{"id":1525,"date":"2023-02-15T06:00:00","date_gmt":"2023-02-15T13:00:00","guid":{"rendered":"https:\/\/stephenfbrown.com\/?p=1525"},"modified":"2023-02-15T06:00:00","modified_gmt":"2023-02-15T13:00:00","slug":"adding-audio-to-your-website","status":"publish","type":"post","link":"https:\/\/stephenbrownsblog.com\/index.php\/2023\/02\/15\/adding-audio-to-your-website\/","title":{"rendered":"Adding Audio to Your Website"},"content":{"rendered":"\n<h1 class=\"has-text-align-center wp-block-heading\">Stand Out By Adding Audio to Your Website<\/h1>\n\n\n\n<p>Audio is a very powerful selling tool.&nbsp; Some people aren\u2019t very good at reading, or really hate to read, but they don\u2019t mind listening as they multi-task.&nbsp; Using audio on your site is a great way to capture attention and sell to people who really can\u2019t stand reading long sales pitches.<\/p>\n\n\n\n<p>Audio instantly captures attention.&nbsp; Some people see this is a bad thing, because audio can be very startling if someone has their speakers turned up loudly and aren\u2019t expecting a verbal pitch.&nbsp; This is why some marketers choose not to have their audio start automatically but have a \u201cplay\u201d button instead.&nbsp;<\/p>\n\n\n\n<p>Other marketers say audio loses its power if it\u2019s optional.&nbsp; It\u2019s probably better to test both options on your site to see which performs better for <em>you<\/em>. Audio is also very good for selling to the vision impaired.&nbsp; A lot of people with vision impairment use the Internet frequently.&nbsp; By adding audio to your sites, you\u2019ll make it easier for them to understand your product.<\/p>\n\n\n\n<p>You can also use audio to provide tutorials.&nbsp; These can be tutorials that you place on your website or allow people to download.&nbsp; Some people learn better when they hear instructions than when they read them.&nbsp; Providing your tutorials in audio format will help reach these people in a way that written tutorials might not be able to.<\/p>\n\n\n\n<p>Audio testimonials are a very useful selling tool.&nbsp; By having people give you their testimonials in audio format, you help lend credibility to the feedback.&nbsp; A lot of people feel that anyone could write a fake testimonial, so they often don\u2019t trust them.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2023\/01\/audio-1024x751.jpg\" alt=\"adding audio to your website\" class=\"wp-image-1527 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2023\/01\/audio-1024x751.jpg\" alt=\"adding audio to your website\" class=\"wp-image-1527 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<p>But if you offer your testimonials in audio format, they\u2019ll be more likely to believe they were provided by real people, because they\u2019ll hear different voices in each audio file.&nbsp; Remember, if you\u2019re using audio for multiple testimonials, make sure you don\u2019t have the audio start automatically.&nbsp;<\/p>\n\n\n\n<p>It may sound obvious, but there have been cases of marketers forgetting this and ending up with several audio files all playing at once!&nbsp; This would definitely chase off a lot of visitors. If you\u2019re going to offer audio on your site, it\u2019s important to use the best quality audio you can.&nbsp;<\/p>\n\n\n\n<p>If your audio quality is poor, people probably aren\u2019t going to want to listen to it.&nbsp; In fact, if the audio is bad enough, people may just hit the back button to get away from it!&nbsp; You don\u2019t have to record your website audio in a professional recording studio, but you should use a decent quality microphone and minimize background noise as much as you can.<\/p>\n\n\n\n<p>You should make sure you create your audio in a room with decent acoustics.&nbsp; It\u2019s best if you make it in a room with carpeted floors and a lot of plush, soft furniture.&nbsp; If you create your audio in a room with hard floors and little soft furniture, there may be a hollow, echo-like quality to the sound.&nbsp;<\/p>\n\n\n\n<p>You should also make sure the room isn\u2019t full of crying babies, screaming children, and barking dogs.&nbsp; Any background noises can be very distracting, so close the door and turn off the television!<\/p>\n\n\n\n<p>If done well, audio can be a remarkable tool for selling and teaching.&nbsp; You can use them on sales pages but test the results you get when you take a simple PDF file and turn it into a batch of downloadable MP3 files the customer can take on the go with them at any time, too!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stand Out By Adding Audio to Your Website Audio is a very powerful selling tool.&nbsp; Some people aren\u2019t very good at reading, or really hate to read, but they don\u2019t mind listening as they multi-task.&nbsp; Using audio on your site is a great way to capture attention and sell to people who really can\u2019t stand &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/stephenbrownsblog.com\/index.php\/2023\/02\/15\/adding-audio-to-your-website\/\"> <span class=\"screen-reader-text\">Adding Audio to Your Website<\/span>Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":1527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","slim_seo":{"title":"Adding Audio to Your Website - Stephen Brown&#039;s Blog","description":"Stand Out By Adding Audio to Your Website Audio is a very powerful selling tool.&nbsp; Some people aren\u2019t very good at reading, or really hate to read, but they"},"footnotes":""},"categories":[4],"tags":[86,135,137],"class_list":["post-1525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-everything-else","tag-adding-audio-to-your-website","tag-audio","tag-autoplay"],"_links":{"self":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/1525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/comments?post=1525"}],"version-history":[{"count":0,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/1525\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media?parent=1525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/categories?post=1525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/tags?post=1525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}