{"id":1349,"date":"2023-01-03T06:00:00","date_gmt":"2023-01-03T13:00:00","guid":{"rendered":"https:\/\/stephenfbrown.com\/?p=1349"},"modified":"2023-01-03T06:00:00","modified_gmt":"2023-01-03T13:00:00","slug":"why-you-must-make-email-marketing-personal","status":"publish","type":"post","link":"https:\/\/stephenbrownsblog.com\/index.php\/2023\/01\/03\/why-you-must-make-email-marketing-personal\/","title":{"rendered":"Why You Must Make Email Marketing Personal"},"content":{"rendered":"\n<h1 class=\"has-text-align-center wp-block-heading\">Benefits Of Making Email Marketing Personal<\/h1>\n\n\n\n<p>The technical options that you have make possible personalized emails from your autoresponder that can seem like the real thing.&nbsp; Not every buyer knows about autoresponders, so give them the sense that you created an email just for each reader.<\/p>\n\n\n\n<p>When you write each response, start with the name of a trusted friend and write as if the message was just for that friend. Then edit out the friend\u2019s name and set up the message so that your autoresponder takes over and inserts the prospect\u2019s name.<\/p>\n\n\n\n<p>Personalization isn\u2019t just for emails &#8211; use it as an intro to your ezine, too: \u201cHi, Susan, here\u2019s some great new ideas for using the XZY Information system that I know you\u2019ll appreciate.\u201d Use the name that the prospect gives in the information gathering form.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2022\/12\/letters-2794672_1280-1024x256.jpg\" alt=\"make email marketing personal\" class=\"wp-image-1350 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2022\/12\/letters-2794672_1280-1024x256.jpg\" alt=\"make email marketing personal\" class=\"wp-image-1350 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/12\/letters-2794672_1280-1024x256.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/12\/letters-2794672_1280-300x75.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/12\/letters-2794672_1280-768x192.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/12\/letters-2794672_1280.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>Add the name naturally as it would occur in conversation. Internet marketers can make the mistake of over-using the name just because it\u2019s easy to insert electronically. Read the message aloud.<\/p>\n\n\n\n<p>Would you use the name that many times or does it sound phony?&nbsp; Yes, people love the sound of their own names, but when it\u2019s over used, the reaction is that you\u2019re being a fake and that send the buyer fleeing.<\/p>\n\n\n\n<p>Don\u2019t let spell check defeat you. First, be extremely careful when you type a name into the autoresponder list. If the name was automatically added to a list, don\u2019t change it. Some names are spelled differently on purpose.<\/p>\n\n\n\n<p>There is an ongoing dispute between Teresa and Theresa as to which is the accurate spelling of the name. Answer: the way she wants it!&nbsp; Also, be careful that the name isn\u2019t changed in the final spell check.<\/p>\n\n\n\n<p>Avoid the marital status question. Don\u2019t add Ms, Miss or Mrs to any correspondence. For one thing, email isn\u2019t that formal. You don\u2019t need to guess on this one or you\u2019ll surely be wrong more often than right.<\/p>\n\n\n\n<p>While the generic \u201cDear Friend\u201d or \u201cDear Internet Marketing Colleague\u201d seems impersonal, at least it doesn\u2019t make obvious mistakes that are humorous to some people and blatantly offensive to others.<\/p>\n\n\n\n<p>Use the name when you ask for the order. Remember to be personal when you make the final pitch.&nbsp; What\u2019s more appealing to you: \u201cEveryone needs this marketing package to increase sales\u201d or \u201c I want to see you enjoy the kind of success I\u2019ve had with this product &#8211; so, Stan, are you ready to make serious money online? If you are then click here. . . .but wait, Stan, I\u2019ve got one more bonus that\u2019s just what you need!\u201d<\/p>\n\n\n\n<p>That\u2019s a personal close using the name and showing interest in the prospect\u2019s success. So keep it real, keep it personal and keep making contact with your list so that the first sale isn\u2019t the last one.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Benefits Of Making Email Marketing Personal The technical options that you have make possible personalized emails from your autoresponder that can seem like the real thing.&nbsp; Not every buyer knows about autoresponders, so give them the sense that you created an email just for each reader. When you write each response, start with the name &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/stephenbrownsblog.com\/index.php\/2023\/01\/03\/why-you-must-make-email-marketing-personal\/\"> <span class=\"screen-reader-text\">Why You Must Make Email Marketing Personal<\/span>Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":1350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","slim_seo":{"title":"Why You Must Make Email Marketing Personal - Stephen Brown&#039;s Blog","description":"Benefits Of Making Email Marketing Personal The technical options that you have make possible personalized emails from your autoresponder that can seem like the"},"footnotes":""},"categories":[3],"tags":[282,386,648],"class_list":["post-1349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-creating-a-relationship","tag-email-marketing","tag-make-email-marketing-personal"],"_links":{"self":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/1349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/comments?post=1349"}],"version-history":[{"count":0,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/1349\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media\/1350"}],"wp:attachment":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media?parent=1349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/categories?post=1349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/tags?post=1349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}