{"id":1824,"date":"2023-04-27T06:00:00","date_gmt":"2023-04-27T06:00:00","guid":{"rendered":"https:\/\/stephenbrownsblog.com\/?p=1824"},"modified":"2023-04-25T13:32:51","modified_gmt":"2023-04-25T13:32:51","slug":"watching-tv-for-marketing-lessons","status":"publish","type":"post","link":"https:\/\/stephenbrownsblog.com\/index.php\/2023\/04\/27\/watching-tv-for-marketing-lessons\/","title":{"rendered":"Watching TV for Marketing Lessons?"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-center\">The Fine Art Of Watching TV for Marketing Lessons<\/h1>\n\n\n\n<p>Just in case you\u2019re one of the 12 people who don\u2019t have Amazon Prime, it\u2019s a service from Amazon that gives you super-fast shipping and free video streaming.<\/p>\n\n\n\n<p>I\u2019ve been binge-watching, \u2018The Marvelous Mrs. Maisel.\u2019<\/p>\n\n\n\n<p>Yes, I know it\u2019s kind of a chick thing, but it\u2019s also awesome viewing about a lady in the late 50\u2019s trying to break into the man\u2019s world of stand up comedy and I highly recommend it.<\/p>\n\n\n\n<p>Anyway, you know how binge-watching works. You go from one episode to the next virtually without a break. In the old days (you know, like maybe 5 or 10 years ago) you would have to watch the introduction to the show for each episode. Then streaming services got smarter, realized people don\u2019t want to watch the show introduction every single time, and they gave you an option to NOT watch the introduction by clicking a button. Cool.<\/p>\n\n\n\n<p>But now Amazon Prime has gotten REALLY smart. They know you are a captive audience because you\u2019re on the third or thirteen or maybe the thirtieth episode. You\u2019re not going anywhere. So how do they use this information?<\/p>\n\n\n\n<p>To sell you on watching another program. That\u2019s right: Starting around episode 3 and for most episodes thereafter, they make you watch a commercial for another movie or show they\u2019re streaming on Amazon Prime.<\/p>\n\n\n\n<p>I\u2019m wondering if we, as marketers, couldn\u2019t do this as well? Let\u2019s say we have a video course with a dozen modules. Why not put in a 30 second \u2018commercial\u2019 for another one of our products?<\/p>\n\n\n\n<p>\u201cHey, congrats on making it to Module 3, you\u2019re doing great! Before we get started, I\u2019m going to use the next 26 seconds to tell you about a resource that will double your efforts and reduce your work by half.\u201d<\/p>\n\n\n\n<p>You give a couple of benefit laden sentences, tell them the link to get a 30% discount and then begin the next lesson of the course.<\/p>\n\n\n\n<p>Good?<\/p>\n\n\n\n<p>I think this could be great. Place a link down below for the resource you mentioned. This could even be an affiliate link for just about anything, including a monthly membership type of software, service, information, etc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/04\/The-Marvelous-Mrs.-Maisel.jpeg\" alt=\"watching TV for marketing lessons\" class=\"wp-image-1825 lazyload\"\/><noscript><img decoding=\"async\" width=\"567\" height=\"830\" src=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/04\/The-Marvelous-Mrs.-Maisel.jpeg\" alt=\"watching TV for marketing lessons\" class=\"wp-image-1825 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/04\/The-Marvelous-Mrs.-Maisel.jpeg 567w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2023\/04\/The-Marvelous-Mrs.-Maisel-205x300.jpeg 205w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/><\/noscript><\/figure>\n\n\n\n<p>And here\u2019s one more thing about The Marvelous Mrs. Maisel that I\u2019ve taken to heart: Perseverance.<\/p>\n\n\n\n<p>This lady wants to enter a man\u2019s field in the late 50\u2019s and early 60\u2019s. And it\u2019s not just any field, it\u2019s one where the audience is drinking, the club owners don\u2019t respect women, and no one thinks a beautiful woman can be funny.<\/p>\n\n\n\n<p>To say her family is not supportive is a massive understatement. Her manager is just learning the ropes and makes mistakes. Mishaps happen, including car break downs in the pouring rain while on the road, canceled gigs, running out of money, club managers who don\u2019t want to pay, arrests for saying \u2018indecent\u2019 words and a whole lot more.<\/p>\n\n\n\n<p>And she learns from her mistakes, too. Sometimes she bombs. I mean really bombs. But she also pays attention to what works in the act, and she finds ways to improve upon it and make it even better.<\/p>\n\n\n\n<p>You can see the parallels here to online marketing. Maybe your family thinks you\u2019re crazy. Maybe you\u2019ve got one obstacle after another that is getting in your way. But the people who build massive, profitable businesses online all have one thing in common: Perseverance.<\/p>\n\n\n\n<p>As long as you don\u2019t quit and you keep moving forward while taking note of what works and making it even better, you\u2019re going to be successful.<\/p>\n\n\n\n<p>Six and seven figure successful.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Fine Art Of Watching TV for Marketing Lessons Just in case you\u2019re one of the 12 people who don\u2019t have Amazon Prime, it\u2019s a service from Amazon that gives you super-fast shipping and free video streaming. I\u2019ve been binge-watching, \u2018The Marvelous Mrs. Maisel.\u2019 Yes, I know it\u2019s kind of a chick thing, but it\u2019s &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/stephenbrownsblog.com\/index.php\/2023\/04\/27\/watching-tv-for-marketing-lessons\/\"> <span class=\"screen-reader-text\">Watching TV for Marketing Lessons?<\/span>Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":1825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","slim_seo":{"title":"Watching TV for Marketing Lessons? - Stephen Brown&#039;s Blog","description":"The Fine Art Of Watching TV for Marketing Lessons Just in case you\u2019re one of the 12 people who don\u2019t have Amazon Prime, it\u2019s a service from Amazon that gives yo"},"footnotes":""},"categories":[4],"tags":[1110],"class_list":["post-1824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-everything-else","tag-watching-tv-for-marketing-lessons"],"_links":{"self":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/1824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/comments?post=1824"}],"version-history":[{"count":1,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/1824\/revisions"}],"predecessor-version":[{"id":1826,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/1824\/revisions\/1826"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media\/1825"}],"wp:attachment":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media?parent=1824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/categories?post=1824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/tags?post=1824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}