Drive Traffic to Your Opt in Form<\/strong><\/p>\n\n\n\nTwitter is one social marketing site that helps you build a list quickly. It doesn\u2019t require much of an investment in time \u2013 and it\u2019s free. You have 140 characters to work with, so test different headlines to get people to click through and sign up.<\/p>\n\n\n\n
Article marketing still works well. Some people worried about recent Google algorithm changes and whether or not the directories would be able to compete. But like other sites, they simply adjusted their business model, cleaned up what Google disliked, and they\u2019re back on the road to recovery.<\/p>\n\n\n\n
Forum sig files are good for getting people to sign up to your list. Don\u2019t be vague \u2013 get specific. For example, people are more likely to sign up for a sig file that says, \u201cDownload my FREE report that shows exactly how I increased my Amazon earnings by 800{495e61a8be0728ba5e4172c16a68a1b05f8df91b32cf783b0a6ac5a97f0ba813} in just 4 weeks!\u201d<\/p>\n\n\n\n
That\u2019s much better than a sig file that states, \u201cDownload my FREE report that shares a money making tip with you.\u201d People get excited when you\u2019re specific \u2013 but test your sig file to see what works best for you.<\/p>\n\n\n\n
Solo ads are a paid option you can use, but they\u2019re effective. Solo advertisements are basically when you rent someone else\u2019s list temporarily. They can be low cost or very expensive.<\/p>\n\n\n\n
The bigger the list, and the more responsive it is, the more it will cost you. You don\u2019t want to throw money to the wind, so check out the list first and see whether it suits your needs.<\/p>\n\n\n\n
Google Plus is another social networking site you can use to drive traffic to your email subscriber form. Post as much or as little as you want, and include videos and text.<\/p>\n\n\n\n
You can even conduct live hangout sessions where you personally interact with your core audience online and allow them to ask you questions. This helps you build a reputation as a leader in your niche, and it makes people want to follow your links, so expose your squeeze page to this audience.<\/p>\n\n\n\n
Web 2.0 sites are still working for many niches. Of course, sites like Squidoo and Hub Pages have clamped down on spammy marketers, so you have to be very careful and don\u2019t be overly promotional.<\/p>\n\n\n\n
Facebook can work for you on both a free and paid basis. You can use a personal profile, a fan page or group page to promote your opt in pages and offers.<\/p>\n\n\n\n
After posting them, decide whether or not you want to pay to have the post seen by more people in your target audience. They have a great tracking system that shows you what kind of interaction your paid ad generated.<\/p>\n\n\n\n
Blog comments work well, but only if you\u2019re a regular participant, not spamming your own links, and you\u2019re mindful that you\u2019re in someone else\u2019s house, not on your own domain.<\/p>\n\n\n\n
Best Practices for Email Communications<\/p>\n\n\n\n
As your list grows, you have to keep people subscribed. You don\u2019t want them leaving after just a day or two \u2013 or even a month or a year. You want them to be long-term subscribers.<\/p>\n\n\n\n
That means you have to \u201ctreat your list like gold,\u201d as so many successful marketers say year after year. And they\u2019re right! Consumers talk, and the way you treat them will come up in conversations around the web.<\/p>\n\n\n\n
Different people have different ideas as to what annoys them or what they\u2019re looking for. For example, some people hold the frequency of communication to be one of the most important issues.<\/p>\n\n\n\n
They don\u2019t like receiving daily emails. So for those people, you need to give them the option to sign up to a weekly digest option so that they can maintain interest, but keep their email inbox free.<\/p>\n\n\n\n
Frequency can be whatever you want it to be. If you don\u2019t email often enough, your list will forget who you are and why you\u2019re contacting them, which can be a problem.<\/p>\n\n\n\n
Try to find that fine balance, which can be a couple of times a week, depending on your list and its purpose, in addition to what you promised them when they opted into your list initially.<\/p>\n\n\n\n
There are two different kinds of emails you can send \u2013 broadcast emails and follow up emails. Broadcast emails are blasted out to your list(s) one time. That means if someone signs up a week from today, they won\u2019t ever get that email, so if there\u2019s something you want all of your subscribers to get, make sure you don\u2019t broadcast it.<\/p>\n\n\n\n
Follow up emails are where you\u2019ll put your series emails in. So if you promise a 7-day course, you would create 7 follow up emails that get drip fed to your subscribers once a day for a week.<\/p>\n\n\n\n
The problem with follow up emails is if you do a mix of those and broadcast emails. This can mean your subscriber actually hears from you more than once a day, and this can anger many of them and cause them to unsubscribe.<\/p>\n\n\n\nYou should never email just to send something out. Email when you have something important to say, a notification about a sale, or something else they might need.<\/p>\n\n\n\n
Never sell or rent your list to others unless you have strict guidelines about this. Some marketers build up a big list and then give other marketers access to it for a fee.<\/p>\n\n\n\n
Keep in mind that your reputation is on the line if the other marketer convinces them to buy something shoddy. You\u2019re the one giving them access to it. Other subscribers will just be angry with you, period \u2013 for sharing their email address with someone they didn\u2019t sign up to hear from in the first place!<\/p>\n\n\n\n
Be very selective if you allow solo ads to be dispersed to your audience. And let your readers know that you\u2019re allowing this but that you are not personally endorsing the products being promoted to them.<\/p>\n\n\n\n
When it comes to your own product promotions, you have to learn how to provide value and not come across as a spammer yourself. Even if they appreciated your initial free giveaway, if you start spamming them with offers all the time, and providing very little true value, you\u2019ll see hordes of subscribers leaving you for good.<\/p>\n\n\n\n
Not only that, but they\u2019ll warn others to stay away. If someone mentions your name, they\u2019ll say, \u201cThat person spammed me all the time, so I unsubscribed.\u201d That\u2019s not a reputation you want to gain.<\/p>\n\n\n\n
Building a list from scratch is mostly about sharing value. But it\u2019s also about getting traffic to your list and treating them in a way that helps you retain your subscribers and get them to convert high for you when the time comes.<\/p>\n","protected":false},"excerpt":{"rendered":"
Building Your Email List Whenever a newbie hears someone say, \u201cThe money\u2019s in the list,\u201d it feels intimidating and exhilarating all at once. They want so badly to experience the joy of sending out a single email and seeing sales pour in, but they don\u2019t know how to start their list building endeavors. For most …<\/p>\n
Building Your Email List From Scratch<\/span>Read More »<\/a><\/p>\n","protected":false},"author":2,"featured_media":1438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","slim_seo":{"title":"Building Your Email List From Scratch - Stephen Brown's Blog","description":"Building Your Email List Whenever a newbie hears someone say, \u201cThe money\u2019s in the list,\u201d it feels intimidating and exhilarating all at once. They want so badly"},"footnotes":""},"categories":[3],"tags":[203,211,212,384,386,632],"class_list":["post-1436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-building-an-email-list","tag-building-your-list","tag-building-your-list-from-scratch","tag-email-list-building","tag-email-marketing","tag-list-building"],"_links":{"self":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/1436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/comments?post=1436"}],"version-history":[{"count":0,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/1436\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media\/1438"}],"wp:attachment":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media?parent=1436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/categories?post=1436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/tags?post=1436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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