{"id":1281,"date":"2022-12-16T06:00:00","date_gmt":"2022-12-16T13:00:00","guid":{"rendered":"https:\/\/stephenfbrown.com\/?p=1281"},"modified":"2022-12-16T06:00:00","modified_gmt":"2022-12-16T13:00:00","slug":"7-influencer-marketing-tips","status":"publish","type":"post","link":"https:\/\/stephenbrownsblog.com\/index.php\/2022\/12\/16\/7-influencer-marketing-tips\/","title":{"rendered":"7+ Influencer Marketing Tips"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2022\/11\/7.5-Influencer-Marketing-Tips-for-Beginners-2-1-681x1024.jpeg\" alt=\"influencer marketing tips\" class=\"wp-image-1282 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2022\/11\/7.5-Influencer-Marketing-Tips-for-Beginners-2-1-681x1024.jpeg\" alt=\"influencer marketing tips\" class=\"wp-image-1282 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h1 class=\"has-text-align-center wp-block-heading\">Can&#8217;t Miss Influencer Marketing Tips <\/h1>\n\n\n\n<p>Let\u2019s start at the beginning\u2026 Influencer Marketing is a term that\u2019s bantered about a great deal like it\u2019s some magic fairy dust that leads to overnight sales and huge upturns in conversions.<\/p>\n\n\n\n<p>The thing is, all of those things are true <em>when influencer marketing works.<\/em><\/p>\n\n\n\n<p>Influencer Marketing in our case simply means teaming up with someone else \u2013 another marketer, a blogger, a video maker, a social media icon, a well known person in your niche \u2013 and getting your product or service presented by them to their audience.<\/p>\n\n\n\n<p>For example, Sally Sue has a super loyal following of 100,000 on your favorite social media platform. Her audience would have an interest in your product, if only they knew about it. You strike a deal with Sally Sue to influence her audience to purchase your product. The deal might be a payment, a commission on products sold, or whatever works between the two of you. And her endorsement can include whatever you agree upon. Perhaps she does some short videos or presents your product during her commercial break on her podcast or sends out messages via social media and email.<\/p>\n\n\n\n<p>As you see, the possibilities are nearly endless. But the trick isn\u2019t to find random influencers who will take your money. Rather, it\u2019s to determine where your best audience is &#8211; the ideal prospects for your product \u2013 and then find influencers already in touch with your ideal audience. For example, it won\u2019t do you any good to work with an influencer of video gaming males in their 20\u2019s if your product is how to lose weight for women over 40.<\/p>\n\n\n\n<p>How do you, as an online marketer, go about using influencer marketing to gain more followers, readers, subscribers and sales?<\/p>\n\n\n\n<p>Here are 10 tips to get you started in the right direction.<\/p>\n\n\n\n<p><strong>#1 \u2013 Know What You Want<\/strong><\/p>\n\n\n\n<p>What is your goal? Is it to increase your social media following? To get email subscribers? To hand out free trials?<\/p>\n\n\n\n<p>Just as you must know your audience and who is in touch with your audience, you must also know up front what your goals are, because that can determine how you approach influencer marketing.<\/p>\n\n\n\n<p>And once you know your goals, you can then choose your key performance indicators that are specific and measurable. This is how you will know if a particular influencer is having a positive impact in reaching your targets.<\/p>\n\n\n\n<p><strong>#2 \u2013 Choose Influencers Who Are the Perfect Candidate for Your Product<\/strong><\/p>\n\n\n\n<p>Again, this goes to finding the right audience. If the influencer is someone who can benefit from your product, imagine how strong their own testimonial can be when they recommend to their followers that they take the action you desire.<\/p>\n\n\n\n<p>This is the difference between, \u201cI recommend this product\u201d and \u201cI USE this product and it works for me.\u201d<\/p>\n\n\n\n<p>That is a powerful difference that can have a dramatic effect on your conversion rate.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2022\/11\/7.5-Influencer-Marketing-Tips-for-Beginners-768x1024.jpeg\" alt=\"influencer marketing tips\" class=\"wp-image-1285 lazyload\"\/><noscript><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2022\/11\/7.5-Influencer-Marketing-Tips-for-Beginners-768x1024.jpeg\" alt=\"influencer marketing tips\" class=\"wp-image-1285 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/11\/7.5-Influencer-Marketing-Tips-for-Beginners-768x1024.jpeg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/11\/7.5-Influencer-Marketing-Tips-for-Beginners-225x300.jpeg 225w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/11\/7.5-Influencer-Marketing-Tips-for-Beginners-1152x1536.jpeg 1152w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/11\/7.5-Influencer-Marketing-Tips-for-Beginners-1536x2048.jpeg 1536w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/11\/7.5-Influencer-Marketing-Tips-for-Beginners.jpeg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript><\/figure>\n\n\n\n<p><strong>#3 \u2013 Turn Customers into Your Own Influencers<\/strong><\/p>\n\n\n\n<p>Brand Ambassadors are people who start as customers and become so enthused, they start proclaiming to the world that they love your stuff.<\/p>\n\n\n\n<p>This is one of the most powerful strategies in influencer marketing because no one can communicate to your customers as well as their fellow customers. When you make a claim, prospects know you\u2019re trying to sell them. But when a customer tells their story of the results they got, prospects lower their defenses and get onboard.<\/p>\n\n\n\n<p>And there\u2019s a bonus to turning customers into brand ambassadors because it increases their emotional attachment to your products and your brand.<\/p>\n\n\n\n<p>Brand ambassadors can be paid in free products or monetarily. And sometimes they\u2019re so in love with your cause, they\u2019ll even work for free.<\/p>\n\n\n\n<p><strong>#4 \u2013 Don\u2019t Overlook Micro-Influencers<\/strong><\/p>\n\n\n\n<p>In social media, we think of influencers as those who have a large audience such as 500,000 or more. Then we have brand ambassadors who are customers who love your product so much, they\u2019re willing to tell their story in social media to influence others.<\/p>\n\n\n\n<p>But there\u2019s a third group called micro-influencers. These are similar to influencers but with a smaller audience. And here\u2019s the thing you need to know: Many businesses are still overlooking micro-influencers as not being worth their time, but that\u2019s simply not true.<\/p>\n\n\n\n<p>Micro-influencers can sometimes have the most loyal, devoted audiences who take their every recommendation. True, maybe their audience numbers are fewer than a major influencer, but the conversion rate can be much higher, resulting in many new subscribers, sales and so forth. According to CoSchedule, 82{495e61a8be0728ba5e4172c16a68a1b05f8df91b32cf783b0a6ac5a97f0ba813} of people are likely to follow the recommendations of a micro-influencer.<\/p>\n\n\n\n<p>If a micro-influencer is already talking to and influencing your ideal audience, then you might want to consider working with them.<\/p>\n\n\n\n<p>There is less competition going after micro-influencers, making it easier to get them on board. Some of the smaller ones have never even been approached before, so you might need to educate them on how things will work, but it\u2019ll also take less money to get them on board and you could be their one and only client, meaning your product is the only one they\u2019ll be talking about to their audience.<\/p>\n\n\n\n<p>One word of caution here: Start your micro-influencer relationship with a small test. There are micro-influencers who are artificially inflating their numbers with things like bots to make it appear they influence far more people than they do. Run one test for a small amount of money to see if you get any results. If you don\u2019t, it\u2019s probably best to move on.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2022\/11\/7.5-Influencer-Marketing-Tips-for-Beginners-3-686x1024.jpeg\" alt=\"influencer marketing tips\" class=\"wp-image-1283 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2022\/11\/7.5-Influencer-Marketing-Tips-for-Beginners-3-686x1024.jpeg\" alt=\"influencer marketing tips\" class=\"wp-image-1283 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<p><strong>#5 \u2013 Work with Podcasters<\/strong><\/p>\n\n\n\n<p>The wonderful thing about a podcast is that the audience is captivated rather than distracted. They have their ear buds in or they\u2019re driving in their car and their attention generally isn\u2019t being diverted to other webpages and so forth.<\/p>\n\n\n\n<p>Better still, the audience has a special relationship with that podcaster, listening in to each episode and getting to know and trust that podcaster. Endorsements on podcasts will create customer connections and fast track subscribership and sales.<\/p>\n\n\n\n<p>One note: When giving out a URL on a podcast, make it super simple and easy to remember. Some of these people are driving in their cars which is why the offer has to be super enticing and the URL has to be something they can remember until they get to where they are going.<\/p>\n\n\n\n<p><strong>#6 \u2013 Use Instagram Stories<\/strong><\/p>\n\n\n\n<p>Instagram is the best channel for influencer marketing (followed by Facebook and YouTube) and it can be one of the very best methods for increasing click-throughs, engagement and sales.<\/p>\n\n\n\n<p>One in four millennials and gen-Zers search IG stories before making a purchase and yet only 36{495e61a8be0728ba5e4172c16a68a1b05f8df91b32cf783b0a6ac5a97f0ba813} of companies use IG stories for marketing. Does that make IG stories undervalued? Perhaps.<\/p>\n\n\n\n<p>But here\u2019s what I like about IG stories \u2013 they connect people to your brand. When you get influencers to share their own stories that involve your product, you\u2019ve got a winning situation that\u2019s going to lead to more traffic and more sales.<\/p>\n\n\n\n<p>Again, a word of caution: Because it\u2019s lucrative for people to become IG influencers, there are those folks who are using bots and purchased followers to inflate the appearance of their audience. Do a small, inexpensive test before laying out any real money to an influencer on Instagram.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2022\/11\/7.5-Influencer-Marketing-Tips-for-Beginners-4-705x1024.jpeg\" alt=\"influencer marketing tips\" class=\"wp-image-1284 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2022\/11\/7.5-Influencer-Marketing-Tips-for-Beginners-4-705x1024.jpeg\" alt=\"influencer marketing tips\" class=\"wp-image-1284 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<p><strong>#7 \u2013 Consider Using Tiktok<\/strong><\/p>\n\n\n\n<p>Unless you\u2019ve been living in total isolation, you know that TikTok has gained enormous traction in the social media world. People are addicted to watching TikTok videos and because the platform is relatively new, it\u2019s still possible to find influencers that won\u2019t charge a fortune.<\/p>\n\n\n\n<p>If your product can lend itself to short, snappy videos, then by all means give this a try. If you can lend a bit of humor to the videos, then it\u2019s even better. Remember the key is to find your audience on TikTok and then find which influencers already have their attention.<\/p>\n\n\n\n<p><strong>#7.5 \u2013 Tie Your Campaign to A Cause<\/strong><\/p>\n\n\n\n<p>If you can relate your marketing to cause then you can create an emotional connection with your audience. Think of the companies that give away a pair of shoes or eye glasses to poverty stricken countries for every pair sold, and you get the idea.<\/p>\n\n\n\n<p>Of course, you can tie your campaign to a cause in a myriad of ways. For example, \u201cFor every X product sold, we feed 5 children in Y country for a day.\u201d or \u201cPurchasing the ABC product enables Heart Shelter to save the life of a puppy or kitten.\u201d<\/p>\n\n\n\n<p>Getting specific, such as feeding 5 children or giving one child a pair of shoes works better than simply saying, \u201c10{495e61a8be0728ba5e4172c16a68a1b05f8df91b32cf783b0a6ac5a97f0ba813} of all profits are donated to this cause.\u201d It\u2019s difficult to envision 10{495e61a8be0728ba5e4172c16a68a1b05f8df91b32cf783b0a6ac5a97f0ba813}, but it\u2019s easy to imagine a puppy\u2019s life being saved.<\/p>\n\n\n\n<p>And tying your campaign to a cause also makes it super easy for influencers to be enthusiastic about your product and your cause, too, and enthusiasm sells.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can&#8217;t Miss Influencer Marketing Tips Let\u2019s start at the beginning\u2026 Influencer Marketing is a term that\u2019s bantered about a great deal like it\u2019s some magic fairy dust that leads to overnight sales and huge upturns in conversions. The thing is, all of those things are true when influencer marketing works. Influencer Marketing in our case &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/stephenbrownsblog.com\/index.php\/2022\/12\/16\/7-influencer-marketing-tips\/\"> <span class=\"screen-reader-text\">7+ Influencer Marketing Tips<\/span>Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":1284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","slim_seo":{"title":"7+ Influencer Marketing Tips - Stephen Brown&#039;s Blog","description":"Can't Miss Influencer Marketing Tips Let\u2019s start at the beginning\u2026 Influencer Marketing is a term that\u2019s bantered about a great deal like it\u2019s some magic fairy"},"footnotes":""},"categories":[23,2],"tags":[63,581],"class_list":["post-1281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","tag-7-plus-influencer-marketing-tips","tag-influencer-marketing-tips"],"_links":{"self":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/1281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/comments?post=1281"}],"version-history":[{"count":0,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/1281\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media\/1284"}],"wp:attachment":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media?parent=1281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/categories?post=1281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/tags?post=1281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}