{"id":1682,"date":"2023-02-24T06:00:00","date_gmt":"2023-02-24T13:00:00","guid":{"rendered":"https:\/\/stephenfbrown.com\/?p=1682"},"modified":"2023-02-24T06:00:00","modified_gmt":"2023-02-24T13:00:00","slug":"the-dangers-of-using-ai-in-your-online-business","status":"publish","type":"post","link":"https:\/\/stephenbrownsblog.com\/index.php\/2023\/02\/24\/the-dangers-of-using-ai-in-your-online-business\/","title":{"rendered":"The Dangers of Using AI in Your Online Business"},"content":{"rendered":"\n<h1 class=\"has-text-align-center wp-block-heading\">The Dangers Of Using AI In Your Business<\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2023\/02\/robot-2301646_1280-1024x576.jpg\" alt=\"dangers of using AI in your business\" class=\"wp-image-1685 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2023\/02\/robot-2301646_1280-1024x576.jpg\" alt=\"dangers of using AI in your business\" class=\"wp-image-1685 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<p>Artificial intelligence (AI) is a competitive tool that many of your colleagues will be utilizing in their online business. This technology has created a deep divide among those who are all in on it versus those who abhor it and won\u2019t touch it.<\/p>\n\n\n\n<p>Both of these extremes are wrong, and you should strive to fall somewhere in the middle \u2013 being open to the use of AI tools, yet cautious about how (and when) you leverage them.<\/p>\n\n\n\n<p>This is the problem with the most vocal people sounding off about AI in the use of online marketing. Some see it as something to fear or something that lacks benefits, while others want to use it as a full replacement of any effort they might have to put into their business.<\/p>\n\n\n\n<p>This all boils down to a lack of knowledge about how AI works, how it fails, what it can do for you, and how it can damage your business. Once you\u2019re educated about it, it can be something you welcome into your business without fear and without risk.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Danger of Relying on AI to Curate Facts for You<\/h2>\n\n\n\n<p>Right now there are many different AI tools emerging on the Internet. Some are being produced by global mega corporations and others by individual marketers wanting to rake in some quick cash by promising push-button profits.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2023\/02\/internet-4463031_1280-1024x682.jpg\" alt=\"dangers of using AI in your business\" class=\"wp-image-1683 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2023\/02\/internet-4463031_1280-1024x682.jpg\" alt=\"dangers of using AI in your business\" class=\"wp-image-1683 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<p>Regardless of what tool you use, you have to be careful about allowing it to take over your business for you. AI guidelines admit that the tools can get their facts wrong. They also state that the AI tool, when faced with a concept it doesn\u2019t know, can hallucinate (make up) answers.<\/p>\n\n\n\n<p>Niche leaders cannot put their business at risk by leveraging a tool that could mislead their audience. Because it won\u2019t be the tool your readers blame if you publish factually incorrect information \u2013 it will be you.<\/p>\n\n\n\n<p>AI has made many blatant errors. In fact, Google lost $100 billion in market shares when their new BARD AI tool made a big gaffe during a live event where they were trying to showcase how great it was.<\/p>\n\n\n\n<p>In another instance, Bing&#8217;s AI tool was arguing with a user about the author of an article, and even argued that the person using it was also named Bing because it couldn\u2019t fathom anyone having any other name.<\/p>\n\n\n\n<p>AI has gotten scientific facts wrong. If you\u2019re in any niche and happen to be blogging or selling a product with any sort of advice on health, finances, etc., you could be doling out harmful information that will create backlash for you.<\/p>\n\n\n\n<p>Many of these tools are years behind in the information it\u2019s been fed. They\u2019re working with information from 2021, when it\u2019s already 2023. Others have unlimited access to the Internet to curate their answers, and that sometimes causes them to deliver crazy answers that aren\u2019t from the best (most reliable) sources.<\/p>\n\n\n\n<p>When left unchecked, AI tools have responded in offensive ways, not only being mean and argumentative, but also being discriminatory &#8211; which, if you failed to catch before publishing, could decimate your business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2023\/02\/ai-generated-7710458_1280-1024x1024.jpg\" alt=\"dangers of using AI in your business\" class=\"wp-image-1684 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2023\/02\/ai-generated-7710458_1280-1024x1024.jpg\" alt=\"dangers of using AI in your business\" class=\"wp-image-1684 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Competitors Are Hoping You Use AI the Wrong Way<\/h2>\n\n\n\n<p>AI has many positive uses. You can input data and information and have it give you some insight about it or help you create better wording. But when you are in a rush to explode the volume of content you\u2019re creating, you might be tempted to rely on AI to do the work for you.<\/p>\n\n\n\n<p>This is exactly what your competitors are hoping you\u2019ll do. Because when you leave everything up to a sterile robot, in no way can you compete with their human, innovative approach.<\/p>\n\n\n\n<p>Consumers often weed out who they follow, listen to, learn from and ultimately buy from according to the personalities involved. You can probably think of several marketing voices right now \u2013 and some have repelled you, while others impressed you.<\/p>\n\n\n\n<p>Even when factually correct, it\u2019s not that AI is wrong to use, but it\u2019s simply boring and ineffective in terms of trying to build a list and convert visitors into sales. Without a personal touch, they might as well be reading a school book, not following a cutting edge entrepreneur.<\/p>\n\n\n\n<p>There is no way for an AI-generated piece of content to connect with the reader on a human level. There is a void of emotion that\u2019s so important (especially with online content).<\/p>\n\n\n\n<p>When they feel a connection to you \u2013 to your story \u2013 they trust you. They get over their hurdles faster when spending money through your links. They\u2019ll also be more apt to engage with you.<\/p>\n\n\n\n<p>Who wants to leave a comment for a robot? Nobody. Yet Google advises that if you\u2019re publishing AI content, you should disclose that fact to your readers. Imagine how unimpressed they\u2019ll be knowing a tool simply spit out some facts \u2013 and if they know anything about AI, they probably won\u2019t trust what it had to say.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Outsourcing Takes on a New Risk for Marketers Due to AI<\/h2>\n\n\n\n<p>If you think you\u2019ll just steer clear of AI altogether and instead use the talents of freelance graphics designers, ghostwriters or even private label rights producers, you need to know that you can no longer trust people the way you once did.<\/p>\n\n\n\n<p>The truth is, you\u2019ve always had to be careful about outsourcing. You never knew for sure who would scrape content from other sites unethically, or steal other peoples\u2019 work as their own.<\/p>\n\n\n\n<p>You had to vet people for their ethics before working with them. Some would use content scrapers and spinners, others would use images that were copyrighted and they didn\u2019t have the right to use.<\/p>\n\n\n\n<p>The same holds true for freelancers and content creators with the use of AI tools. Ideally, if they used AI at all, it would be in the same vein as you would use them for idea generation and drilling down topics.<\/p>\n\n\n\n<p>But many are going to try to charge you hundreds or even thousands of dollars to simply own an AI creation outright, without any genuine input from the freelance provider.<\/p>\n\n\n\n<p>In fact, there are tools and courses being sold right now and sometimes being awarded deal of the day for showing people how to create listings for services and then in 30 seconds flat, churn out whatever the buyer was looking for using an AI tool.<\/p>\n\n\n\n<p>Unless they are being upfront about this, it\u2019s an unethical concern that you may want to watch out for. This is especially true if you\u2019re using someone\u2019s services based on their portfolio and profile.<\/p>\n\n\n\n<p>Even if they\u2019re fully capable of writing a full eBook, and you enjoy the talent and quality of their work, it doesn\u2019t mean they won\u2019t take a shortcut and use AI to do their work for them, allowing them to work fewer hours and earn more.<\/p>\n\n\n\n<p>This is often a concern among freelance individuals. They only have so many hours in the day, so they can only earn as much as the market is willing to pay for their creations.<\/p>\n\n\n\n<p>With AI, they\u2019re not restricted by time, but you\u2019ll be putting your business at risk. Imagine if you hired a Fiverr freelancer to develop an eCover for you for your first fiction novel that will be published on Amazon and elsewhere.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2023\/02\/computer-7718768_1280-1024x626.jpg\" alt=\"dangers of using AI in your business\" class=\"wp-image-1686 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2023\/02\/computer-7718768_1280-1024x626.jpg\" alt=\"dangers of using AI in your business\" class=\"wp-image-1686 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<p>But after publishing and branding your book everywhere, you were given a notice (either by the platform or another author) that your cover is something that appears to be stolen from someone else.<\/p>\n\n\n\n<p>If you told the graphic designer that you wanted a cover similar to another author\u2019s style (or gave them several authors) so that they would know what kind of look you were going for, they might input that information into an AI tool and it would piece together pictures from the other authors, making you look like a copycat.<\/p>\n\n\n\n<p>You want to get reassurance from the freelancer (or PLR provider) that they have not simply asked for an AI to deliver the output of the content you\u2019ll be purchasing. Whether you\u2019re buying a product or a service, it should be created from the mind of the seller, and no more than ideas and brainstorming used in the creation process.<\/p>\n\n\n\n<p>If you\u2019re hiring a graphic designer, ask for proof of licensing for the image or artwork they are using. If Amazon has any problems with your cover, you want that proof to support your right to use the images in your own cover.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Allowable AI Content Might Be Banned in the Future<\/h2>\n\n\n\n<p>Even though AI has technically been around for awhile, it has just recently become the most talked-about technology among online entrepreneurs. One of the first entities to begin banning AI generated content is of course, schools and college institutions.<\/p>\n\n\n\n<p>There are now tools that they can run content through to detect whether or not an AI has created it. This is true even if it passes Copyscape, which is a tool used to detect outright theft of content verbatim.<\/p>\n\n\n\n<p>Of course colleges and educational institutions want students to learn the information they\u2019re being taught and not rely on a machine to churn out essays and a thesis on any given topic.<\/p>\n\n\n\n<p>Search engines have also been trained to detect whether or not content that they are indexing online has been created by a human or by an AI robot. Many of them claim to have a 100{495e61a8be0728ba5e4172c16a68a1b05f8df91b32cf783b0a6ac5a97f0ba813} detection rate.<\/p>\n\n\n\n<p>Google has flip-flopped on whether or not they will accept or punish AI web pages. Initially, they stated that AI content was no better than spam, and that it would be treated as such.<\/p>\n\n\n\n<p>However, they began creating their own AI technology called BARD, they had to seem to embrace it to some degree, otherwise that would be hypocritical. They\u2019ve said they won\u2019t punish AI content, but will evaluate the quality of it like anything else.<\/p>\n\n\n\n<p>Unfortunately for many marketers, that means AI will have limited use for them, outside of brainstorming and idea generation. Because Google\u2019s guidelines about helpful content update, the chances of AI-only content being competitive is low.<\/p>\n\n\n\n<p>Therefore, using it as is will defeat the purpose of using these tools for a shortcut to your success. Instead of ranking well in the search engine results pages (SERPs), AI content (which is often sterile and surface-level) will not have the special qualities they look for to rank high.<\/p>\n\n\n\n<p>As for Amazon and other platforms, as they\u2019ve done in the past with other scraped or mass generated content, they will likely put bans on AI-generated content in the future, even though it hasn\u2019t happened yet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Dangers Of Using AI In Your Business Artificial intelligence (AI) is a competitive tool that many of your colleagues will be utilizing in their online business. This technology has created a deep divide among those who are all in on it versus those who abhor it and won\u2019t touch it. Both of these extremes &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/stephenbrownsblog.com\/index.php\/2023\/02\/24\/the-dangers-of-using-ai-in-your-online-business\/\"> <span class=\"screen-reader-text\">The Dangers of Using AI in Your Online Business<\/span>Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":1685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","slim_seo":{"title":"The Dangers of Using AI in Your Online Business - Stephen Brown&#039;s Blog","description":"The Dangers Of Using AI In Your Business Artificial intelligence (AI) is a competitive tool that many of your colleagues will be utilizing in their online busin"},"footnotes":""},"categories":[20],"tags":[124,221,319],"class_list":["post-1682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywriting","tag-ai","tag-chatgpt","tag-dangers-of-using-ai-in-your-business"],"_links":{"self":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/1682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/comments?post=1682"}],"version-history":[{"count":0,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/1682\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media?parent=1682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/categories?post=1682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/tags?post=1682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}