{"id":1391,"date":"2023-01-17T06:00:00","date_gmt":"2023-01-17T13:00:00","guid":{"rendered":"https:\/\/stephenfbrown.com\/?p=1391"},"modified":"2023-01-17T06:00:00","modified_gmt":"2023-01-17T13:00:00","slug":"why-a-backend-strategy-matters-when-selling-information-products","status":"publish","type":"post","link":"https:\/\/stephenbrownsblog.com\/index.php\/2023\/01\/17\/why-a-backend-strategy-matters-when-selling-information-products\/","title":{"rendered":"Why a Backend Strategy Matters When Selling Information Products"},"content":{"rendered":"\n<h1 class=\"has-text-align-center wp-block-heading\">Why You Need A Backend Strategy When Selling Information Products<\/h1>\n\n\n\n<p>When you start selling information products on the \u2018net for profit, you may be thinking you\u2019ll set out to create multiple items for many different niches.&nbsp; But you really need to take an approach that leverages the lists you\u2019ll be building whenever anyone purchases one of your products.<\/p>\n\n\n\n<p>For example, let\u2019s say you choose to cater to a niche of fellow Internet marketers.\u00a0 You start off creating an information product on Finding Your Niche.\u00a0 What you want to do next is develop a backend product that accompanies or complements the first product.<\/p>\n\n\n\n<p>This way, when your second information product is ready, you can announce it to your list of existing customers and if they found value in your first product, chances are they\u2019ll be buying from you again.<\/p>\n\n\n\n<p>Have you ever heard the saying, \u201cThere\u2019s gold in the list?\u201d\u00a0 This is often said in reference to the many marketers who have built multi-million dollar empires selling their information products to the same people, not necessarily more customers.<\/p>\n\n\n\n<p>\u00a0You want to extend the lifetime value of each customer that you get.\u00a0 Even if it only costs you a $0.05 click-through to get a paying customer, it\u2019s much better to make a $10,000 lifetime profit from him than a one-time sale of $47.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2022\/12\/pyramid-5444129_1280-1024x641.jpg\" alt=\"backend strategy\" class=\"wp-image-1392 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"641\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2022\/12\/pyramid-5444129_1280-1024x641.jpg\" alt=\"backend strategy\" class=\"wp-image-1392 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/12\/pyramid-5444129_1280-1024x641.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/12\/pyramid-5444129_1280-300x188.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/12\/pyramid-5444129_1280-768x481.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/12\/pyramid-5444129_1280.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>You want to create a good backend strategy for your information products based on what it is your customers need.\u00a0 Find ways of picking their brains without letting them know it\u2019s solely for product creation purposes.<\/p>\n\n\n\n<p>People love to give their opinions, so when you contact your list and ask for their input, you stand to gain some amazing insight into what it is that your market is seeking.\u00a0 While your follow up information products are being created, either by yourself or an outsourced service provider, make sure you continue delivering free valuable information to your existing customers.<\/p>\n\n\n\n<p>\u00a0You don\u2019t always want to hit them up with a sales pitch.\u00a0 If their names are added to your autoresponder, then periodically drip pieces of helpful information to them that they don\u2019t have to pay to gain access to.<\/p>\n\n\n\n<p>When they see that you\u2019re working in their best interest, then they won\u2019t mind spending money with you again and helping you profit from your information product empire for years to come.&nbsp; All you have to do is find out what they need and then over-deliver with your solutions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why You Need A Backend Strategy When Selling Information Products When you start selling information products on the \u2018net for profit, you may be thinking you\u2019ll set out to create multiple items for many different niches.&nbsp; But you really need to take an approach that leverages the lists you\u2019ll be building whenever anyone purchases one &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/stephenbrownsblog.com\/index.php\/2023\/01\/17\/why-a-backend-strategy-matters-when-selling-information-products\/\"> <span class=\"screen-reader-text\">Why a Backend Strategy Matters When Selling Information Products<\/span>Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":1392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","slim_seo":{"title":"Why a Backend Strategy Matters When Selling Information Products - Stephen Brown&#039;s Blog","description":"Why You Need A Backend Strategy When Selling Information Products When you start selling information products on the \u2018net for profit, you may be thinking you\u2019ll"},"footnotes":""},"categories":[11],"tags":[150,151],"class_list":["post-1391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales","tag-backend-strategy","tag-backend-strategy-for-selling-information-products"],"_links":{"self":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/1391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/comments?post=1391"}],"version-history":[{"count":0,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/1391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media\/1392"}],"wp:attachment":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media?parent=1391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/categories?post=1391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/tags?post=1391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}