{"id":172,"date":"2021-10-01T06:00:00","date_gmt":"2021-10-01T13:00:00","guid":{"rendered":"https:\/\/stephenfbrown.com\/?p=172"},"modified":"2021-10-01T06:00:00","modified_gmt":"2021-10-01T13:00:00","slug":"raising-conversions-for-your-salesletters","status":"publish","type":"post","link":"https:\/\/stephenbrownsblog.com\/index.php\/2021\/10\/01\/raising-conversions-for-your-salesletters\/","title":{"rendered":"Raising Conversions For Your Salesletters"},"content":{"rendered":"\n<h1 class=\"has-text-align-center wp-block-heading\">Raising Conversions With More Buy Buttons<\/h1>\n\n\n\n<p>Adding more order buttons\u00a0can be a simple solution to raise conversions. If you have a really long sales letter, I know that you think that once people are committed to buy they\u2019ll scroll down to the bottom of the page, but a lot of people won\u2019t. Maybe your audience isn\u2019t used to long copy. Maybe they are just lazy or have a low attention span. So what I like to do is if I have a long sales letter, like a 12-page letter, I\u2019ll have an order button on every single page. \u00a0<\/p>\n\n\n\n<p>If you have a multi-page sales letter that scrolls and scrolls and scrolls, you want to ask them to buy 9-12 times instead of just once or twice. &nbsp;<\/p>\n\n\n\n<p>Even with a short sales letter I\u2019ll try to have two or three buy buttons, and I\u2019ll try to cram one or two benefits at the very beginning, at the very first page above the fold, and then I\u2019ll explain what I\u2019m selling. I\u2019m selling a package of PHP scripts or some HTML templates or some videos or an e-book or maybe some kind of combination of all these things. &nbsp;<\/p>\n\n\n\n<p>But the second they realize everything there is in this package that I have to offer, I\u2019ll stick in a buy button. And if they want to buy right then they can, but if not they can keep reading. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/06\/target-4694357_1280-1024x1024.png\" alt=\"raising conversions\" class=\"wp-image-768 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/06\/target-4694357_1280-1024x1024.png\" alt=\"raising conversions\" class=\"wp-image-768 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/target-4694357_1280-1024x1024.png 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/target-4694357_1280-300x300.png 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/target-4694357_1280-150x150.png 150w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/target-4694357_1280-768x768.png 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/target-4694357_1280.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>Make it a graphical button instead of a link. So get a graphics designer who knows marketing to make a fancy button that matches your site or tell them to make an orange button with black text that looks really well. &nbsp;<\/p>\n\n\n\n<p>And if you see a sales letter that you really like and you really like the way their graphical order button is, go to your graphics designer and say, \u201cHere, can you copy this? Make a button that looks like this, but it matches my site instead of theirs.\u201d Have it the same shape and size and font and shininess or whatever. &nbsp;<\/p>\n\n\n\n<p>And the clearer the price of your product on the button itself \u2013 I know that there is two camps on this. One camp says that if people see the price too early on they\u2019ll get scared. The other camp says that you should show the price right away so they know what they\u2019re getting into. You should show the price right away because with all this upsells and one-time offers and expiring offers and dime sales and discounts and time limits and stuff, people want to get locked into a certain price. &nbsp;<\/p>\n\n\n\n<p>Many people will click over to your order page just to see how much your freaking thing costs. I know this happened a lot of the time with me. &nbsp;One time I promoted this guy\u2019s ClickBank product where he did not show the price on the order button. And I tracked the number of click thru\u2019s to the button because I had a redirect on the button. So the sales letter was hosted on my site, but the order button redirected to his site so I could track the number of clicks. &nbsp;<\/p>\n\n\n\n<p>And it was like a 50 percent click thru, so half the people who viewed my affiliate sales letter clicked on the order button. And I messed up the tracking, and I wasn\u2019t able to track actual purchases, I think. &nbsp;And so I asked how many sales did you get today because I knew that no one else had been promoting, and I could claim all the affiliate sales today as my own. &nbsp;And he\u2019s like, \u201cThere were two sales, dude.\u201d &nbsp;And I\u2019m like, \u201cWhat the heck? There were over a hundred people who clicked onto that buy button, but why did only a few of them actually buy?\u201d Because those 50 percent were the curiosity clicks. &nbsp;<\/p>\n\n\n\n<p>And you don\u2019t want your viewers to be clicking around. You want to make it as simple as possible for them \u2013 hint, hint \u2013 this is called simple copywriting. You want to make it as simple as possible for them. If they have to click on something to figure out the price and then click back, you\u2019re making it too hard and many of them will just leave. And that\u2019s what happened to me when I promoted this sales letter with no price on the order button. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/06\/businessman-3189794_1280-1024x321.jpg\" alt=\"raising conversions\" class=\"wp-image-769 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"321\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/06\/businessman-3189794_1280-1024x321.jpg\" alt=\"raising conversions\" class=\"wp-image-769 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/businessman-3189794_1280-1024x321.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/businessman-3189794_1280-300x94.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/businessman-3189794_1280-768x241.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/businessman-3189794_1280.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>So if you want to experiment with order buttons, try adding more to your sales copy. And if you want to test it, just have two different payment buttons that go to the same download page and figure out which one gets more clicks. Or replace it with a graphical button or declare the price on the button itself.<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>Add Video and Audio<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Add video and audio&nbsp;to your sales page. So this is the same idea with the landing page when you recorded a video of yourself explaining your offer. Only if you think you\u2019re ugly or if you keep trying to record with a video camera and you just can\u2019t get it, but then only save the audio and add a flash audio player to your site that loads when the page loads. &nbsp;<\/p>\n\n\n\n<p>So you could still express your personality, express your voice, but it\u2019s easier than doing video. But make sure that it\u2019s an intro to an offer. &nbsp;Don\u2019t be like most of the world and say, \u201cWelcome to my website. Feel free to look around,\u201d or something stupid like that. Give them some kind of time limited thing. Think of it as a commercial. &nbsp;<\/p>\n\n\n\n<p>If you really wanted to get your money\u2019s worth out of a commercial, you would make a promotion just for the people who watched the commercial. So you could say, \u201cYou get the first chapter for free\u201d or \u201cYou get free shipping\u201d or \u201cYou get 50 percent off\u201d or something like that. And you only make it for the people who viewed the audio message. You could say, \u201cHey, I\u2019m just like you, and I want my dog to be healthy so here is my teach your dog to be healthy learning system (whatever the name of your product is.)\u201d Hit on a bullet point or two. And then say, \u201cI have a special just for this month only where you can get half off if you buy two copies of my product; 2 of my DVD\u2019s, you get the second one free.\u201d &nbsp;<\/p>\n\n\n\n<p>Or you could add the video further down the page. So if you explained a bunch of things in bullet points and one was kind of hard to understand, you could record a tiny little video showing it. &nbsp;<\/p>\n\n\n\n<p>I sell PHP scripts. And if I had a script that no matter how many times that I explained it just didn\u2019t make sense and people had to see it to understand it, I would record a video of me using that script and putting it in the benefit. This also has the side effect of showing proof. You can prove that something works by showing the video of it. &nbsp;<\/p>\n\n\n\n<p>Or you can add a video guarantee. So you get people to read all the way down, and then they get to the time nearest to order and they might bookmark it or they might just leave. A lot of people won\u2019t buy; so you add your guarantee, and you say, \u201cAfter 60 days you can get all your money back no questions asked. Just send me a quick e-mail.\u201d But instead of just typing that \u2013 or maybe you could type it, but also add a video of yourself saying the exact same thing. So not only is there the guarantee, but there is trust because they see you giving them that message.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Raising Conversions With More Buy Buttons Adding more order buttons\u00a0can be a simple solution to raise conversions. If you have a really long sales letter, I know that you think that once people are committed to buy they\u2019ll scroll down to the bottom of the page, but a lot of people won\u2019t. Maybe your audience &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/stephenbrownsblog.com\/index.php\/2021\/10\/01\/raising-conversions-for-your-salesletters\/\"> <span class=\"screen-reader-text\">Raising Conversions For Your Salesletters<\/span>Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","slim_seo":{"title":"Raising Conversions For Your Salesletters - Stephen Brown&#039;s Blog","description":"Raising Conversions With More Buy Buttons Adding more order buttons\u00a0can be a simple solution to raise conversions. If you have a really long sales letter, I kno"},"footnotes":""},"categories":[11],"tags":[135,216,468,566,831,1031],"class_list":["post-172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales","tag-audio","tag-buy-buttons","tag-getting-more-sales","tag-improving-conversions","tag-raising-conversions","tag-video"],"_links":{"self":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/comments?post=172"}],"version-history":[{"count":0,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/172\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media\/769"}],"wp:attachment":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media?parent=172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/categories?post=172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/tags?post=172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}