{"id":138,"date":"2021-10-01T06:00:00","date_gmt":"2021-10-01T13:00:00","guid":{"rendered":"https:\/\/stephenfbrown.com\/?p=138"},"modified":"2021-10-01T06:00:00","modified_gmt":"2021-10-01T13:00:00","slug":"video-salesletter-basics","status":"publish","type":"post","link":"https:\/\/stephenbrownsblog.com\/index.php\/2021\/10\/01\/video-salesletter-basics\/","title":{"rendered":"Video Salesletter Basics"},"content":{"rendered":"\n<h3 class=\"has-text-align-center wp-block-heading\">Creating  A <strong>Video Salesletter<\/strong> For Your Product<\/h3>\n\n\n\n<p>65{495e61a8be0728ba5e4172c16a68a1b05f8df91b32cf783b0a6ac5a97f0ba813} more sales. Statistics repeatedly show that&#8217;s the average difference in conversion rate enjoyed by those using sales pages with video salesletters, versus without them. If you have been wondering rather or not you should be using video salesletters in your marketing, the answer is a resounding YES!<\/p>\n\n\n\n<p>For those with no experience at creating video salesletters that can be scary, to be sure. We all get into a pattern we\u2019re used to and familiar with. Stepping outside of that can seem nothing short of horrifying. It\u2019s much more comfortable to just keep doing the same old, same old.<\/p>\n\n\n\n<p>Hopefully, after pondering the prospect of 65{495e61a8be0728ba5e4172c16a68a1b05f8df91b32cf783b0a6ac5a97f0ba813} more sales this won\u2019t seem too scary at all. I\u2019ve personally had good results from this method, and it\u2019s something I&#8217;ll be ramping up in the future.<\/p>\n\n\n\n<p>This \u2018out of the box\u2019 way to spruce up your sales letters is to create video sales letters.<\/p>\n\n\n\n<p>Not sure you can create video?<\/p>\n\n\n\n<p>You can.<\/p>\n\n\n\n<p>And once you do, you&#8217;ll wonder why you didn&#8217;t try video sooner.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/06\/video-conference-2766604_1280-1024x696.png\" alt=\"video salesletter\" class=\"wp-image-789 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"696\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/06\/video-conference-2766604_1280-1024x696.png\" alt=\"video salesletter\" class=\"wp-image-789 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/video-conference-2766604_1280-1024x696.png 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/video-conference-2766604_1280-300x204.png 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/video-conference-2766604_1280-768x522.png 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/video-conference-2766604_1280.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>Think about the way video is used on the web in today\u2019s society. Video is often passed around and shared on social media. It\u2019s more easily digestible. Even if someone doesn\u2019t think they have time to read what amounts to being a wall of text, they have the time to watch a video that\u2019s just a few minutes long.<\/p>\n\n\n\n<p>Let\u2019s go back to the part about video being so much easier to digest. Even those who really enjoy reading might skip reading through your sales letter. That\u2019s a problem.<\/p>\n\n\n\n<p>You spend a lot of time trying your best to write words that will captivate people. Even if you write a really great, captivating sales letter, you might lose out on some who would be interested in what you\u2019re selling, simply because they don\u2019t want to read through the sales letter.<\/p>\n\n\n\n<p>Having a video sales letter can save sales for you. A great, high converting video sales letter can help you earn more money. What\u2019s more, it can sometimes be easier and even quicker to create than a long form, text sales letter. That might be exactly what you need.<\/p>\n\n\n\n<p>I know what you might be thinking\u2014there certainly are some people who have no desire to watch a video. They\u2019d much rather scan text than spend time watching a video, however short.<\/p>\n\n\n\n<p>It is definitely important to make sure a video sales letter is something your audience will support. There\u2019s no sense in going this route if you know for an absolute fact that no one else is using video in your market and\/or others have tried to use video in the past and it hasn\u2019t worked out. That\u2019s something that\u2019s really important to know.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/06\/training-3207841_1280-1024x674.jpg\" alt=\"video salesletter\" class=\"wp-image-790 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/06\/training-3207841_1280-1024x674.jpg\" alt=\"video salesletter\" class=\"wp-image-790 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/training-3207841_1280-1024x674.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/training-3207841_1280-300x198.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/training-3207841_1280-768x506.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/training-3207841_1280.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>However, it could be worth testing with your audience in particular. &nbsp;They might really respond to a video sales letter in a way that surprises you.<\/p>\n\n\n\n<p>One of the smartest things you can do in my opinion is make use of the best of both worlds. Why not have a typical, written sales letter as well as a video sales letter? Those who want to read can read and those who want to watch can watch. Often, if someone is really interested, they\u2019ll end up doing both.<\/p>\n\n\n\n<p>Some people will find themselves captivated in a way they didn\u2019t think they could be with a video sales letter. Some will be \u201ccaught\u201d by the video sales letter when they would have just clicked away otherwise. That\u2019s what you\u2019re going for.<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>Making A Personal Connection With Video<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>It\u2019s also worth mentioning that one of your main goals with a great sales letter is to capture people\u2019s attention and make a personal connection with them. You want them to feel like you\u2019re talking directly to them.<\/p>\n\n\n\n<p>That can be hard to do with text, though you try with stories, bits and pieces about you and your struggle, and by detailing the struggle they\u2019re going through.<\/p>\n\n\n\n<p>It\u2019s easier to make a connection through video. People can hear your voice and see you talking. There\u2019s more than one way to create a video sales letter, of course. You can create a \u201ctalking head\u201d video where you talk directly to the camera. You can create one using PowerPoint\/slides, using a voiceover, etc.<\/p>\n\n\n\n<p>Online sales can sometimes be more difficult than person-to-person sales. Video is a great way to make that personal connection through the web.<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>Choosing The Type Of Video You Want To Create<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Hopefully, you can now see that video sales letters are a fantastic option for many in online business.<\/p>\n\n\n\n<p>Now, let\u2019s address the fact that you might not be sure which type of video you should create and\/or whether or not you\u2019ll be able to do it.<\/p>\n\n\n\n<p>You can get as complicated with this as you want to. If you\u2019re just starting out, you might want to make this as simple as you can.<\/p>\n\n\n\n<p>I recommend you create a PowerPoint video featuring your top benefits. &nbsp;Make the PowerPoint slides as you normally would. Give yourself between 1 minute and 4 minutes or so worth of content, if you\u2019re also using a full text sales letter.<\/p>\n\n\n\n<p>Save the slides as a video and add a voiceover. You can do all of this within PowerPoint (or Keynote, or whatever it is you\u2019re using).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/06\/video-1668906_1280-1024x456.jpg\" alt=\"video salesletter\" class=\"wp-image-791 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"456\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2021\/06\/video-1668906_1280-1024x456.jpg\" alt=\"video salesletter\" class=\"wp-image-791 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/video-1668906_1280-1024x456.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/video-1668906_1280-300x134.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/video-1668906_1280-768x342.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2021\/06\/video-1668906_1280.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>That\u2019s just about as easy as it gets. It doesn\u2019t matter whether you\u2019ve ever done this before or not; it\u2019s quite simple to figure out.<\/p>\n\n\n\n<p>Remember\u2014pay attention to how you\u2019re drawing people in with your video. Focus on the benefits. Talk to them friend-to-friend.<\/p>\n\n\n\n<p>Or, you can use your webcam or other camera to film a simple talking head video. Speak directly to your audience.<\/p>\n\n\n\n<p>You\u2019ll probably want to talk up your product earlier than you would with a text option. People are busy and generally expect videos to be short.<\/p>\n\n\n\n<p>Note that there are plenty of marketers who use longer sales videos. Some even take the controls away from the user so they can\u2019t speed up, rewind, or any of that. This can be annoying, but it\u2019s hard to deny that it does work for certain kinds of marketers running certain types of campaigns.<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>A Sample Video Script<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>There\u2019s no one-size-fits-all \u201cscript\u201d for a video sales letter. It depends entirely on your audience, what you\u2019re selling, and things like that.<\/p>\n\n\n\n<p>However, I know how hard it can be to get started on something when you\u2019re not entirely sure about it. So, here\u2019s a sample script you might use as a starting point for creating your own VSL (video sales letter).<\/p>\n\n\n\n<p>Introduction:<\/p>\n\n\n\n<p>Start by speaking\/showing a \u201cheadline\u201d that\u2019s going to draw people in.<\/p>\n\n\n\n<p>Introduce yourself.<\/p>\n\n\n\n<p>Problem:<\/p>\n\n\n\n<p>Introduce the problem your target audience has. Those who are watching the video should feel that they are, very specifically, the target audience. Like you\u2019re speaking directly to them.<\/p>\n\n\n\n<p>Story:<\/p>\n\n\n\n<p>Share a short bit of your story and how you understand what they\u2019re going through. Detail a bit of the hero\u2019s journey and hint at the solution.<\/p>\n\n\n\n<p>Benefits:<\/p>\n\n\n\n<p>In addition to having spelled out the main benefit you\u2019re addressing via the headline and introduction, list some bullet point benefits you\u2019ll cover within the product.<\/p>\n\n\n\n<p>Product:<\/p>\n\n\n\n<p>Introduce the product as the solution they\u2019ve been looking for.<\/p>\n\n\n\n<p>Offer:<\/p>\n\n\n\n<p>Introduce the offer\u2014make it one they can\u2019t refuse.<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>Test Different Things<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Get started creating your video sales letter. As time goes on, you might want to test longer and shorter versions. You might want to test without a long form sales letter and with a long form sales letter.<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>Use Video Sales Letters To Sell More<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Now&#8217;s the time to get started with this. Creating a video sales letter is a lot easier than you might have thought, and it really can help your conversions.<\/p>\n\n\n\n<p>Test it out. Add a video sales letter component to an existing sales letter. Or, replace a previous sales letter with a video sales letter. Or, split test both options.<\/p>\n\n\n\n<p>Video sales letters can be extremely smart, easy to implement, and can help you earn more money. Don&#8217;t be intimidated by the process \u2013 get started with it today and you could potentially earn more from your products.<\/p>\n\n\n\n<p>Unfortunately, those are just the basics as space won&#8217;t allow a step-by-step walkthrough of the whole process. For an in-depth look at creating high conversion video sales letters click the link below,<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\">Creating VSLs That Sell<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Creating A Video Salesletter For Your Product 65{495e61a8be0728ba5e4172c16a68a1b05f8df91b32cf783b0a6ac5a97f0ba813} more sales. Statistics repeatedly show that&#8217;s the average difference in conversion rate enjoyed by those using sales pages with video salesletters, versus without them. If you have been wondering rather or not you should be using video salesletters in your marketing, the answer is a resounding YES! &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/stephenbrownsblog.com\/index.php\/2021\/10\/01\/video-salesletter-basics\/\"> <span class=\"screen-reader-text\">Video Salesletter Basics<\/span>Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","slim_seo":{"title":"Video Salesletter Basics - Stephen Brown&#039;s Blog","description":"Creating A Video Salesletter For Your Product 65{495e61a8be0728ba5e4172c16a68a1b05f8df91b32cf783b0a6ac5a97f0ba813} more sales. Statistics repeatedly show that's"},"footnotes":""},"categories":[21],"tags":[284,1034,1036],"class_list":["post-138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-launching","tag-creating-a-vsl","tag-video-sales-letters","tag-vsl"],"_links":{"self":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/comments?post=138"}],"version-history":[{"count":0,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/138\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media\/790"}],"wp:attachment":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media?parent=138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/categories?post=138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/tags?post=138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}