{"id":180,"date":"2022-01-10T06:00:00","date_gmt":"2022-01-10T13:00:00","guid":{"rendered":"https:\/\/stephenfbrown.com\/?p=180"},"modified":"2022-01-10T06:00:00","modified_gmt":"2022-01-10T13:00:00","slug":"get-more-conversions-by-adding-front-end-or-backend-offers-and-testimonials","status":"publish","type":"post","link":"https:\/\/stephenbrownsblog.com\/index.php\/2022\/01\/10\/get-more-conversions-by-adding-front-end-or-backend-offers-and-testimonials\/","title":{"rendered":"Get More Conversions By Adding Front End or Backend Offers And Testimonials"},"content":{"rendered":"\n<h3 class=\"has-text-align-center wp-block-heading\">More Conversions By Adding Offers<\/h3>\n\n\n\n<p>Let\u2019s say you have this $47 product, maybe you just bump up the price of the product and now you\u2019re worried that people aren\u2019t going to buy because it costs too much. So for this you have a lead-in offer. So you pull out the best chapter and sell it by itself for $7. &nbsp;<\/p>\n\n\n\n<p>So you just take out the part of the sales letter that mentions that chapter. &nbsp;Make it really simple; get them in for $7. And this is a good alternative to people who don\u2019t want to deal with the exit pop-up. If they think they\u2019re annoying or if they\u2019re worried that they\u2019re going to lose a sale, you get the first sale in. You get the $7 just for that one chapter of your book. &nbsp;<\/p>\n\n\n\n<p>Or maybe you just make a bonus chapter and sell that for $7, but you get the $7 sale. And right after the sale you offer them to upgrade to the complete package. So you could have this $47 product \u2013 or maybe, 7 and 27 seem to work really well for me, so have the $7 sale to begin with. &nbsp;And they buy this simple report, or the light version, and then you say right after they bought \u2013 they just bought and they\u2019re about to go to the download page. You say, \u201cBefore you download would you like to upgrade to the deluxe version? &nbsp;It\u2019s only 20 bucks more.\u201d And they pay the extra 20 bucks and they upgrade, and you get the full $27 sale. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/06\/man-2562325_1280-1024x682.jpg\" alt=\"more conversions\" class=\"wp-image-762 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/06\/man-2562325_1280-1024x682.jpg\" alt=\"more conversions\" class=\"wp-image-762 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/man-2562325_1280-1024x682.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/man-2562325_1280-300x200.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/man-2562325_1280-768x512.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/man-2562325_1280.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>If they don\u2019t upgrade, you still have got them on the list from buying the $7 thing, and they\u2019ll still download the $7 report and you can hit them with follow-up e-mails. So if you\u2019re worried that a $47 price tag will lose a lot of visitors, use the $7 into 27 or $7 into 47 to try to get the sale later. &nbsp;You can do this the same way if you start at 47. Try to get them on a $497 upsell. And many people won\u2019t take that right away. And after that you can hit them with follow-up e-mails and give them a reason over time, hit on different benefits to upgrade. And in the meanwhile they\u2019ll have time to digest that $47 product. And if they like what they see and they get to the end of that, maybe they actually will convert to the 497. &nbsp;And if you can keep track of who the affiliate was, they\u2019ll love you for that because your affiliates will get commissions of a couple hundred dollars with every single sale.<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>Add No Brainer Guarantee<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>A no-brainer guarantee. So many times you will lose people right at the guarantee. By raising your offer almost as a trial, to almost like the money they\u2019re giving you is a loan, and if they don\u2019t like it they get their money back it makes it much more appealing. &nbsp;<\/p>\n\n\n\n<p>So if your guarantee is weak, answer these questions. Answer: How easy can they get their money back? Do they have to send you an e-mail? Write you a letter? Call you on the phone? Make it as easy as possible. Make it, \u201cJust send me an e-mail and tell me why you didn\u2019t like it and you can get your money back. Or if you don\u2019t even want to tell me why you didn\u2019t like it, or if you want to tell me you didn\u2019t like it because I have bad breath even though you bought it on the internet, you can still get your money back.\u201d &nbsp;<\/p>\n\n\n\n<p>Answer how long do they have to get that refund. So do they have a week? Do they have 30 days? Do they have six months? This depends on your payment processor. But I like to phrase it as, \u201cIf you don\u2019t like it after a week, contact me and I\u2019ll refund your money. If you don\u2019t like it after two weeks, I\u2019ll refund your money. If you don\u2019t like it after a month, I\u2019ll refund your money. If you don\u2019t like it after two months, I\u2019ll refund your money.\u201d So you make it seem like they have multiple chances to get their money back at any point along the way. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/06\/man-4749237_1280-1024x682.jpg\" alt=\"more conversions\" class=\"wp-image-763 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/06\/man-4749237_1280-1024x682.jpg\" alt=\"more conversions\" class=\"wp-image-763 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/man-4749237_1280-1024x682.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/man-4749237_1280-300x200.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/man-4749237_1280-768x512.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/man-4749237_1280.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>Do you have a conditional guarantee? So can they get their money back or can they get more than their money back if the results don\u2019t deliver. So if you\u2019re teaching a system on how to make your dog run faster you can say, \u201cIf you don\u2019t like it send the DVD back in the mail and get your refund. If you try it and your dog doesn\u2019t run faster, if he doesn\u2019t run twice as fast, then get your money back and keep the DVD.\u201d &nbsp;<\/p>\n\n\n\n<p>And then think about what\u2019s the biggest benefit that insures they don\u2019t have to ask for their money back. So what is it in your product that is so freaking good that they wouldn\u2019t even need a guarantee? That even if there was no guarantee they would still happily buy. So this way you have a really good benefit, and you can say that there\u2019s no possible reason why you would want to refund. But if you do, you can and it\u2019s no big deal. No hard feelings.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More Conversions By Adding Offers Let\u2019s say you have this $47 product, maybe you just bump up the price of the product and now you\u2019re worried that people aren\u2019t going to buy because it costs too much. So for this you have a lead-in offer. So you pull out the best chapter and sell it &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/stephenbrownsblog.com\/index.php\/2022\/01\/10\/get-more-conversions-by-adding-front-end-or-backend-offers-and-testimonials\/\"> <span class=\"screen-reader-text\">Get More Conversions By Adding Front End or Backend Offers And Testimonials<\/span>Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","slim_seo":{"title":"Get More Conversions By Adding Front End or Backend Offers And Testimonials - Stephen Brown&#039;s Blog","description":"More Conversions By Adding Offers Let\u2019s say you have this $47 product, maybe you just bump up the price of the product and now you\u2019re worried that people aren\u2019t"},"footnotes":""},"categories":[11],"tags":[262,534,696,830,864,881],"class_list":["post-180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales","tag-conversions","tag-how-to-increase-conversions","tag-more-conversions","tag-raising-conversion-rates","tag-sales","tag-selling"],"_links":{"self":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/comments?post=180"}],"version-history":[{"count":0,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/180\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media\/763"}],"wp:attachment":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media?parent=180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/categories?post=180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/tags?post=180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}