{"id":1982,"date":"2023-05-19T06:00:00","date_gmt":"2023-05-19T13:00:00","guid":{"rendered":"https:\/\/stephenbrownsblog.com\/?p=1982"},"modified":"2023-05-16T04:42:15","modified_gmt":"2023-05-16T11:42:15","slug":"how-to-choose-the-best-page-builder-for-your-business","status":"publish","type":"post","link":"https:\/\/stephenbrownsblog.com\/index.php\/2023\/05\/19\/how-to-choose-the-best-page-builder-for-your-business\/","title":{"rendered":"How to Choose the Best Page Builder for Your Business"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-center\">Choose the Best Page Builder for Your Business<\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/05\/web-design-1-1024x682.jpg\" alt=\"choose the right page builder for your business\" class=\"wp-image-1988 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/05\/web-design-1-1024x682.jpg\" alt=\"choose the right page builder for your business\" class=\"wp-image-1988 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/05\/web-design-1-1024x682.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/05\/web-design-1-300x200.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/05\/web-design-1-768x512.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/05\/web-design-1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>Marketers who were around back in the early 90s will remember using Dreamweaver and other HTML page builders to construct their websites, landing pages and sales pages.<br>While a trip down memory lane may seem nostalgic, there\u2019s no denying that it was time-consuming, cumbersome, and painstaking to create these web pages \u2018by hand\u2019.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Finally\u2026 a breakthrough!<br>In 2010, <a href=\"https:\/\/stephenbrownsblog.com\/OptimizePress\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">OptimizePress<\/a> changed the online marketing landscape when it unleashed its page building plugin which was compatible with WordPress. This tool made it easy and fast to create beautiful sales pages with just a few clicks of a mouse.<br>The skyrocketing popularity of <a href=\"https:\/\/stephenbrownsblog.com\/OptimizePress\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">OptimizePress<\/a> highlighted a need for page builders which simplified and accelerated the process of creating high-converting and aesthetically-pleasing pages.<br>It was just a matter of time before competitors sprung out of the ether offering similar page builders.These days, there are a plethora of popular page builders to choose from.<br>Some of the most popular ones are:<\/li>\n\n\n\n<li>Elementor<\/li>\n\n\n\n<li>OptimizePress<\/li>\n\n\n\n<li>ThriveSuite<\/li>\n\n\n\n<li>LeadPages<\/li>\n\n\n\n<li>ClickFunnels<\/li>\n\n\n\n<li>BeaverBuilder<\/li>\n\n\n\n<li>Spectra<\/li>\n\n\n\n<li>Samcart<\/li>\n<\/ul>\n\n\n\n<p>The page builders above are all good\u2026 and while they have their pros and cons, and some tools excel in some areas, for the most part, they get the job done \u2013 helping you to create awesome pages.<br>Ultimately, the page builder you choose should be right for you\u2026 and in alignment with your budget.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are your needs?<br>The page builder you choose should have the features (elements) you\u2019ll need to create your pages. For example, pricing tables, testimonial boxes, video overlays, etc.<br>Since most page builders have drag-and-drop functionality, all you\u2019ll need to do is drag the elements on to your page and edit them. If the page builder you\u2019re using doesn\u2019t have the features you need, it\u2019ll be difficult to create the page you want. So ask yourself what you need a page builder for and check that it has the features you need before you purchase it.<br>If you\u2019re just using it to ONLY create landing pages or sales pages for single products, you won\u2019t need a tool like <a href=\"https:\/\/stephenbrownsblog.com\/ClickFunnels\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">ClickFunnels<\/a>, which allows you to build full-blown sales funnels and so on.<br>A page builder like LeadPages or OptimizePress will suffice. The more features you want, the more you\u2019ll need to pay. Which brings us to the next point\u2026<\/li>\n\n\n\n<li>What\u2019s your budget?<br>These days, software is sold as a service. What that means is \u2013 you\u2019ll be paying a monthly subscription.<br>For example, <a href=\"https:\/\/stephenbrownsblog.com\/ClickFunnels\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">ClickFunnels<\/a> costs $97 a month, LeadPages costs $37 a month (paid annually) and OptimizePress costs $129 a year (Builder plan).<br>However, if you\u2019re on a tight budget, you could use Elementor\u2019s free plan\u2026 or its very reasonable $19.99 a month Business plan.<br>While Elementor may not have some of the more advanced features found in the more expensive page builders, it has enough for budding online marketers to create pages that look great. Once you\u2019re making profits online, you can get a more costly page builder.<br>Another point to note is this: Some tools such as <a href=\"https:\/\/stephenbrownsblog.com\/ClickFunnels\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">ClickFunnels<\/a> and LeadPages will require you to pay monthly. Once you stop paying, the pages you\u2019ve built so far will cease to exist.<br>This basically means that you\u2019re \u2018held hostage\u2019 by these platforms because your hard work will vanish once these pages disappear because you cancelled your subscription.<br>So you need to keep paying and paying and payi- \u2026 you get the idea.<br>However, if you use a page builder like <a href=\"https:\/\/stephenbrownsblog.com\/OptimizePress\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">OptimizePress<\/a>, Elementor or Thrive Architect, once you build your pages on your WordPress site, they\u2019ll still be \u2018live\u2019 even when you cancel your subscription. That\u2019s because you\u2019re paying for support and updates.<br>The rule of thumb is this \u2013 if you\u2019re building your pages on a platform that\u2019s not yours, they\u2019ll go down once you cancel your subscription. This is the downside of building your house on rented land.<br>That said, many marketers still use these tools because they\u2019re awesome and the sales accrued from having these pages justifies the monthly fee. The juice is worth the squeeze.<br>Whether you go with a plugin like OptimizePress or a platform like LeadPages is up to you. There\u2019s no right or wrong answer here. Just be aware of the pros and cons before purchase.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/05\/web-design-2-1024x819.jpg\" alt=\"choose the right page builder for your business\" class=\"wp-image-1987 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/05\/web-design-2-1024x819.jpg\" alt=\"choose the right page builder for your business\" class=\"wp-image-1987 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/05\/web-design-2-1024x819.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/05\/web-design-2-300x240.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/05\/web-design-2-768x614.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/05\/web-design-2.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>10 Factors to Consider before Purchase<br>Below you\u2019ll find 10 factors you should bear in mind when choosing a page builder. While most reputable page builders will have these features, their options may vary. So you\u2019ll need to do your due diligence and see which one suits you best.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Templates<br>With templates, you\u2019ll be able to create landing pages and other pages in minutes. All you need to do is use the template, and tweak the elements and the text on the page. It\u2019s much easier than building a page from scratch.<br>Different page builders will have different templates, but most will cover the basic pages such as:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Opt in pages<\/li>\n\n\n\n<li>Newsletter Sign-Up<\/li>\n\n\n\n<li>Webinar Registration<\/li>\n\n\n\n<li>Mini Course Sales Page<\/li>\n\n\n\n<li>Free Guide Page<\/li>\n\n\n\n<li>Welcome Page<\/li>\n\n\n\n<li>Thank You for Signing Up Page<\/li>\n\n\n\n<li>404 Page<\/li>\n\n\n\n<li>Software Sales Page<\/li>\n\n\n\n<li>And more!<br>While <a href=\"https:\/\/stephenbrownsblog.com\/OptimizePress\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">OptimizePress<\/a> has 400+ templates, Elementor has 3,300+ templates. That\u2019s a huge difference\u2026 and while Elementor\u2019s selection is impressive, it can be overwhelming trying to choose one you like. Though some people may prefer the variety.<br>Whatever the case, you\u2019ll want to sign up for a free plan or trial just to see what the templates look like. Very often, you\u2019ll be shown which ones come with the paid version of the tool\u2026 and you may even be able to preview them.<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Drag-and-drop functionality | Features<br>Being able to drag and drop the different elements will speed up the page creation process. By building a page in blocks, it\u2019ll be easier to move the blocks around, make edits and get the page to look exactly the way you want it to.<br>As mentioned earlier, some features found in one tool may not be present in another.<br>For example, <a href=\"https:\/\/stephenbrownsblog.com\/OptimizePress\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">OptimizePress<\/a> has 50+ page builder elements whereas <a href=\"https:\/\/stephenbrownsblog.com\/ClickFunnels\" rel=\"nofollow sponsored\">ClickFunnels<\/a> only has 18.<br>Compare the features for the different page builders and see which one has the ones you\u2019ll need.<\/li>\n\n\n\n<li>Compatibility<br>If you\u2019re using a page builder plugin like <a href=\"https:\/\/stephenbrownsblog.com\/OptimizePress\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">OptimizePress<\/a>, Thrive Architect or Elementor, the plugin will need to play nice with your other existing plugins. Generally, most page builders will work well with WordPress because that\u2019s what they were created for.<br>The problems may arise when the page builder breaks because it\u2019s not compatible with a 3rd party plugin such as a contact form plugin, or maybe an analytics tool you may have and so on.<br>The best way to get around this problem will be to host your landing pages, sales pages and other pages on a different domain (or a subdomain) instead of your main website. This will ensure that everything is compatible because you\u2019ll only need a page builder plugin on the domain.<\/li>\n\n\n\n<li>User interface<br>Some page builders have a more complicated user interface. This will translate to a longer learning curve \u2013 but it all depends on your personal preferences. Some people find Thrive Architect easier to use than <a href=\"https:\/\/stephenbrownsblog.com\/OptimizePress\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">OptimizePress<\/a>\u2026 while others find the latter more intuitive to use.<br>Once again, you\u2019ll need to decide for yourself which one you like. By leveraging the free trials, you\u2019ll be able to give the software a spin and see which one is your cup of tea.<\/li>\n\n\n\n<li>Speed<br>It goes without saying that the pages must load fast, if you want high conversions. You can test out site\/page speed using any one of the 3 tools below:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>https:\/\/gtmetrix.com\/<\/li>\n\n\n\n<li>https:\/\/pagespeed.web.dev\/<\/li>\n\n\n\n<li>https:\/\/tools.keycdn.com\/speed<br>Most page builders are often \u2018heavy\u2019 with code and can slow down your website. This once again reinstates the importance of having a page builder installed on a separate site\/domain.<br>If you\u2019re building a niche site, page load speed is a ranking metric in the search engines. If your page builder is slowing down your entire site, it can affect your rankings in the SERP adversely.<br>So having the page builder on a site just for your landing\/sales pages, etc. is a wise decision. Get a page builder that\u2019s NOT bloated with code and loads fast.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/05\/web-design-3-1024x682.jpg\" alt=\"choose the right page builder for your business\" class=\"wp-image-1986 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/05\/web-design-3-1024x682.jpg\" alt=\"choose the right page builder for your business\" class=\"wp-image-1986 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/05\/web-design-3-1024x682.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/05\/web-design-3-300x200.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/05\/web-design-3-768x512.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/05\/web-design-3.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Flexibility<br>The degree of flexibility a page builder gives you will decide just how much you can do when creating a page. Some page builders have severe limitations.<br>For example, despite LeadPages\u2019 relatively steep price, it doesn\u2019t work well with HTML code. This will restrict you severely because embedding PayPal buttons and other code will be a chore.<br>It\u2019s also clunkier to use and your ability to move the elements around is limited.<br><a href=\"https:\/\/stephenbrownsblog.com\/OptimizePress\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">OptimizePress<\/a>, Elementor and other page builders will easily accommodate HTML code and even have elements you can easily use to add code. You\u2019ll also have much greater freedom when designing your pages because you can adjust the margins, column widths and much more.<br>Choose a page builder that gives you as much flexibility as possible so that you can exercise your creative freedom.<\/li>\n\n\n\n<li>Mobile responsiveness<br>Most page builders will be mobile responsive\u2026 BUT\u2026 even the best ones can sometimes have hiccups.<br>For example, the buy buttons on your page may not be responsive\u2026 or some other element looks weird in responsive mode.<br>Your best bet will be to check how your page looks on mobile\u2026 and tweak things until the page looks great. Tools such as <a href=\"https:\/\/stephenbrownsblog.com\/OptimizePress\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">OptimizePress<\/a>, Elementor and Thrive Architect will have the option for you to view your page in different devices.<br>If your page builder does not have this option, you can check your website at different screen resolutions here: https:\/\/responsivetesttool.com\/<\/li>\n\n\n\n<li>Integrations<br>Ideally, you\u2019ll want your page builder to integrate with the autoresponder you\u2019re using. This is especially important if you\u2019re creating landing pages.<br>Most page builders will integrate with popular autoresponders such as ConvertKit, Aweber, GetResponse, MailerLite and so on.<br>If you\u2019re using a less popular, self-hosted autoresponder, you may wish to check if your page builder can be integrated with it.<br>Besides email marketing tools, you may want the page builder to integrate with Zoom, payment gateways, and\/or your webinar hosting platform. You must be aware of what you\u2019ll be using the page builder to do and ask yourself what else will need to be in place for everything to work smoothly.<br>Then check if all integrations are allowed with the page builder or if you\u2019ll need to use a third-party tool like Zapier to make it work.<\/li>\n\n\n\n<li>Support and updates<br>The vendor selling the page builder must have a support department to help you out either via ticket, email, phone or online chat.<br>For subscription-based page builders, they\u2019ll usually have updates because you\u2019re paying monthly for the service.<br>For plugins like <a href=\"https:\/\/stephenbrownsblog.com\/OptimizePress\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">OptimizePress<\/a> and Thrive Suite, if you cancel your yearly subscription, your pages will still be \u2018live\u2019, but you\u2019ll have no access to support and software updates \u2013 until you renew your subscription.<br>Although it may not appear to be a concern if your website\/pages are currently functioning well &#8211; should you require ongoing updates or support, you may need to renew your subscription.<br>It\u2019s imperative to carefully select a page builder that receives regular updates and is backed by reliable customer support to ensure that your pages don&#8217;t break and everything functions smoothly.<\/li>\n\n\n\n<li>Security<br>The page builder you choose should be secure and not pose a threat to your site. Once again, this highlights how important it is to keep your page builder on a separate domain.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/05\/web-design-4-1024x550.jpg\" alt=\"choose the right page builder for your business\" class=\"wp-image-1985 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"550\" src=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/05\/web-design-4-1024x550.jpg\" alt=\"choose the right page builder for your business\" class=\"wp-image-1985 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/05\/web-design-4-1024x550.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/05\/web-design-4-300x161.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/05\/web-design-4-768x413.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/05\/web-design-4.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>Be aware of the downsides!<br>While page builders are a massive time-saver and allow you to create pages proficiently, there are a few downsides you should be aware of.<br>As mentioned earlier, if you\u2019re building your pages on someone else\u2019s platform, you\u2019ll need to keep paying to play. Once you stop, the game\u2019s over and your pages go down. Even trying to export the pages may result in broken pages and errors.<br>Cost may be another downside if you\u2019re on a tight budget. When you\u2019re starting out, it\u2019s best to avoid getting page builders with hefty monthly payments. Be budget conscious.<br>Some people may find that these page builders are too complex for them. In most cases, they\u2019ve not spent enough time playing around with the software.<br>Usually, the reputable page builders will have video tutorials in their knowledgebase and often you\u2019ll find many instructional videos on YouTube showing you how to use these page builders.<br>Take your time to study and use the tool to understand how it works. Within 4-5 days, you\u2019ll be amazed at how easily you can build pages that look professional.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In conclusion\u2026<br>The page builder you choose should not only be within your budget, but should have the features you need, be compatible, have good support and integrations\u2026 and meet all the other requirements mentioned above.<br>Do your research and see what the most popular page builders are. Then exercise due diligence and test a few out with the free trials\/plans.<br>Once you find one you like, get it and become adept at using it. Prepare to be astounded by the speed and ease with which you can craft stunning web pages.<\/li>\n<\/ul>\n\n\n\n<p>My personal recommendation? If you prefer to host your own pages&#8230;<br><a href=\"https:\/\/stephenbrownsblog.com\/OptimizePress\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Get OptimizePress Now<\/a><br>Or, if you prefer to have your pages hosted&#8230;<br><a href=\"https:\/\/stephenbrownsblog.com\/ClickFunnels\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Get ClickFunnels Now<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Choose the Best Page Builder for Your Business Marketers who were around back in the early 90s will remember using Dreamweaver and other HTML page builders to construct their websites, landing pages and sales pages.While a trip down memory lane may seem nostalgic, there\u2019s no denying that it was time-consuming, cumbersome, and painstaking to create &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/stephenbrownsblog.com\/index.php\/2023\/05\/19\/how-to-choose-the-best-page-builder-for-your-business\/\"> <span class=\"screen-reader-text\">How to Choose the Best Page Builder for Your Business<\/span>Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":1987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","slim_seo":{"title":"How to Choose the Best Page Builder for Your Business Stephen Brown's Blog","description":"Choose the Best Page Builder for Your Business. Marketers who were around back in the early 90s will remember using Dreamweaver and other HTML page builders to"},"footnotes":""},"categories":[22],"tags":[1194,1196,1198,1197,1195],"class_list":["post-1982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-reviews","tag-choose-the-best-page-builder-for-your-business","tag-clickfunnels","tag-how-to-chose-the-best-page-builder-for-your-business","tag-optimizepress","tag-page-builders"],"_links":{"self":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/1982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/comments?post=1982"}],"version-history":[{"count":1,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/1982\/revisions"}],"predecessor-version":[{"id":1989,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/1982\/revisions\/1989"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media\/1987"}],"wp:attachment":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media?parent=1982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/categories?post=1982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/tags?post=1982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}