{"id":1419,"date":"2023-01-22T06:00:00","date_gmt":"2023-01-22T13:00:00","guid":{"rendered":"https:\/\/stephenfbrown.com\/?p=1419"},"modified":"2023-01-22T06:00:00","modified_gmt":"2023-01-22T13:00:00","slug":"get-more-traffic-conversions-by-doing-the-unexpected","status":"publish","type":"post","link":"https:\/\/stephenbrownsblog.com\/index.php\/2023\/01\/22\/get-more-traffic-conversions-by-doing-the-unexpected\/","title":{"rendered":"Get More Traffic Conversions by Doing the Unexpected"},"content":{"rendered":"\n<h1 class=\"has-text-align-center wp-block-heading\">Doing The Unexpected For More Traffic Conversions<\/h1>\n\n\n\n<p>Techniques for traffic conversion are well known in the Internet marketing community, but most that are used are basic. They work well, but not spectacularly. What you need is to find a new twist on traffic conversion.<\/p>\n\n\n\n<p>Perhaps what you need isn\u2019t something different, but a different approach. You might find that taking an unexpected route is just what your site needs to increase buyer response.<\/p>\n\n\n\n<p><strong>Replace \u201cwant\u201d with \u201cfear.\u201d<\/strong> Sure it\u2019s great that a viewer wants your product, but desire isn\u2019t as strong as fear. Make your sales copy emphasize the scarcity of the product and how terrible it would be to miss out.&nbsp;<\/p>\n\n\n\n<p>\u201cYou can spend hours trying to make those purchased templates look like a custom website but you\u2019re stuck with a few colors and choices. Meanwhile, marketers with XYZ Web Page Super Package are up and running in an hour with the look of expensive graphics.\u201d&nbsp;<\/p>\n\n\n\n<p>Now the reader pictures the competition making money while he\u2019s still fighting with fonts. That\u2019s fear \u2013 fear of being left out.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2022\/12\/puzzle-2500328_1280-1024x540.jpg\" alt=\"more traffic conversions by doing the unexpected\" class=\"wp-image-1420 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2022\/12\/puzzle-2500328_1280-1024x540.jpg\" alt=\"more traffic conversions by doing the unexpected\" class=\"wp-image-1420 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/12\/puzzle-2500328_1280-1024x540.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/12\/puzzle-2500328_1280-300x158.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/12\/puzzle-2500328_1280-768x405.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/12\/puzzle-2500328_1280.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p><strong>Long sales copy works only if it\u2019s not boring.<\/strong>&nbsp; In an effort to create the typical long sales letter, inexperienced writers just repeat the same information with little variation. This isn\u2019t the time to \u201cdo it yourself.\u201d<\/p>\n\n\n\n<p>Professional writers know how to get that same information across in fresh ways so that each section of the sales letter is familiar, yet not repetitious. If you don\u2019t have the skill do to that, then hire a professional copywriter. What you pay for a good sales letter is a direct investment in traffic conversion. Consider it a one-time expense for endless traffic conversion opportunities.<\/p>\n\n\n\n<p><strong>Raise the price.<\/strong> But wait, if sales are falling, why would charging more be better? You may have under-priced your product, which gives it a lower value in the viewer\u2019s perspective. Add another section or package with a second information product.<\/p>\n\n\n\n<p>Change the cover design. Add new delivery options so that a buyer can choose eBook, CD or MP3 audio product formats. These small changes give you a reason to bump up the price. And don\u2019t get chicken by going from $9.95 to $12.95. Take the price up to $17 or $27 and hype the promotion.&nbsp; You can do a limited time discount &#8211; \u201cOrder now to get the product for $12.95 because in 48 hours, the price goes to $17!\u201d<\/p>\n\n\n\n<p><strong>Make a Limited Time Offer.<\/strong>&nbsp; Create urgency by offering a one time purchase to a limited number of buyers for a short time. This plays to fear (\u201cwhat if I miss it\u201d) and scarcity (\u201cI want it before someone else gets it\u201d).&nbsp;<\/p>\n\n\n\n<p>Then take it off the market at the end of the offer. Nothing discredits you more than repeated \u201climited time\u201d runs. Remove the product, make a few changes or updates and add something else to the package. Then &#8211; and only then &#8211; can you bring back the product without losing face and buyers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Doing The Unexpected For More Traffic Conversions Techniques for traffic conversion are well known in the Internet marketing community, but most that are used are basic. They work well, but not spectacularly. What you need is to find a new twist on traffic conversion. Perhaps what you need isn\u2019t something different, but a different approach. &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/stephenbrownsblog.com\/index.php\/2023\/01\/22\/get-more-traffic-conversions-by-doing-the-unexpected\/\"> <span class=\"screen-reader-text\">Get More Traffic Conversions by Doing the Unexpected<\/span>Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","slim_seo":{"title":"Get More Traffic Conversions by Doing the Unexpected - Stephen Brown&#039;s Blog","description":"Doing The Unexpected For More Traffic Conversions Techniques for traffic conversion are well known in the Internet marketing community, but most that are used a"},"footnotes":""},"categories":[11],"tags":[696,701],"class_list":["post-1419","post","type-post","status-publish","format-standard","hentry","category-sales","tag-more-conversions","tag-more-traffic-conversions-by-doing-the-unexpected"],"_links":{"self":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/1419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/comments?post=1419"}],"version-history":[{"count":0,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/1419\/revisions"}],"wp:attachment":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media?parent=1419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/categories?post=1419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/tags?post=1419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}