An Easy Path To PLR Repurposing Profits

When you launch a career as an online entrepreneur, you’ll find that one of the biggest elements of attracting customers and making sales is content. Content creation not only informs and educates your audience, but it helps them build trust in you as an authority figure – as a leader who will guide them to the right solutions.

Content isn’t the only important part of your business. You’ll have to create a niche website, network with others, focus on strategically building your empire and more. In order to handle all of the many tasks you’ll need to complete, you may want to utilize readymade content in the form of private label rights (PLR) that you can put your name on and edit and tweak however you want.

The problem with many PLR buyers is that they hoard content and never use it to turn a profit – or if they do, they only use it once and miss out on a lot of revenue. There are many ways you can turn a simple $7 or $17 PLR investment into a return of thousands of dollars, if you’re proactive about it.

Monetizing the Content as Intended

Before you begin the repurposing aspect of this project, make sure you’re using the content as it was intended when it was sold to you. That means, if you bought a batch of text-based emails, use them as emails.

But don’t forget to find ways to monetize them. Much of the PLR that you buy will leave the profit element up to you, since marketers have a variety of things they wish to promote.

So if you buy a batch of blog posts, for example, make sure that you link to courses, tangibles or digital products that are relevant to the content piece that your audience would find appealing.

You might buy a batch of content for the weight loss niche where one of the blog posts talks about counting calories and exercising. For that, you could link to meal prep containers or food scales on Amazon.

But you could also link out to an online fitness program. These types of content pieces, even though they’re not specified to be “product reviews” can serve as profit pullers for you if you simply link out.

If the article discusses measuring your food portions, you can either hyperlink that phrase to link out to Amazon’s food scales – or, add a little note since you can edit PLR that says, “I recommend using food scales and meal prep containers to help with this.”

You can add hyperlinks that go to commission-generating products (or your own products) in PLR sold as lead magnets, eBooks or reports, blog posts, email autoresponders, product reviews, and more!

Breaking Up PLR Into Smaller Profit Pieces

Once you’ve used the content as it was sold and monetized it that way, you’ll want to take the same content and turn around and use it in different ways. You can start by breaking up the PLR you buy into smaller profit pieces.

This works especially well for eBooks and reports that you buy, as well as other (shorter) content like articles or emails. If you buy a lead magnet, which might be a short, 5-page report, then you can take each section of the report and turn it into its own content piece.

You might put it on a blog or send it out in an email to your subscribers. Even if the section of the report doesn’t seem like it’s mentioning products that you can monetize, you can still add something at the end to pull it together with a profit slant.

For example, in this section of this report you’re reading right now, you might add something at the very end that says, “If you want to use PLR in your business, I can highly recommend…(and then add one or two affiliate links to PLR stores that you feel confident have good content).

When you buy full eBooks, those make for great break-up content because most buyers will simply use it as is. When you break it up and use it as blog posts, social networking content or emails, it will generally look like fresh, unique content.

If you’re breaking up a full eBook, chances are each chapter would be too long for a blog post. So you might see if the chapter contains subheadings, like a shorter report would.

That way you can take each section and use it on your blog, adding in the monetization. But you can also take each chapter and turn that into a report. You might use it as a lead magnet or as a free, viral gift for people to share – but always make sure you include your links to related products.

You can take smaller pieces like the articles or emails you buy and create shorter posts for sites like Facebook, Twitter, or elsewhere. If you see a sentence or paragraph (or two) that are compelling, you can post those in your Facebook group or on a site and initiate a discussion.

Then, share a link in the comments (or in the post itself) that monetizes the piece. If you’re sharing it on some social networks, you’ll have to simply say “link in bio” and put the affiliate link there for them to reference.

Merging Good Content for Better Monetized Reads

Just as you can rip content apart for more monetization opportunities, you can also merge them together and do the same thing! Of course, you have to abide by the PLR seller’s rules.

This not only applies to PLR you buy from the same seller, but also for PLR you buy from different people. For example, you might buy a bundle of short reports (lead magnets) from one seller and merge into one eBook that you sell as a course.

Or, maybe you bought three full eBooks of 20+ pages from three different sellers and you want to combine those into one eBook you can sell. That’s an option, too – but just make sure that there’s one uniform voice throughout the content so that it flows well.

You can merge other things, too. You might get a pack of 35 articles that you can then turn in to an eBook for sale. Or combine all of the elements of a big bundle that has a report, articles, and emails.

If you merge content like this, make sure the information flows logically and that there’s nothing repetitive in the content. Someone might have sold you a lead magnet that covers similar topics as the eBook in their PLR pack, so you don’t want the two to overlap.

Even with PLR product reviews, you can repurpose those into something easy to monetize. Usually, whenever a buyer downloads a pack of PLR product reviews, they just upload them to their blog and add their affiliate links to it.

But you might want to merge the reviews into a buyer’s guide. Consumer Reports does these well online, if you want some inspiration. You could use the articles or short reports and then follow them up with the product reviews.

For example, you might buy a Lawn PLR pack that has a lead magnet or eBook and some product reviews. Try to organize the reviews logically, such as by gas or battery operated mowers, or riding mowers.

Put them at the end of the report as part of a bonus buyer’s guide that they get free with the lead magnet or eBook. That way, not only are you able to make money off of digital sales of the lawn care eBook you’re selling, but you extend your earnings into affiliate commissions at the end.

Being able to merge content helps when one PLR provider has some content, and others have a bit, too. Some put out smaller packs of PLR, so if you’re able to gather it all into one large mas of content, it gives you more leverage with it in terms of being able to profit from it.

You might find one seller who has product reviews on dog training equipment, one who has dog care reviews, and another on dog toys or dog beds. You can merge them into one bigger buying guide for dog owners covering everything, A to Z.

Using the PLR as a Multimedia Transcript

PLR is amazing for multi media projects. There are two ways to do this. First, you can take text-based PLR and turn it into a video or audio product. Or, you can take some video or audio PLR and turn it into text-based products.

Text-based PLR content is basically a transcript for you to use whenever you want to pump out some good videos or podcasts for your audience. You’ll want to practice reading it so that it flows naturally and doesn’t seem like stiff reading.

You can do this with simple things like articles or email autoresponders. They’re typically shorter and easier to read. Make sure you add some mentions of things you want them to check out (and buy) and then link to those products so that when you mention it, they can follow the link to see more about it.

Make notes to yourself that personalize the content and make it a little more casual when you’re turning it into video or audio. These might be places where you go off on a tangent to tell a story related to what’s written in the PLR.

If you don’t want to record yourself on video reading the content, then you might want to turn the text into some bulletpoints on a PowerPoint or slide presentation. Then, you can read the content while screen capturing the presentation.

You’re not stuck with simple affiliate links, either. You can turn the new video PLR into a full eCourse that people will often pay more for than they would a regular eBook as a PDF file.

You can also find some vendors selling readymade video and audio PLR. Sometimes, these will come with the text-based transcripts ready to use. If so, then you can monetize those transcripts and turn them into blog posts and emails.

If it didn’t come with the text content, then you can create transcript from the files if it’s allowed by the vendor, and use the content as text instead. Take a peek at the number of videos and the length of each one.

Ideally, you’ll want to turn the videos into different types of text and audio content. If it’s a series of videos, you might create a full eBook or several different shorter reports. If you find good breaking points, you’ll be able to split the content for blog posts, emails and social posts, too.

Making Money as Low Content PLR

There are other opportunities you can use private label rights for if you want to turn a profit, too. Low content products have taken off in recent years, and you can even buy low content PLR and use it as is – or turn longer PLR content into low content products, too.

Low content products are exactly as they sound – products without a lot of content in them. So while a full eBook might have 35 full pages, a low content product might be a journal or planner that simply has a quote or inspirational idea, followed by lots of lined space for the buyer to jot down their own thoughts in.

You could take a PLR pack about self help that had an eBook, articles or reports in it and extract quotes and concepts from it to use in a planner or journal. You might summarize each chapter and use that as a one page note or lesson for the user for each month.

Other low content products are things like coloring books, quote books, printable sheets, checklists, log books, puzzles and games, and more. These can be used to sell on sites like Amazon or Etsy, or directly from your own website.

If you wonder how your longer PLR can be repurposed into low content products, take a peek at a low content PLR bundle where it’s already made for you and you’ll see that there are lots of possibilities.

For example, you might find a dog or pet pack that includes coloring pages, a journal, planner and a card deck. So if you buy a dog PLR product, you might turn your content into some of the same things – like a dog care planner with short tips in a box at the top of each page taken from the PLR you purchased.

Private label rights are a great investment because they’re typically priced very low – much lower than hiring a ghostwriter. So your ability to turn them into one, much less multiple profit pulling products is easy.

Create a checklist for yourself so that each time you buy new PLR, you put it to use right away in every way possible that will turn a profit for you. Start by using it as intended by the vendor, such as an email autoresponder.

Next, use it in other ways for the media format it’s in – such as on other platforms (a blog or social network). Ask yourself how it can be broken up and how it can be merged with something else, and make sure each time you publish it, it’s monetized in some way – to your own products or others as an affiliate.

Last, go through and turn the product in videos and audios – or if you bought them that way, turn them into text. You can earn small profits for things like a short eBook or commission or create large courses that you charge high ticket prices for, if you want.

Evergreen private label rights can be used for years, and you can continually combine the products with new ones that you buy over time. If you have a diet PLR report and you buy another one, merge the two together and make something new out of it.