Get More Email Subscriber Engagement

It’s often hard to remember that email marketing isn’t just about you. It’s about building relationships and communicating with your subscribers. There are many hacks you can use to get more engagement and response from your subscriber.

Email engagement is how people interact with your emails. It is measured by open rate, click rate, and conversion rates. It is how you define success.

Here are hacks to get better email engagement.

• Teach your subscribers something useful about you or themselves. It might be how many books they’ve ordered from you over the past several months or some other interesting fact about them or their buying habits.
• Celebrate their successes, their birthdays and other special occasions. Recognized theirs and they will respond to you.
• Send relevant, targeted recommendations. Segmenting your list is how you send targeted and relevant emails that your subscribers want to read.
• Be personal. Use their name. Make them feel special and appreciated. Tell them they are a valued customer. This is where you can give them exclusive access, sneak peaks and other special privileges. Being able to connect with your audience on a personal level builds a long-lasting relationship that drives customer conversions.
• Be helpful. Emails that add value but don’t create more work for your subscribers are helpful. Think about what you can send to your readers that will help them How can you help them keep track of things they need to do. Reminder emails, cart abandonment emails or time to refill your supply emails all help the reader in some way.
• Use dynamic content and storytelling content. Content that engages uses storytelling that inspires the reader with its unique value. Relevant, dynamic content helps relate your brand’s message to the interest of the subscriber.
• Use strong subject lines that appeal to your readers. Powerful headlines are short, descriptive and often promise something. Use different styles of subject lines, like personal, clever, cliffhangers or how-to styles.
• Create emails that have a clean design. Include white space so it’s easier to read. Use eye-catching and relevant images. Short blocks of copy and bullet points encourage subscribers to read the whole email.

When you send out your emails, your goal is to get engagement and responses from your subscribers. You want to build relationships that will convert with them. Use the tips above to help make your emails more responsive.

Do This Next

Emails don’t have to be just about the sale or strictly business-like (unless of course, that’s what your readers want). But trying to come up with email content or ideas for content can be hard.  In this guide we learned that content for emails can come from almost anything.

Swipe files are a hidden gem when it comes to boosting your creativity. They can give you ideas when you’re stuck. Begin building your stash of good content, headlines and good designs now. That way you’ll always have a backup if you draw a blank on what to write.

Take a page out of the happenings in your everyday life when you are looking for things to write about. You can easily tie what happened into your business niche or industry. And it gives your email a personal slant.

You probably have a ton of content already created you’re using in your business. Why not repurpose it into email content? Take parts of what you have and send to your list in another form or with added content. The same goes with curating other people’s content. Add your own comments and send to your subscribers to build credibility as the go-to source in your niche.

There are many topics and scenarios around you that will inspire you to send an email to your readers. It might be to welcome them to your tribe, give them a sneak peek at what’s happening in your business or sending them a holiday greeting.

Getting your subscribers to engage and respond takes a bit of the right content. Make it personal, relevant and helpful. Tell them stories, show them you are concerned about them by celebrating their milestones, birthdays or anniversaries and be helpful to them in some way.