Page Plus Copy &#8211; Remember to include what you&#8217;re offering, the benefits of the offer to them, and any details that further drive home the benefits while reducing fear.<\/li>\n\n\n\n<li>A Thank You \/ Download Page Plus Copy &#8211; Even if you&#8217;re not offering them anything at the point of getting them to sign up, sending them to a thank you page with other information or even an incentive to download builds more trust.<\/li>\n\n\n\n<li>An Email Capture Form Plus Copy &#8211; Your autoresponder software already has templates you can use. Don&#8217;t reinvent the wheel; use the templates. If you&#8217;re using landing page software, use their templates as well.<\/li>\n\n\n\n<li>Email Content &#8211; Send a thank you, the link to your incentive, relevant information and content, questions, and so forth every single day up through launch.<\/li>\n\n\n\n<li>An Incentive &#8211; You may want to offer an incentive in exchange for the email address &#8211; such as a checklist, cheat sheet, or a sample of what you&#8217;re launching.<\/li>\n\n\n\n<li>Social Media Profiles &#8211; Add links and invite them to follow you on other platforms, plus give them the ability to share your sales page with their friends.<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>Other Links to Your Content &#8211; Linking to other content they might be interested in after they&#8217;ve signed up is a great way to keep them on your site.<br>If you use landing page technology mentioned, you may also add different information &#8211; like a way to refer a friend with a link, a link to your social profiles, a way to add the launch date to their calendar, and more. But if all you have is the above, it&#8217;ll still work great to collect leads who are interested in your launch.<br>When you create your sales page, don&#8217;t hold back on what you&#8217;re offering your customer. Be very specific and frame everything you talk about to them from their perspective. It&#8217;s always all about your customers. You&#8217;ve seen that statement many times, and you&#8217;ll see it many more times because it cannot be expressed enough that what you do is about and for your ideal customer and only them.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Why You Should Create a Prelaunch Page If you don&#8217;t want to pre-sell, you can still prove your concept by setting up a &#8220;coming soon&#8221; prelaunch page to build your mailing list of interested potential customers and former customers, too. You&#8217;ll do it the same way you do the sales page. The great thing about &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/stephenbrownsblog.com\/index.php\/2023\/06\/28\/reasons-for-doing-a-prelaunch-page\/\"> <span class=\"screen-reader-text\">Reasons For Doing a Prelaunch Page<\/span>Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":2055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","slim_seo":{"title":"Reasons For Doing a Prelaunch Page Stephen Brown's Blog","description":"Why You Should Create a Prelaunch Page. If you don't want to pre-sell, you can still prove your concept by setting up a \"coming soon\" prelaunch page to build"},"footnotes":""},"categories":[21],"tags":[1241,1239,1240],"class_list":["post-2054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-launching","tag-how-to-create-a-prelaunch-page","tag-prelaunch-page","tag-why-you-need-a-prelaunch-page"],"_links":{"self":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/2054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/comments?post=2054"}],"version-history":[{"count":1,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/2054\/revisions"}],"predecessor-version":[{"id":2056,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/2054\/revisions\/2056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media\/2055"}],"wp:attachment":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media?parent=2054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/categories?post=2054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/tags?post=2054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}