{"id":1388,"date":"2023-01-14T06:00:00","date_gmt":"2023-01-14T13:00:00","guid":{"rendered":"https:\/\/stephenfbrown.com\/?p=1388"},"modified":"2023-01-14T06:00:00","modified_gmt":"2023-01-14T13:00:00","slug":"figuring-out-what-customer-worth-is","status":"publish","type":"post","link":"https:\/\/stephenbrownsblog.com\/index.php\/2023\/01\/14\/figuring-out-what-customer-worth-is\/","title":{"rendered":"Figuring Out What Customer Worth Is"},"content":{"rendered":"\n<h1 class=\"has-text-align-center wp-block-heading\">What\u2019s a Customer Worth To You?<\/h1>\n\n\n\n<p>Do you know the economic value of each customer who buys from your site? If your answer is, $47 or $95 or the price of your product, then that\u2019s the wrong answer! You just identified the value of the first purchase.<\/p>\n\n\n\n<p>A more important number to know is the \u201clifetime value\u201d of a customer.&nbsp; Did you know that you\u2019ll spend five to seven times more money and more effort to gain to a new customer than you would to get another order from a current customer?&nbsp;<\/p>\n\n\n\n<p>That\u2019s a general rule. For some products, prospects may need even more contact and visits to your site before they click the order button. Nurturing your customers is an important way to increase your overall sales.<\/p>\n\n\n\n<p>You\u2019ve already built rapport with the customer so when you send a new product pitch, the customer wants to know what you have to offer. Finding quality products from trustworthy sellers can be a challenge, so buyers who received a good product in a timely manner backed by a solid guarantee are satisfied and they\u2019re more likely to buy again.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2022\/12\/figuringoutcustomerworth-1024x682.jpg\" alt=\"figuring out customer worth\" class=\"wp-image-1389 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2022\/12\/figuringoutcustomerworth-1024x682.jpg\" alt=\"figuring out customer worth\" class=\"wp-image-1389 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/12\/figuringoutcustomerworth-1024x682.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/12\/figuringoutcustomerworth-300x200.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/12\/figuringoutcustomerworth-768x512.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/12\/figuringoutcustomerworth.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>To keep your customers buying, don\u2019t flood them with just any offer. Make sure that you send product offers that match the customer\u2019s prior purchase type and overall price range. Some customers like to download information products while others want to receive CDs or DVDs.<\/p>\n\n\n\n<p>You need to know those preferences so that you offer what a customer is most likely to buy. The worst thing you can do is flood their email inbox with every type of offer. Before long, customers are deleting them without reading your messages.<\/p>\n\n\n\n<p>You want a customer to see your email and say, \u201cI want to see what\u2019s new today!\u201d That\u2019s the kind of response that means a long term buying relationship. What sets you apart from other Internet marketers is in the way that you nurture connections with your customer.<\/p>\n\n\n\n<p>Send out the occasional free item as a \u201ccustomer appreciation\u201d gift. You\u2019ll really stand out if you send a free gift that\u2019s not part of an order. This is another way to remind a customer to drop back into your site and see what\u2019s new.<\/p>\n\n\n\n<p>Let your customers market for you by offering a discount or bonus item when they recommend a friend who purchases your product. A loyal, repeat customer is gold \u2013 treat them as the valuable asset that they are to your online business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s a Customer Worth To You? Do you know the economic value of each customer who buys from your site? If your answer is, $47 or $95 or the price of your product, then that\u2019s the wrong answer! You just identified the value of the first purchase. A more important number to know is the &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/stephenbrownsblog.com\/index.php\/2023\/01\/14\/figuring-out-what-customer-worth-is\/\"> <span class=\"screen-reader-text\">Figuring Out What Customer Worth Is<\/span>Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":1389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","slim_seo":{"title":"Figuring Out What Customer Worth Is - Stephen Brown&#039;s Blog","description":"What\u2019s a Customer Worth To You? Do you know the economic value of each customer who buys from your site? If your answer is, $47 or $95 or the price of your prod"},"footnotes":""},"categories":[11],"tags":[406,499,629],"class_list":["post-1388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales","tag-figuring-out-customer-worth","tag-how-much-is-a-customer-worth","tag-lifetime-customer-value"],"_links":{"self":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/1388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/comments?post=1388"}],"version-history":[{"count":0,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/1388\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media\/1389"}],"wp:attachment":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media?parent=1388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/categories?post=1388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/tags?post=1388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}