{"id":1416,"date":"2023-01-21T06:00:00","date_gmt":"2023-01-21T13:00:00","guid":{"rendered":"https:\/\/stephenfbrown.com\/?p=1416"},"modified":"2023-01-21T06:00:00","modified_gmt":"2023-01-21T13:00:00","slug":"why-you-must-ask-the-right-questions","status":"publish","type":"post","link":"https:\/\/stephenbrownsblog.com\/index.php\/2023\/01\/21\/why-you-must-ask-the-right-questions\/","title":{"rendered":"Why You Must Ask The Right Questions"},"content":{"rendered":"\n<h1 class=\"has-text-align-center wp-block-heading\">Do You Ask The Right Questions?<\/h1>\n\n\n\n<p>Smart online marketers know that asking the right questions is the most important aspect of establishing your expertise in a successful niche. Let\u2019s say your niche is \u201chow to avoid foreclosure on your home.\u201d&nbsp;<\/p>\n\n\n\n<p>The tendency is to jump ahead of your prospects and give them information on loan consolidation or credit protection. Those are major issues, but not the only issues.&nbsp; If you aren\u2019t sure what kind of questions people facing foreclosure ask, get into forums on that topic and pay attention to what solutions they need.<\/p>\n\n\n\n<p>Talk to anyone you know who\u2019s facing this problem.&nbsp; Then ask yourself these basics (regardless of the niche topic):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are the immediate concerns personal or financial?<\/li>\n\n\n\n<li>What are the emotional issues?<\/li>\n\n\n\n<li>What happens next?&nbsp;<\/li>\n\n\n\n<li>What are creative, non-traditional ways to approach the problem?<\/li>\n\n\n\n<li>What products or services does a person in this situation need or want?<\/li>\n<\/ul>\n\n\n\n<p>Notice how these \u201cpersonal impact\u201d questions take your thinking processes beyond the usual information \u201chow to\u201d ideas. That\u2019s because each of these questions represents a potential information product, video \u201chow to\u201d and affiliate product that takes a different twist than the generic options.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2022\/12\/asktherightquestions-1024x717.jpg\" alt=\"ask the right questions\" class=\"wp-image-1417 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2022\/12\/asktherightquestions-1024x717.jpg\" alt=\"ask the right questions\" class=\"wp-image-1417 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/12\/asktherightquestions-1024x717.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/12\/asktherightquestions-300x210.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/12\/asktherightquestions-768x538.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/12\/asktherightquestions.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>You can also use the contrary approach. Information products tend to show what happens when the buyer follows the advice.&nbsp; Some viewers will read your sales letter and dismiss it saying, \u201cSo what if I don\u2019t follow that advice?\u201d&nbsp;<\/p>\n\n\n\n<p>Show them what happens by preparing an information product that explains the worst-case scenario or the less than ideal situation. Then wrap up the final pages by pitching how to change this for the better with the positive spin version.<\/p>\n\n\n\n<p>Other questions that you can use as idea starters for product development are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>At what point is the buyer likely to get stuck or frustrated implementing the system?<\/li>\n\n\n\n<li>What skills need to be improved to use this knowledge to move to higher level of profits?<\/li>\n\n\n\n<li>What are the biggest obstacles to success for a newcomer to this system?<\/li>\n\n\n\n<li>How to you want the buyer to feel after using (implementing, reading) this product?<\/li>\n<\/ul>\n\n\n\n<p>And the final, critically important question is: What do you want buyers to say in recommending your product?&nbsp; If you want them to say, it\u2019s simple, concise, sophisticated or worthwhile then make sure you build those features into the product and highlight them in your sales copy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do You Ask The Right Questions? Smart online marketers know that asking the right questions is the most important aspect of establishing your expertise in a successful niche. Let\u2019s say your niche is \u201chow to avoid foreclosure on your home.\u201d&nbsp; The tendency is to jump ahead of your prospects and give them information on loan &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/stephenbrownsblog.com\/index.php\/2023\/01\/21\/why-you-must-ask-the-right-questions\/\"> <span class=\"screen-reader-text\">Why You Must Ask The Right Questions<\/span>Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","slim_seo":{"title":"Why You Must Ask The Right Questions - Stephen Brown&#039;s Blog","description":"Do You Ask The Right Questions? Smart online marketers know that asking the right questions is the most important aspect of establishing your expertise in a suc"},"footnotes":""},"categories":[8],"tags":[131,132],"class_list":["post-1416","post","type-post","status-publish","format-standard","hentry","category-product-creation","tag-ask-the-right-questions","tag-asking-questions"],"_links":{"self":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/1416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/comments?post=1416"}],"version-history":[{"count":0,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/1416\/revisions"}],"wp:attachment":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media?parent=1416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/categories?post=1416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/tags?post=1416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}