{"id":1115,"date":"2022-11-14T06:00:00","date_gmt":"2022-11-14T13:00:00","guid":{"rendered":"https:\/\/stephenfbrown.com\/?p=1115"},"modified":"2022-11-14T06:00:00","modified_gmt":"2022-11-14T13:00:00","slug":"creating-curiosity-with-your-subject-lines","status":"publish","type":"post","link":"https:\/\/stephenbrownsblog.com\/index.php\/2022\/11\/14\/creating-curiosity-with-your-subject-lines\/","title":{"rendered":"Creating Curiosity with Your Subject Lines"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2022\/09\/creating-curiosity-1024x682.jpg\" alt=\"creating curiosity with your subject lines\" class=\"wp-image-1116 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2022\/09\/creating-curiosity-1024x682.jpg\" alt=\"creating curiosity with your subject lines\" class=\"wp-image-1116 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/09\/creating-curiosity-1024x682.jpg 1024w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/09\/creating-curiosity-300x200.jpg 300w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/09\/creating-curiosity-768x512.jpg 768w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/09\/creating-curiosity.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">How To Start Creating Curiosity with Your Subject Lines<\/h1>\n\n\n\n<p>Nowhere else is it more important to inspire curiosity than in your subject lines. If people aren\u2019t curious, they won\u2019t open the email, read your message and click your link. It all begins with creating curiosity in those very few words they see in their inbox.<\/p>\n\n\n\n<p>Here are a few subject line formulas to get you started.<\/p>\n\n\n\n<p>Simply replace the words in brackets with your own words.<\/p>\n\n\n\n<p>For example,<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Kindly don\u2019t [open this mail]<\/li><\/ul>\n\n\n\n<p>Could become\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Kindly don\u2019t go to bed tonight, do this instead<\/li><li>Kindly don\u2019t join unless you have what it takes<\/li><li>Kindly don\u2019t run naked through the streets (I\u2019d open that one!)<\/li><\/ul>\n\n\n\n<p><strong>Here are the subject line formulas:<\/strong><\/p>\n\n\n\n<p>[80] likes to [4358] likes &#8211; SAY WHAT?<\/p>\n\n\n\n<p>[Black Friday shoppers] are the worst [customers]<\/p>\n\n\n\n<p>[Everything you wanted to know about [sex] but were too afraid to ask<\/p>\n\n\n\n<p>2 hours before [launch] and we are still scrambling<\/p>\n\n\n\n<p>3 disgusting facts about [Christmas]<\/p>\n\n\n\n<p>7 most popular [homes]<\/p>\n\n\n\n<p>8 bizarre [money] habits that make millennials [richer]<\/p>\n\n\n\n<p>A [dumb tip] and [knuckle headed spoof]<\/p>\n\n\n\n<p>A faster way to [get more dates]<\/p>\n\n\n\n<p>A surprise [gift] for you!<\/p>\n\n\n\n<p>A surprise [gift] inside<\/p>\n\n\n\n<p>A very ~controversial~ [opinion]<\/p>\n\n\n\n<p>Age old [dating] advice on [ramping up attraction]<\/p>\n\n\n\n<p>Are you eating [poison?]<\/p>\n\n\n\n<p>Are you making this [landing page mistake?]<\/p>\n\n\n\n<p>Can you deal with [these situations?]<\/p>\n\n\n\n<p>Check out my new [pics]<\/p>\n\n\n\n<p>Did you hear [this story?]<\/p>\n\n\n\n<p>Everyone\u2019s gonna ask you about [these]<\/p>\n\n\n\n<p>Exciting [announcement] (and special [invitation])<\/p>\n\n\n\n<p>GREAT [news] here\u2019s why<\/p>\n\n\n\n<p>Happy birthday, [name of the person] Surprise inside<\/p>\n\n\n\n<p>Hologram [underwear?]<\/p>\n\n\n\n<p>Holy crap\u2026 [467,528?!?!]<\/p>\n\n\n\n<p>How [name of the person] became a [digital marketer]<\/p>\n\n\n\n<p>How to [Sleep]. [Sleep] for [Success]. Why [Eight Hours a Night] Isn\u2019t Enough\u201d<\/p>\n\n\n\n<p>I was [right] \u2013 and that\u2019s not good for you<\/p>\n\n\n\n<p>I\u2019m pulling the [plug\u2026]<\/p>\n\n\n\n<p>Important message (about [tomorrow\u2019s big announcement])<\/p>\n\n\n\n<p>Is this [you?]<\/p>\n\n\n\n<p>Is this the hottest [career in human resources?]<\/p>\n\n\n\n<p>Just wait till you see these [skirts]<\/p>\n\n\n\n<p>Last chance to see [what\u2019s inside Maxine\u2019s shirt]<\/p>\n\n\n\n<p>Last day to see [what this email is all about]<\/p>\n\n\n\n<p>Last Day To See What [This Mystery Email] Is All About<\/p>\n\n\n\n<p>Life gets crazy. So I [saved this for you]<\/p>\n\n\n\n<p>Midnight deadline for [the witch\u2019s heart]<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2022\/09\/creating-curiosity-2.jpg\" alt=\"creating curiosity with your subject lines\" class=\"wp-image-1120 lazyload\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/stephenfbrown.com\/wp-content\/uploads\/2022\/09\/creating-curiosity-2.jpg\" alt=\"creating curiosity with your subject lines\" class=\"wp-image-1120 lazyload\" srcset=\"https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/09\/creating-curiosity-2.jpg 640w, https:\/\/stephenbrownsblog.com\/wp-content\/uploads\/2022\/09\/creating-curiosity-2-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<p>New [customers] increased by [99 percent] in just [6 months]<\/p>\n\n\n\n<p>Not Cool, [Guys]<\/p>\n\n\n\n<p>Only Open If You Use [Toilet Paper]<\/p>\n\n\n\n<p>Our most riveting [book] this month<\/p>\n\n\n\n<p>Please don\u2019t make this mistake in your [business]<\/p>\n\n\n\n<p>POLL: Can you [answer this?]<\/p>\n\n\n\n<p>Question about [your bathroom]<\/p>\n\n\n\n<p>Research says that you will [live for 100 years]<\/p>\n\n\n\n<p>Seriously, Who [DOES] This?<\/p>\n\n\n\n<p>Shhh\u2026 Don\u2019t tell [my wife]<\/p>\n\n\n\n<p>SO excited \u2014 had to share! [Oprah] related<\/p>\n\n\n\n<p>Surprise! When [brushing your teeth] is Bad Advice<\/p>\n\n\n\n<p>The [$1,000 hair trend] with a [dirty little secret]<\/p>\n\n\n\n<p>The curious case of [Mary Typhoid]<\/p>\n\n\n\n<p>The truth about [moving expenses]<\/p>\n\n\n\n<p>The Two Possible Futures of [Virtual Reality]<\/p>\n\n\n\n<p>This is how much [working from home] saves you<\/p>\n\n\n\n<p>This is what your [neighbor] is doing this weekend<\/p>\n\n\n\n<p>This REALLY [ticks me off]<\/p>\n\n\n\n<p>This. Is. [It.]<\/p>\n\n\n\n<p>We don\u2019t normally [do this.]<\/p>\n\n\n\n<p>We have got a [challenge] for you<\/p>\n\n\n\n<p>We\u2019ve been waiting for MONTHS to [announce this \u2026]<\/p>\n\n\n\n<p>Weekly alert: [wrongs] that prove you [right]<\/p>\n\n\n\n<p>What [tasty treat] do they eat [in prison?]<\/p>\n\n\n\n<p>What a [cat] can teach you?<\/p>\n\n\n\n<p>What can you [afford?]<\/p>\n\n\n\n<p>What if [you are wrong?]<\/p>\n\n\n\n<p>Whoops!<\/p>\n\n\n\n<p>Why will [this] change your life?<\/p>\n\n\n\n<p>Why You Should Keep Your [Clothes] in the [Freezer.]<\/p>\n\n\n\n<p>Yep, [that] just [happened\u2026]<\/p>\n\n\n\n<p>You NEED to see this [new eye treatment]<\/p>\n\n\n\n<p>You\u2019ll like [this one]<\/p>\n\n\n\n<p>You\u2019ll think I\u2019m [crazy\u2026]<\/p>\n\n\n\n<p>You\u2019re [Invited]<\/p>\n\n\n\n<p>You\u2019ve [Changed]<\/p>\n\n\n\n<p>You\u2019ve never seen a [suit] this color\u2026<\/p>\n\n\n\n<p>Your [fingerprints] are all over the place<\/p>\n\n\n\n<p>Don\u2019t Open [This Email]*<\/p>\n\n\n\n<p>*Note about this last one: I know it\u2019s a popular one to use because it works. But for whatever reason, I NEVER open an email that says not to open it.<\/p>\n\n\n\n<p>I guess it\u2019s because I know what the writer is doing, and I refuse to fall for it. However, if the email writer said something like, \u201cDon\u2019t Open Your Sock Drawer,\u201d then I would totally open that email to see why not.<\/p>\n\n\n\n<p>Okay, that got you started with curiosity subject lines. Please be sure to test to see what works best for you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How To Start Creating Curiosity with Your Subject Lines Nowhere else is it more important to inspire curiosity than in your subject lines. If people aren\u2019t curious, they won\u2019t open the email, read your message and click your link. It all begins with creating curiosity in those very few words they see in their inbox. &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/stephenbrownsblog.com\/index.php\/2022\/11\/14\/creating-curiosity-with-your-subject-lines\/\"> <span class=\"screen-reader-text\">Creating Curiosity with Your Subject Lines<\/span>Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":1116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","slim_seo":{"title":"Creating Curiosity with Your Subject Lines - Stephen Brown&#039;s Blog","description":"How To Start Creating Curiosity with Your Subject Lines Nowhere else is it more important to inspire curiosity than in your subject lines. If people aren\u2019t curi"},"footnotes":""},"categories":[3],"tags":[294,296,948],"class_list":["post-1115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-creating-curiosity","tag-creating-curiosity-with-your-subject-lines","tag-subject-lines-that-create-curiosity"],"_links":{"self":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/1115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/comments?post=1115"}],"version-history":[{"count":0,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/posts\/1115\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media\/1116"}],"wp:attachment":[{"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/media?parent=1115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/categories?post=1115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stephenbrownsblog.com\/index.php\/wp-json\/wp\/v2\/tags?post=1115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}