{"id":1306,"date":"2022-12-22T06:00:00","date_gmt":"2022-12-22T13:00:00","guid":{"rendered":"https:\/\/stephenfbrown.com\/?p=1306"},"modified":"2022-12-22T06:00:00","modified_gmt":"2022-12-22T13:00:00","slug":"how-to-become-a-brand-that-leverages-stories","status":"publish","type":"post","link":"https:\/\/stephenbrownsblog.com\/index.php\/2022\/12\/22\/how-to-become-a-brand-that-leverages-stories\/","title":{"rendered":"How To Become A Brand That Leverages Stories"},"content":{"rendered":"\n<h1 class=\"has-text-align-center wp-block-heading\">Become a Brand That Leverages Stories, Not Mission Statements<\/h1>\n\n\n\n<p>For many businesses, much time and effort is spent on developing the perfect mission statement. In fact, some big brand corporations will alter their mission statement again and again, even forcing employees to memorize it for random pop quiz interviews with corporate.<\/p>\n\n\n\n<p>Imagine if the employee instead were emotionally attached and moved by the story of the brand and felt compelled to share it because it touched them in a deeper way? But unfortunately, most companies don\u2019t grasp the difference between mission statements and stories \u2013 and they\u2019re only concerned with having a statement to print on paper.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2022\/12\/background-3138516_1280-1024x682.jpg\" alt=\"become a brand that leverages stories\" class=\"wp-image-1307 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2022\/12\/background-3138516_1280-1024x682.jpg\" alt=\"become a brand that leverages stories\" class=\"wp-image-1307 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/12\/background-3138516_1280-1024x682.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/12\/background-3138516_1280-300x200.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/12\/background-3138516_1280-768x512.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/12\/background-3138516_1280.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>Disney has a theme of \u201cWhere dreams come true,\u201d and they try to ensure that visitors to their theme parks experience that. But it\u2019s when you hear the history of how Walt Disney envisioned his brand and why he built it that you realize how touching it is to be a part of that vision.<\/p>\n\n\n\n<p>Maybe part of the problem has to with attention spans and social media. When a world is filled with messages that have been distilled down from stories to short Tweets or 15 second TikToks, it makes it hard to convey more than a mention or catchy phrase.<\/p>\n\n\n\n<p>Still, storytelling can (and should) be used to shape the narrative about your brand. It helps bring a sense of humanity to an otherwise cold and sterile statement. Your story doesn\u2019t even have to be the history of your brand or why you built the company.<\/p>\n\n\n\n<p>The story might be about the people whose lives you\u2019re changing. If you run a gym, you\u2019re not just building a place for people to go work out. You\u2019re helping people get off medications so they can spend more time living for their loved ones.<\/p>\n\n\n\n<p>You\u2019re helping someone be able to walk without a cane. You\u2019re delivering feel-good endorphins for people who live an otherwise stressful day, and your classes create a sense of camaraderie for those who may feel lonely.<\/p>\n\n\n\n<p>Use your storytelling from your point of view to discuss your mission statement more thoroughly. But also encourage any staff or customers to share with you (and others) their own genuine story of why they associate with your brand.<\/p>\n\n\n\n<p>What drew them to you? What do they love about it? Listening to other peoples\u2019 stories and not forcing mission statements into existence can help you grow into something even more powerful than any sentence could bring to life.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Become a Brand That Leverages Stories, Not Mission Statements For many businesses, much time and effort is spent on developing the perfect mission statement. In fact, some big brand corporations will alter their mission statement again and again, even forcing employees to memorize it for random pop quiz interviews with corporate. Imagine if the employee &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/stephenbrownsblog.com\/index.php\/2022\/12\/22\/how-to-become-a-brand-that-leverages-stories\/\"> <span class=\"screen-reader-text\">How To Become A Brand That Leverages Stories<\/span>Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":1307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","slim_seo":{"title":"How To Become A Brand That Leverages Stories - Stephen Brown&#039;s Blog","description":"Become a Brand That Leverages Stories, Not Mission Statements For many businesses, much time and effort is spent on developing the perfect mission statement. In"},"footnotes":""},"categories":[23,20],"tags":[72,158,506,938],"class_list":["post-1306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-copywriting","tag-a-brand-that-leverages-stories","tag-become-a-brand-that-leverages-stories","tag-how-to-become-a-brand-that-leverages-stories","tag-storytelling"],"_links":{"self":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/1306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/comments?post=1306"}],"version-history":[{"count":0,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/1306\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media\/1307"}],"wp:attachment":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media?parent=1306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/categories?post=1306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/tags?post=1306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}