{"id":186,"date":"2021-11-22T06:00:00","date_gmt":"2021-11-22T13:00:00","guid":{"rendered":"https:\/\/stephenfbrown.com\/?p=186"},"modified":"2021-11-22T06:00:00","modified_gmt":"2021-11-22T13:00:00","slug":"raise-conversions-by-stressing-benefits","status":"publish","type":"post","link":"https:\/\/stephenbrownsblog.com\/index.php\/2021\/11\/22\/raise-conversions-by-stressing-benefits\/","title":{"rendered":"Raise Conversions By Stressing Benefits"},"content":{"rendered":"\n<h1 class=\"has-text-align-center wp-block-heading\">How To Raise Conversions By Stressing Benefits<\/h1>\n\n\n\n<p>Figure out the what\u2019s in it for the customer&nbsp;and the reason why. So when you read the sales letter, don\u2019t even think in terms of headlines or benefits or bullets or testimonials or guarantees. Just read it and ask why are you selling it in the first place. What\u2019s your reason?<\/p>\n\n\n\n<p>So if you\u2019re the guy selling the how to win at video poker, why are you keeping this a secret? Aren\u2019t the casinos going to figure it out anyway? &nbsp;And you can say, \u201cWell, the secrets always get out. People always brag, and the secrets are going to get out anyway.\u201d Or you could say, \u201cYeah, the secret can get out, but the casinos can\u2019t do anything about it because this relies on the software running on all their slot machines, and it\u2019s used by every casino in the country. And for the machines to be replaced would cost billions of dollars. And so many companies would have to go out of business, and so many companies would have to replace them that these techniques will work for at least the next 10 or 15 years.\u201d &nbsp;<\/p>\n\n\n\n<p>Or you could say that \u201cThis algorithm allows the casinos to make money from the general public, and the ratio of losers to winners is good enough that they don\u2019t care that a small number of people know how to win at it.\u201d &nbsp;<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_8dc472-6f, .wp-block-kadence-advancedheading.kt-adv-heading_8dc472-6f[data-kb-block=\"kb-adv-heading_8dc472-6f\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_8dc472-6f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_8dc472-6f[data-kb-block=\"kb-adv-heading_8dc472-6f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_8dc472-6f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_8dc472-6f[data-kb-block=\"kb-adv-heading_8dc472-6f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_8dc472-6f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_8dc472-6f\"><strong>Increase Conversions By Telling Your Prospects What\u2019s In It For Them<\/strong><\/h2>\n\n\n\n<p>Or you could say \u201cLook, I\u2019m not promising you millions, but I can promise you that you\u2019ll win more times than most people. So many people will still lose their money at video poker, but on average you will do better than those people because you\u2019re educated.\u201d &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/06\/shaking-hands-3091906_1280-1024x519.jpg\" alt=\"raise conversions\" class=\"wp-image-754 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"519\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/06\/shaking-hands-3091906_1280-1024x519.jpg\" alt=\"raise conversions\" class=\"wp-image-754 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/shaking-hands-3091906_1280-1024x519.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/shaking-hands-3091906_1280-300x152.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/shaking-hands-3091906_1280-768x389.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/shaking-hands-3091906_1280.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>Then explain why is it at that price. So you sell your how to make your dog running fast DVD. &nbsp;Why is it only 27 bucks? Why isn\u2019t it 997. And so just think about if it was 997, what would it have to contain? So if you have your how to make your dog run fast thing at 997, what would it have to contain? Maybe like some telephone calls or like a live seminar or a bunch of DVD\u2019s. So you could say, \u201cIt\u2019s at this price \u2013 It\u2019s at 27 because it\u2019s not going to give you the whole entire world. It\u2019s not going to tell you every last thing you need to know about making your dog run.<\/p>\n\n\n\n<p>&nbsp;It\u2019s just going to teach you this one system. So you pay a low price because it only has an hour or two of instruction, but that\u2019s your advantage because you pay a little bit, you spend a little bit of time, and you get all these results.\u201d And the idea is that you will buy my next $27 DVD and my next and my next. So instead of overloading you with a huge home study course, I\u2019m just letting you choose what you want to teach your dog. So maybe in the future I\u2019ll have a how to make your dog grow a thicker coat, but the people who want to teach their dogs how to run faster aren\u2019t necessarily going to be the same group of people that want to teach their dog how to grow a thicker coat. &nbsp;<\/p>\n\n\n\n<p>So you say, \u201cThat\u2019s why it\u2019s priced so low. And why is it not priced at $1? &nbsp;Because I value this information somewhat, and I don\u2019t want the information to get out to every single person because you get what you pay for. And this information is a lot better than the $7 dog training books with no video, and it\u2019s better than the free information because a lot of those people don\u2019t know what they\u2019re talking about. So I make a living teaching people how to train their dogs better, and that\u2019s why I price it at $27.\u201d &nbsp;<\/p>\n\n\n\n<p>So you don\u2019t want to say all that, but you just hit on a couple of those points. And you can do a price drop, so you can say, \u201cWell, I should take all this information and pad it out and add in extra interviews and extra software on how to measure your dog\u2019s heart rate or something, and I could bloat up the price to 497, or I could just reduce it to a couple DVD\u2019s and make it 97, or I could just reduce it to some DVD\u2019s, some CD\u2019s, and some coaching and make it 97, but I\u2019m going to bring it down to $27 because I just have this one DVD, and I want you to get the most out of it in the shortest amount of time.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/06\/laptop-900651_1280-1024x768.jpg\" alt=\"raise conversions\" class=\"wp-image-755 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/06\/laptop-900651_1280-1024x768.jpg\" alt=\"raise conversions\" class=\"wp-image-755 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/laptop-900651_1280-1024x768.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/laptop-900651_1280-300x225.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/laptop-900651_1280-768x576.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/laptop-900651_1280.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>Finally, that was your reason why \u2013 those two things \u2013 why you\u2019re selling it at all. Because back when Google AdSense was new, there were people claiming to make $10,000 or $20,000 a month, but they would be selling these $20 how to make $10,000 a month things with AdSense. &nbsp;And so I\u2019m like, \u201cWhy would you almost just give your information away just to get more competitors?\u201d &nbsp;So that\u2019s the reason why stuff. &nbsp;<\/p>\n\n\n\n<p>So then you focus on the what\u2019s in it for me. What do they get out of it? &nbsp;So instead of just saying \u201cYou get a 94-minute DVD of teaching dog tricks,\u201d you say, \u201cYou get a full DVD of 27 different dog training tips, and you can space it out and just teach your dog one new thing a day, or if you\u2019re really motivated you can teach your dog all these things the same day and then repeat them over and over.\u201d &nbsp;<\/p>\n\n\n\n<p>You just want to think that people are buying the information. They\u2019re buying the systems, the techniques; not the DVD itself. &nbsp;So that\u2019s why you can charge your $27 when the DVD itself only costs $1 or 2. &nbsp;<\/p>\n\n\n\n<p>So keep in mind the reason why you\u2019re selling it in the first place, and what\u2019s in it for me. &nbsp;So why would they even want it in the first place? &nbsp;And what benefits do they get out of getting your DVD?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How To Raise Conversions By Stressing Benefits Figure out the what\u2019s in it for the customer&nbsp;and the reason why. So when you read the sales letter, don\u2019t even think in terms of headlines or benefits or bullets or testimonials or guarantees. Just read it and ask why are you selling it in the first place. &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/stephenbrownsblog.com\/index.php\/2021\/11\/22\/raise-conversions-by-stressing-benefits\/\"> <span class=\"screen-reader-text\">Raise Conversions By Stressing Benefits<\/span>Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","slim_seo":{"title":"Raise Conversions By Stressing Benefits - Stephen Brown&#039;s Blog","description":"How To Raise Conversions By Stressing Benefits Figure out the what\u2019s in it for the customer&nbsp;and the reason why. So when you read the sales letter, don\u2019t ev"},"footnotes":""},"categories":[11],"tags":[262,534,828,830,864],"class_list":["post-186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales","tag-conversions","tag-how-to-increase-conversions","tag-raise-converions","tag-raising-conversion-rates","tag-sales"],"_links":{"self":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/comments?post=186"}],"version-history":[{"count":0,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/186\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media\/754"}],"wp:attachment":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media?parent=186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/categories?post=186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/tags?post=186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}