{"id":1748,"date":"2023-04-13T06:00:00","date_gmt":"2023-04-13T13:00:00","guid":{"rendered":"https:\/\/stephenfbrown.com\/?p=1748"},"modified":"2023-04-13T06:00:00","modified_gmt":"2023-04-13T13:00:00","slug":"make-a-product-awesome-by-association","status":"publish","type":"post","link":"https:\/\/stephenbrownsblog.com\/index.php\/2023\/04\/13\/make-a-product-awesome-by-association\/","title":{"rendered":"Make a Product Awesome by Association"},"content":{"rendered":"\n<h1 class=\"has-text-align-center wp-block-heading\">How to Make a Product Awesome by Association<\/h1>\n\n\n\n<p>Here\u2019s a super simple method to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase the apparent value of your product<\/li>\n\n\n\n<li>Place your product among the very best in the business<\/li>\n\n\n\n<li>Make your product an instant mainstay by association<\/li>\n<\/ul>\n\n\n\n<p>I was surfing Amazon when I clicked on Larabars. These are terrific snack bars because they contain very few ingredients and no nasty chemicals.<\/p>\n\n\n\n<p>My favorite flavor is Peanut Butter Bar. Don\u2019t judge, it&#8217;s healthier than eating peanut butter cups.<\/p>\n\n\n\n<p>I notice they added a few pictures to the listing, one of which contained books. I love books and immediately zoomed in to see what the titles were.<\/p>\n\n\n\n<p>Lo and behold, they\u2019re \u201cFortune Favors the Brave\u201d and \u201cBig Magic.\u201d<\/p>\n\n\n\n<p>Imagine you\u2019re looking at these bars for the first time and you\u2019re not sure you\u2019re going to order. Then you see the title, \u201cFortune Favors the Brave.\u201d Are you now more likely or less likely to try them?<\/p>\n\n\n\n<p>And what if you\u2019re wondering what they taste like? \u201cBig Magic\u201d might be the answer you\u2019re looking for.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2023\/03\/Make-your-product-awesome-by-association.jpg\" alt=\"make a product awesome by association\" class=\"wp-image-1749 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2023\/03\/Make-your-product-awesome-by-association.jpg\" alt=\"make a product awesome by association\" class=\"wp-image-1749 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<p>Idea #1<\/p>\n\n\n\n<p>This got me thinking\u2026 what if you placed your information product on a stack of related books? These could be the classics in your niche, meaning the books everyone knows and respects. Or they could be titles that give a subtle push in the right direction, like the two in the photo.<\/p>\n\n\n\n<p>Really, I don\u2019t know why we haven\u2019t been doing this all along.<\/p>\n\n\n\n<p>I\u2019ll give you an example: Let\u2019s say you\u2019ve got a book, a course or some sort of information product about becoming rich.<\/p>\n\n\n\n<p>You either have a physical copy of it made or you create a picture of it. You might create a course that\u2019s delivered 100{495e61a8be0728ba5e4172c16a68a1b05f8df91b32cf783b0a6ac5a97f0ba813} digitally but you create a graphic of it as though it were a real life hold in your hands product.<\/p>\n\n\n\n<p>Then you take this image and place it on a stack of other titles such as, \u201cThink and Grow Rich,\u201d \u201cRich Dad Poor Dad\u201d and \u201cThe Millionaire Next Door.\u201d<\/p>\n\n\n\n<p>Now your own course or book is awesome by association because of the company it keeps.<\/p>\n\n\n\n<p>Add in another book titled, \u201cJust Do It\u201d and maybe \u201cFortune Favors the Bold\u201d and then test to see if this doesn\u2019t increase your sales at least a little bit.<\/p>\n\n\n\n<p>Idea #2<\/p>\n\n\n\n<p>One more thing\u2026 if you\u2019re charging big money for your course, you can always give away the other books in the picture as bonuses to every customer who lives where Amazon Prime goes. You might pick out $50 worth of books and send them out with your $500 course. Test this to see how much it increases sales.<\/p>\n\n\n\n<p>Remember to choose books that compliment your course rather than acting in direct competition. For example, if your course covers the steps involved in building residual income, then Rich Dad Poor Dad might be a good choice because he talks a lot about the power of residual income in that book but doesn\u2019t tell you specifically how to do it.<\/p>\n\n\n\n<p>One last thing\u2026 did you notice the grasshopper in the photo? At first glance that seems like a strange addition for a food product. Then again, one remarkable characteristic of grasshoppers is their ability to jump 200 times their own height. If these Larabars can give me only 10{495e61a8be0728ba5e4172c16a68a1b05f8df91b32cf783b0a6ac5a97f0ba813} of that kind of energy, then I\u2019m buying a case of them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Make a Product Awesome by Association Here\u2019s a super simple method to: I was surfing Amazon when I clicked on Larabars. These are terrific snack bars because they contain very few ingredients and no nasty chemicals. My favorite flavor is Peanut Butter Bar. Don\u2019t judge, it&#8217;s healthier than eating peanut butter cups. I &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/stephenbrownsblog.com\/index.php\/2023\/04\/13\/make-a-product-awesome-by-association\/\"> <span class=\"screen-reader-text\">Make a Product Awesome by Association<\/span>Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":1749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","slim_seo":{"title":"Make a Product Awesome by Association - Stephen Brown&#039;s Blog","description":"How to Make a Product Awesome by Association Here\u2019s a super simple method to: I was surfing Amazon when I clicked on Larabars. These are terrific snack bars bec"},"footnotes":""},"categories":[8],"tags":[536,647],"class_list":["post-1748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-creation","tag-how-to-make-a-product-awesome-by-association","tag-make-a-product-awesome-by-association"],"_links":{"self":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/1748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/comments?post=1748"}],"version-history":[{"count":0,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/1748\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media?parent=1748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/categories?post=1748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/tags?post=1748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}