{"id":103,"date":"2021-10-01T06:00:00","date_gmt":"2021-10-01T13:00:00","guid":{"rendered":"https:\/\/stephenfbrown.com\/?p=103"},"modified":"2021-10-01T06:00:00","modified_gmt":"2021-10-01T13:00:00","slug":"making-your-offer-irresistible","status":"publish","type":"post","link":"https:\/\/stephenbrownsblog.com\/index.php\/2021\/10\/01\/making-your-offer-irresistible\/","title":{"rendered":"Making Your Offer Irresistible"},"content":{"rendered":"\n

Getting Your Offer Right<\/strong><\/h1>\n\n\n\n

There are many aspects that go into writing an effective piece of sales copy. You want to get everything\u00a0right. You want copy so effective that your target audience just can’t help but buy it.<\/p>\n\n\n\n

Something a lot of people miss when it comes to writing copy is the most part of the whole process is the offer itself.<\/p>\n\n\n\n

You can have the best sales copy ever, but if your offer isn’t good enough, then people may get all the way down to the bottom of your sales letter, but they won\u2019t buy.<\/p>\n\n\n\n

Or, you might have horrible sales copy, downright painful to read, but still make sales anyway to those who bravely make it to the bottom and see how great your offer is.<\/p>\n\n\n\n

Bottom line: you want people to BUY.<\/p>\n\n\n\n

In fact, the perfect execution would be that your offer is so good, the rest of the copy is practically superfluous. You want people to see your offer and buy right away, without even looking at the sales page copy because they can\u2019t resist your offer.<\/p>\n\n\n\n

How Does Your Offer Stack Up<\/strong>?<\/strong><\/h3>\n\n\n\n

Is your offer so good that people won’t want to pass it up?<\/p>\n\n\n\n

Yes, it’s important to have great copy and to use the psychology of sales when writing copy. But, the real test is can your offer stand alone and still convert well?<\/p>\n\n\n\n

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